In an ideal world, your target customers would be upfront about why they engaged (or didn’t) with your latest marketing campaign. But the reality? It’s...
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Did you know that 59 percent of marketers believe artificial intelligence (AI) will revolutionize the marketing industry? Based on what we’ve seen since the launch...
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Content marketing is useful for both B2C and B2B businesses. However, there are differences in the way B2B and B2C companies should implement content marketing strategies. This...
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If you want to take your content marketing strategy to the next level, you’ll need a plan. A key part of any content marketing plan...
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The stats around marketing automation make a compelling case for its use. Studies show that effective automation can improve productivity and increase marketing ROI. Yet,...
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What digital marketing channel has an ROI of 3500%, is entirely under your control, and can be leveraged whenever you want to drive sales? Email...
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Do you know the biggest difference between successful and failed marketing campaigns? Data-driven decision-making. Modern-day marketing isn't about following your gut feeling or pursuing ideas...
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Did you know that 76 percent of consumers say they're more likely to buy from brands that offer a personalized experience? To make your customers...
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In today's internet-savvy world, there's no dearth of ways to stay connected with your target audience. The options are aplenty, from social media platforms and...
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When your marketing wizardry starts paying off and the leads start pouring in, how do you know which leads to pursue with fervour and which...
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Blackberry, Nokia, Kodak, Toys-R-Us — what's common among these companies who were once giants in their industries? They failed to innovate and evolve with changing...
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The last few years haven't been easy for small business owners. The pandemic, geopolitical issues, supply chain disruptions, soaring interest rates, and high inflation have...
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When we think of digital marketing, we tend to focus on all the ways to increase awareness and drive traffic to our websites. Of...
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Professional services span a vast range of businesses, from legal, financial, and business consulting to creative designers and architects. Although all of these business models...
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It would be wonderful if growing your business was as simple as attracting ideal prospects to your website and converting them to buying customers on...
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