Are you ready for marketing automation?
The stats around marketing automation make a compelling case for its use. Studies show that effective automation can improve productivity…
Welcome to the Act! Blog
What is drip marketing and when should you use it?
The term ‘drip marketing’ refers to a communication strategy based on sending a series of pre-designed, automated messages to customers and…
What is A/B testing and how can it increase engagement for your business?
A/B testing, or as it is sometimes referred to, split testing or bucket testing, is a marketing method that involves…
Lead Nurturing: 8 Tips to Create an Effective Lead Nurturing Campaign
No businesses are exempt from the need to improve sales and marketing activities from time to time. While the abundance…
What is a lead capture form?
This article will explain what a lead capture form is and how to use it to generate more leads. If…
What is PPC marketing and how can it benefit your business?
PPC marketing refers to Pay Per Click marketing. This involves setting up targeted ads for which you pay each time…
How to Build a Social Media Marketing Strategy That Actually Works
Social media could be a goldmine for your business, but you first need to know how to tap into that…
It’s 2021: How are you reconnecting with customers?
The 2020 pandemic affected everyone in some capacity, in every part of the world and now businesses are focusing on…
How to break up with bad customers: Saying “bye” without burning bridges
No entrepreneur or small business owner starts a company with the intention of turning away customers. If anything, small businesses…
International Women’s Day 2021: Supporting women-owned businesses through the pandemic
International Women’s Day was first launched in the early 20th century when women collectively organized against inequality by agitating for…
How to identify (and keep!) your most valuable customers
Ok, let’s be honest: Some customers are simply worth more to your business than others. These high-value customers do more…
How to build an effective sales strategy
Running a business is much like warfare. You have to be wary of your enemies/competitors, any time you enter the…
Revitalize Your Small Business Part 4: Great collaboration tools for small businesses
As we discussed in our Part 3 blog "How to Create More Efficient Marketing Campaigns", one of the best philosophies…
Why You Should Segment Your Email Marketing List
Do you have one big email marketing list, and every recipient receives the same content at the same time? Or…
Revitalize Your Small Business Part 3: How to Create More Efficient Marketing Campaigns
Creating and running a marketing campaign can feel like an overwhelming task, especially for small business owners who already have…