What is marketing automation?

Everything you need to know about marketing automation and why it's so important for your business.

What exactly is marketing automation?

Marketing automation essentially does two things: It builds ever more detailed profiles about existing and would-be customers by capturing relevant information about them from multiple sources, such as social media, physical and online ads, their phone calls, emails and website visits. It then uses this detailed data to ‘intelligently’ target individuals with appropriate, relevant content and messaging that changes to reflect their responses or behaviours.

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Check out this brief video to learn more


What are the benefits of using marketing automation?


Free marketing automation guide

Your Definitive Guide to Marketing Automation

Your definitive guide to marketing automation

A marketing automation system can enable you to do ‘more with less’ – sending emails automatically at just the right time, monitoring social media continuously and gathering information from visitors to your website 24/7, without human involvement. In this guide you will learn more about the benefits of marketing automation, its key features, and what to look out for when choosing a marketing automation system.


Why choose Act!

  • Proven CRM and powerful Marketing Automation in one.
  • Powerful sales & marketing tools designed for SMEs.
  • Comprehensive marketing campaign management
  • Visual workflow designer & interactive template editor.
  • Effective lead capture, scoring, & nurturing.
  • Time-saving CRM workflow with prioritized sales follow-up.
  • Real-time response metrics & actionable customer insights.

Want to see Act! in action?

Attend this webinar to learn more about Marketing Automation in Act!.

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