Marketing Success

Photo of people looking at a piece of paper and laptop with stylized rockets and megaphones floating around them

Accelerate Marketing with Act! Advantage

Marketing Success

Act! has always helped you manage customer relationships by keeping important information, history, and interactions in one place. With Act! Advantage, that same trusted foundation now helps you actively grow those relationships. Act! Advantage extends CRM beyond contact management and puts Act! at the center of your marketing efforts. Website activity, email engagement, and customer feedback […]

an illustration of a woman sitting on a floor looking at a large screen with an email message

Email Deliverability & Inbox Placement: Best Practices for US Senders

Marketing Success

Every day, hundreds of billions of emails are sent, and nearly half of them are spam. Inbox providers like Gmail, Outlook, and Yahoo must block unwanted messages while ensuring legitimate ones reach the inbox. For marketers, this means your campaigns must be wanted, expected, and compliant with evolving standards. Deliverability is more than just “sent,” it’s whether your message actually lands in the inbox […]

Is email marketing dead?

Marketing Success

Although email marketing is constantly cited as a core element of the marketing arsenal, the effectiveness and relevance of email marketing campaigns in this day and age are questionable. Marketing and technology have changed dramatically over the years. Buyers have evolved as well and expect a more personalized brand experience. Should marketers stop emailing and […]

an illustration of a woman yelling into a bull horn with a graph behind her showing trends

From AI to Social Commerce: 7 Must-Know Marketing Trends

Marketing Success

BlackBerry, Nokia, Kodak, Toys “R” Us—what do these companies have in common? They were once industry leaders but couldn’t keep up with the competition. Ultimately, they failed to innovate fast enough as market dynamics and consumer preferences evolved. How do you ensure your business doesn’t meet the same fate? By staying on top of the […]

5 examples of simple customer retention strategies

For your business to grow and thrive you need to retain existing customers while continuing to acquire new ones. While the acquisition is what many businesses focus on, retention is critical to ensure you aren’t losing customers faster than you’re adding new ones to your customer base. It costs up to seven times more to […]

an illustration of a comoputer screen with a robot on it and icons floating around it

10 marketing tools for your business growth

Marketing Success

You may have heard the cliché that business is a contact sport where grit and determination separate the winners from the losers. And it is, but it’s also a thinking person’s game. The strategies and tools you use will help you stay ahead of your competition. Let’s say you have the best product in the […]

Illustration of a person leaning against a mobile device and holding a laptop with sentiment and social media icons floating around.

How to grow your SMB with SMS Marketing

Marketing Success

In today’s internet-savvy world, there’s no dearth of ways to stay connected with your target audience. The options are aplenty, from social media platforms and instant messaging apps to email and push notifications. But here’s the thing—small businesses often lack the resources to stand out from well-known brands on channels like social media and search […]

How to use LinkedIn to grow your small business (5 easy steps)

Marketing Success

Did you know that 53 percent of Americans earning more than $100,000 a year are on LinkedIn? It’s a social media platform where decision-makers, entrepreneurs, influencers and business leaders connect, build relationships and look for opportunities. If you want to grow your business, having an active LinkedIn presence and a solid marketing plan is key. […]

An illustration of a woman working on her laptop looking at charts and graphs

What is a Facebook pixel and how do you create it?

Marketing Success

In a recent survey by Statista, 86 percent of respondents reported using Facebook for marketing. That makes it the most popular social media platform for marketing—ahead of even Instagram and TikTok. With more than 2 billion monthly active users, Facebook continues to be the most used social media platform worldwide. And if you add up […]

An illustration of a woman sitting on a sidewalk in front of her business talking into a bullhorn

4 Must-Have Social Media Marketing Tools for Your Small Business

Marketing Success

Did you know that in 2025, the number of monthly users on social media channels in the US will surpass traditional television viewership? The reach of social media is growing exponentially making it an ideal and prime way to engage your target audience, but to do so, you must have an active social media presence. […]

Social Media Marketing Best Practices

Marketing Success

Check out our guide with key insights and best practices to get started or to optimize your existing social media marketing strategy.

People sitting at a table with ther laptops conducting business

The Benefits of Smarketing and How to Implement it

Marketing Success

The harmonious coexistence of sales and marketing teams is fundamental for any growing business. The two must cooperate to capture, nurture, engage, and eventually convert leads without running into conflicts of their own. However, since they work a bit too closely with one another, conflicts are not uncommon. Sales teams are known to complain about the poor […]

Automating Your Marketing Analytics: How to Do It Right

Marketing Success

In an ideal world, your target customers would be upfront about why they engaged (or didn’t) with your latest marketing campaign. But the reality? It’s starkly different. You’ve got to decode their likes, dislikes, interests, and preferences and implement campaigns that resonate with them. What if there were a way to eliminate this guesswork? That’s […]

an illustration of of a technology and marketing metrics on a dashboard

The future of AI in marketing

Marketing Success

Did you know that 59 percent of marketers believe artificial intelligence (AI) will revolutionize the marketing industry? Based on what we’ve seen since the launch of ChatGPT in late 2022, it’s hard to challenge this opinion. Generative AI tools like ChatGPT, Bard, Gemini, MidJourney, and many others have transformed how marketers think and approach their […]

Six B2B content marketing best practices you need to start using today

Content marketing is useful for both B2C and B2B businesses. However, there are differences in the way B2B and B2C companies should implement content marketing strategies. This is because the basic needs of B2B and B2C buyers are different. In this post, we’ll look at six B2B content marketing best practices your business can use. Know What […]