Simple. Affordable. Flexible.

Create and send
impactful email
campaigns proven to
drive sales to your Act!
contacts.

Get started with 170+ mobile responsive email templates that fit your industry, business, and communication style. Choose from a diverse library of promotional, transactional, webinar, and enewsletter email templates for building campaigns.

Edit existing or build your own mobile responsive email campaigns using the interactive template editor.

View real-time campaign metrics, covering opens, clicks, and comparative stats per campaign or company-wide against a time range you apply to understand the success of campaigns and improve your marketing strategy over time.

Build multi-stage drip
campaigns using the
visual workflow designer
to send a series of
automated campaigns or
communications to
prospects and
customers. View email
statistics and manage
subscribers in each stage
of your drip campaigns.

Use the visual workflow designer, providing a graphical representation of your company’s communication flow, to easily build drip or nurture campaigns. Edit existing stages or add new ones from this intuitive workflow view.

Know when campaigns are being sent with the marketing calendar, displaying planned campaigns in day, week, and month views. Filter by user, single send campaigns, or recurring campaigns. Drill into any campaign for more detail.

Rest-assured campaigns will reach inboxes, because Act! Marketing Automation is backed by an expert delivery team that helps you manage your company’s sender reputation, giving you outstanding delivery rates. Access numerous tools to help with GDPR compliance, spam analysis, managing opt-outs with multiple unsubscribe templates, and so much more.

Leverage advanced AI within Act! Marketing Automation to effortlessly create compelling marketing content for emails, landing pages, webinar invites, and more.

Quickly jumpstart your
marketing efforts using
turnkey, pre-built
campaigns that make it
easy to schedule and
send sales promotions,
prospecting emails,
webinar or event
invitations, welcome
emails, recurring
newsletters, and much
more.

Import and edit existing HTML campaign templates using the WYSIWYG email editor or build new HTML campaigns from scratch.

Publish campaigns to social sites like Facebook, LinkedIn, and Twitter to engage your company’s social networks and expand your reach. Drive traffic to social networks with social buttons in the footer of your campaigns.

Select from a categorized
library of pre-built
landing page templates
or design and create
your own with step-by-step guidance. Embed
lead capture forms to
grow your prospect
database. New leads are
automatically added to
Act! once a form is
completed.

Create online surveys
and polls using multiple
question types, including
radio buttons, sliders,
ratings, and more to
gather information about
prospects and
customers. Responses
are mapped to fields in
Act! automatically for
richer prospect and
customer profiles.

Give team members
access to manage
specific campaigns,
templates, and landing
pages.

Build highly personalized,
response-driven nurture
marketing campaigns
with decision trees and
one or more actions to
let Act! Marketing
Automation do the work
for you. Campaigns are
automatically triggered
by recipient responses
based on criteria you
define. The recipient lists
associated with your
nurture campaigns are
always up-to-date,
because any changes
made to associated Act!
groups are automatically
fed into your campaign
lists.

Automate workflow
between sales and
marketing to maximize
engagement at every
phase of the customer
journey. Watch as Act!
Marketing Automation
turns real-time response
metrics into sales
actions—alerting
everyone of new
prospects, prioritizing
follow-ups, and
delivering a composite
view of engagement in a
single solution. Notify
Act! users via email and
create Act! activities and
opportunities
automatically based on
campaign, landing page,
and website interactions,
or completed lead forms
and surveys.

Measure engagement of
YouTube videos and
PDFs to pinpoint your
company’s most
impactful marketing
assets. See time spent
and page visits. Perform
A/B testing against
different assets.
Implement lead capture
forms and force sign-in
to continue viewing
assets. Drive qualified
leads into Act!
automatically for
immediate follow-up. For
deeper insights, view the
asset dashboard with the
number of impressions,
average time spent,
leads generated, ROI,
and more.

Take lead capture and
surveys to the next level
with advanced forms and
surveys that allow
further actions in Act!.
Create Act! activities and
opportunities
automatically based on
recipient responses.
Send notifications to Act!
users when responses
come in. Even load
contacts into specific
campaigns automatically.

Use lead scoring to
understand your most
interested prospects
based on campaign
engagement, survey/web
form responses, and
website interactions.
Prioritized leads are
pushed into Act! groups
automatically for easy
sales follow-up. Set up
automated tasks and
alerts in Act! to keeps
deals moving and close
sales faster.

Host successful webcasts
and tradeshows with a
nurture template
designed for marketing
events. Send event
invitations, gather
registration information,
track attendees, send
thank you emails, and
more.

See the interactions of
both identified and
anonymous visitors on
your website today,
yesterday, this week, last
week, or the last 30 days.
View website visitors in
real-time and engage
with identified prospects
when they're most
interested. Gain rich
insights with the web
intel dashboard for
visitor profiling,
interactions per visit,
visitor bounce rates,
traffic sources, and entry
and exit pages. Web
visits feed into lead
scoring profiles and
create activities for sales
follow-ups in Act!
automatically.

Gather information
about a prospect over
time with short surveys
that display questions
based on what you
already know about a
lead to steadily build a
rich prospect profile in
Act!.

Test specific elements of
two campaigns to
determine your most
impactful subject lines,
email content, and more.
Use the results to
continually improve your
content.