What is marketing automation?

More effective lead generation

Using marketing automation software, you can generate new business leads much more easily and effectively because time-consuming tasks happen rapidly and automatically in the background. At its simplest, this could involve publishing a piece of content on your website that then encourages opt-ins to your email list. Once set up, this process sits behind the scenes, producing leads on its own without any hands-on intervention.

Harmonize your sales and marketing

Using CRM and marketing automation software, you can feed nurtured leads to your sales team seamlessly, maximizing the return on your marketing investment while minimizing effort.

Automate customer on-boarding and retention

This underscores the importance of lead nurturing and the importance of connecting to prospects during their buying journey. Marketing automation allows you to create unique ‘conversations’ with would-be buyers enables you to stay on their radar, maintaining their interest until the moment they are ready to buy.

Improve customer retention rates by keeping service levels high

Even when you know the importance of responding in a timely fashion, trying to manually monitor and manage incoming information requests effectively is virtually impossible for most SMEs. Using marketing automation, on the other hand, allows you to stay on top of things because you aren’t reliant on someone ‘picking up the ball’.

Improved business all round

Having a marketing automation system creates a centralised hub of real-time information about prospects and customers. This has obvious benefits in helping your sales and marketing teams work more effectively – so your team can focus on more strategic activities that move the business forward. But a marketing automation system has wider benefits too, since it can be used to perform other routine tasks automatically, such as hiring new talent or PR outreach.