CRM for nonprofits: How to pick the right one for you.
All nonprofits — no matter what size or area they serve — face many of the same challenges. They have…
Welcome to the Act! Blog
Making the Most of Opt-Outs
Aside from being a legal requirement, the unsubscribe links in your marketing emails are more than just a way to…
Email Validation Services vs Traditional List Cleaning
Email address validation services are a popular option for cleaning a marketing list, but how do they work, how are…
What is a spam complaint, exactly?
When you send email to major inbox providers like Gmail, Microsoft, or Yahoo/AOL, your recipients have the option to click…
Why Hard Bounces Occur and What to Do About Them
When you send an email that your recipient’s email server can’t deliver, it sends back a failure response called a…
What is a Spam Trap?
A spam trap is an email address owned by blacklist operators or reputation tracking networks specifically designed to catch spammers.…
What’s the difference between email marketing and marketing automation?
Email marketing is pretty much limited to email, which can’t give you a broader insight into customer preferences and behavior.…
How to Create a Customer Journey Map
We have covered the powerful process of customer journey mapping in a series of articles which include details on what a…
CRM: On-premises or Cloud?
Everyone’s talking about the cloud as the place for storing data and running applications. Recently the direction of travel and…
Act! Channel Partner Spotlight - Keystroke.ca
Toronto-based Keystroke strives to inspire and support its clients’ ongoing success through quality business solutions. It began as a local…
6 ways to jump-start business growth in 2022
As much as we all want to kick off 2022 on the right foot, many small businesses (SMBs) still face…
How to Close a Sale: 5 Powerful Closing Techniques
For every salesperson, closing a deal is the ultimate goal, and for obvious reasons. Not only do sales generate revenue…
4 email marketing metrics you should be tracking
If you’re not sure whether your email marketing campaigns are delivering results, you need to ask yourself two questions. First,…
Should you use chatbots for your small business?
Chatbots have been around in various forms since 1966. Only recently have companies learned to use them for numerous…
How CRM keeps your business engine running during another COVID-19 winter
In the early stages of the pandemic, many small businesses had to shut their doors. But others found creative ways…
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