Welcome to your learning space. Here you will find educational articles, guides, webinars, videos, and templates designed to teach you everything you need to know about CRM, Marketing, Sales, and more. We want to help you acquire and extend the business skills you need to be successful in all your projects.
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What is CRM?
Article
Everything you need to know about CRM and why it's so important for your business.
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How to Create a Sales Plan
Template
A free template to help you put your sales strategy into action
Sales Forecast Template
A free template to help you forecast your sales revenue.
How to Create a Content Marketing Plan
A free template to help you plan great content and achieve your content marketing goals
How to Create a Content Calendar
A free template to help you organize all your content and take your content marketing to the next level
How to Create a Social Media Calendar
A free template to help you take control of your social media activities and step up your marketing game
What is Sales?
What is sales? It’s a good question to ask, if you want to improve sales activities and customer retention. The definition of sales may not be what you think…
What is the Difference Between Sales and Marketing?
What is the difference between sales and marketing? It’s an important question to ask if both departments are to be aligned with long-term business success…
How to create buyer personas for your business
Create your own buyer personas in a few easy-to-follow steps
How to Create a Marketing Plan
A free template to easily create your marketing plan and help your team hit its marketing goals.
What is a Customer Journey Map and why do you need one?
What is customer retention and why is it important for your business?
How to calculate your customer retention rate
What is Customer Acquisition?
What is Marketing Automation?
Everything you need to know about marketing automation and why it's so important for your business.
Best CRM for Small Businesses
With so many options available, finding the best CRM for your small business can be a challenge. This article will guide you through the factors to consider when choosing a CRM provider.
Infographic - 8 Easy Steps to Create a Newsletter
A newsletter is a great marketing tool for sharing your company news, updates, thought leadership, promotions and links to new content.
Small Business Guide to Building a Content Marketing Framework
Guide
Build a content marketing foundation from scratch or refine an existing one with fresh messaging ideas and new inspiration.
Guide to SEO Marketing for Small Business
This guide shares basic SEO strategies for small businesses that even beginners can use to achieve effective results in a short timeframe.
Guide to Social Media Marketing for Small Business
Learn how to use Social Media Marketing to grow your small business. This guide will teach you the steps to follow for an effective campaign.
Big Data for Small Business Guide
Learn how to create a high-value data strategy. Download our Data Strategy guide for small business.
What is a Landing Page?
Everything you need to know about landing pages and how to use them to generate more leads for your business.
What is Email Marketing?
Learn what email marketing is, why you should use it, and how to choose the right email marketing software.
The 7 Step Sales Process to Help You Close More Deals
This article breaks down the sales process into actionable steps to help you increase conversions and revenue.
How to Drive Customer Loyalty with Marketing Automation
Webinar
Watch this on-demand webinar to learn how to drive customer loyalty using marketing automation.
Mastering the Art of Email Marketing
Learn how to grow your business with effective strategies for maximizing email engagement.
What is a Sales Funnel?
Learn what a sales funnel is, why you need one, and how to create one for your business.
How to Create Landing Pages
Everything you need to know about landing pages and how to create them to generate more leads.
What is Contact Management?
This article answers the question of what contact management is, how it differs from CRM, and how to choose a contact management software for your business.
Are You Ready for Marketing Automation?
In this article, we’ll look at some of the factors you should consider before implementing marketing automation.
Video
Everything you need to know about landing pages in 1 minute.
Everything you need to know about CRM in 1 minute.
Your Definitive Guide to Marketing Automation
A beginner’s guide to marketing automation to help you reach your marketing goals and increase revenue.
Everything you need to know about email marketing in 1 minute.
A Beginner’s Guide to Sales Management
Everything you need to know about sales management and how to tailor strategies that work best for your business.
Everything you need to know about marketing automation in 1 minute.
Moving to a Cloud Solution? 35 Questions for You and Your Vendor
Find out how to pick the right Cloud service provider for your business.
Your Definitive Guide to Lead Generation
A complete beginner's guide to lead generation to help your business generate more quality leads online.
Your Complete Guide to Lead Management
A guide that teaches you everything you need to know to manage, nurture, and convert leads into customers.
Your Step-by-Step Guide to Creating the Perfect Customer Journey
Everything you need to know to improve your customer journey and boost sales.
How to Choose the Best CRM Solution for Your Business
Learn how to choose a CRM system that’s right for you.
A Beginner's Guide to Customer Acquisition
Everything you need to know to create your strategy and start acquiring new customers quickly.
Worksheet
Find out if marketing automation is right for you.
7 Steps to Email Marketing Success
Everything you need to know to maximize the potential of your email marketing.
Email Marketing Best Practices for Small Businesses
Learn how using best practice and email marketing software can increase lead generation and sales quickly.