About Us

We Know Small Business CRM

Act! was a pioneer in CRM from our very start, back in 1987. We continue to proudly provide small businesses around the world with powerful, flexible CRM and email marketing tools that enable them to focus on what matters: delivering superior service and growing their business.

Check out our timeline spanning decades of innovation and growth

1987
Activity Control Technology (1st CRM) was created by Pat Sullivan & Mike Muhney
2001
Sage Group purchased parent company, Interact Commerce
2006
Name stylized as ACT! by Sage
2013
ACT! was acquired by Swiftpage
2018
SFW Advisors acquired Swiftpage
2019
Act! Introduced Act! Marketing Automation
2021
Act! received Best Worklife Balance & Best CEO for Women Awards
2022
Act! received the CRM Excellence Award, Act! wins Bronze Stevie Award, Act! receives the Best Places to Work in Phoenix Award
2023
Bruce Reading was hired as CEO (March), SMS Text Messaging integration introduced
2024
Act! launches Act! Premium Cloud Mobile, AI Writing Assistant added to Act! Marketing Automation

Empowering Small Businesses since 1987

Headquartered in Scottsdale AZ and Newcastle upon Tyne England, Act! has been at the forefront of customer management for over three decades. Since our inception, we’ve been dedicated to helping hundreds of thousands of businesses around the globe keep organized, forge stronger customer relationships, and grow their bottom line.

Act! can centralize and secure your customer data, enabling you to automate communications and anticipate challenges, making the most of every day. With intuitive dashboards, robust reporting tools and mobile apps, you can focus on what matters: your customers.

Customizable CRM Solutions That Work the Way You Do

Millions of users around the globe start their day with Act!. Our CRM is easily customizable, ensuring that the most important information is always front and center. With modules like contacts, calendars, and history seamlessly integrated and advanced search filters built-in, everything you need is just a few clicks away.

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Since we pioneered this software category in 1987, Act! has been centered around the belief that business, especially small business, is all about relationships. Our CRM solutions help you move beyond transactions and see your customers as individuals, strengthening relationships that improve retention, loyalty, and profitability.
Bruce Reading
CEO & President

Standing Behind our Service

We understand that adopting a CRM can be daunting, especially for small businesses with limited IT resources. That’s why Act! goes the extra mile to support our customers. Every account – no matter the size – is assigned a dedicated Account Manager, a real person who’s committed to your success from onboarding onward.

Ensuring your Success

Among the hundreds of thousands of businesses that use Act! daily, many share a common challenge: knowing that sales and marketing are crucial for growth, but struggling to focus on them due to limited resources. Act! is here to fill that gap, providing the tools you need to succeed, without the complexity you don’t.

Take the story of SmartVentilation, a long-time customer providing environmental remediation services. With Act!’s help, owner Wayne Dean was able to set up large-scale marketing campaigns with ease, uncovering new prospects and expanding his business.

Act! has been incredibly responsive to the unique needs of my business. With strong support and detailed training videos, I’ve gained an incredible level of confidence that I can achieve the goals that I want to reach with Act!’s marketing automation tools.
Wayne Dean
Founder & Owner, SmartVentilation

See what other customers have to say about Act!

ACT has provided our small business with a way to track and manage our candidates efficiently. 20 years of using the database is priceless.
Very dynamic and powerful sales tool, very easy to use.
Incredibly easy to install the software...when needed, the phone support is always 100% perfect.
If I didn’t have it, I’d be lost. I wouldn’t know where to turn. My Act! as a resource is worth at least $500,000 to me.

Act! Against Hunger

Act! proudly supports Feed My Starving Children

A nonprofit organization dedicated to helping fight childhood
hunger in communities around the world.

Still Going Strong After 37 Years

After more than 37 years in the industry, Act! remains a leader in CRM software, backed by a strong global network of partners and a dedicated team. We continue to innovate, recently launching a new mobile app and expanding integrations with popular tools like Outlook and Gmail.

“We’re growing as a company, we’re growing the functionality within our products, and we’re growing our relationships with customers and partners. Powered by our passionate people, we’ll continue to deliver affordable, effective solutions for better customer relationships, and we’ll continue to strengthen our own.”

Bruce Reading
CEO & President

Our Promise

At Act!, we're committed to helping small businesses around the world get and stay organized, exceed client expectations, and focus on what matters most: growing their business.

Customers love our award winning software!