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Best Copper CRM Alternatives for Small Businesses: How to Choose the Right CRM

Small Business Success

Best Copper CRM Alternatives for Small Businesses: How to Choose the Right CRM

Copper CRM alternatives are platforms that small business teams consider when Copper’s Google Workspace dependency, limited marketing automation, or reporting depth no longer fits how the team works. Understanding how small businesses use CRMs today can help you identify what’s

Marketing Success
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Small Business Success
Six B2B content marketing best practices you need to start using today

Content marketing is useful for both B2C and B2B businesses. However, there are differences in the way B2B and B2C companies should implement content marketing strategies. This is because the basic needs of B2B and B2C buyers are different. In this post, we’ll look at six B2B content marketing best practices your business can use. Know What […]

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Small Business Success
6 productivity and time management tips for entrepreneurs

Do you know the biggest trait of successful entrepreneurs and business owners? They ruthlessly guard their time and focus on their goals while multitasking and getting things done. But, running a business means you can’t completely escape daily administrative and repetitive tasks. Add to that the constant barrage of phone calls, social media updates, and […]

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Small Business Success
How to build and manage a team effectively: The small business owner’s handbook

What’s the secret to building a successful small business? Of course, there’s no universally acceptable answer to that question. But, ask any SMB owner, and they’ll tell you how their team members are their most valuable assets. Case in point: Employees who are energized and excited about their work are 31 percent more likely to […]

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Sales Management
Personalization in Sales Outreach: How to Do It Right

You’re taking a break for lunch in the middle of a busy workday and open your inbox, only to find two new sales emails from unknown senders. The first one starts with a run-of-the-mill promotional sales pitch. The second email opens with a reference to your recent LinkedIn post, connects it to your pain […]

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CRM Best Practice
Best Practices for Implementing Commercial Real Estate CRM

When you’re dealing with commercial real estate, you know you need to provide a carefully curated experience to your potential clients. These real estate transactions typically require approvals from multiple stakeholders within and across businesses, including the C-suite. You need a solid account-based marketing (ABM) approach to get your potential clients interested, and this is […]

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Small Business Success
The SMB Owner’s Guide to Navigating Sales During Economic Uncertainty

Today’s CEOs believe there’s a 24 percent likelihood that their companies will be exposed to macroeconomic volatility in the next 12 months. Business leaders also believe that there’s a 24 percent chance inflation will be a key threat to their companies during the same period. An economic downturn has been a looming threat for businesses […]

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Small Business Success
How CRM Data Can Enhance Tenant and Client Relationships

As an experienced commercial real estate broker or leasing agent, you know that long-term customer relationships are the key to success in your business. Your tenants and clients have unique business challenges and the best way to become their favorite Landlord or Tenant Rep is to offer personalized services and exceptional customer service. In other […]

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Sales Management
5 key strategies to run successful remote sales teams

Did you know that by 2025, 80 percent of B2B sales interactions between buyers and sellers are predicted to happen virtually? That’s how fast the remote sales landscape is evolving. Virtual sales teams allow organizations to optimize costs, hire the best sales talent worldwide, and engage with prospects in different time zones. That said, developing […]

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Small Business Success
Personalizing CRE Marketing Campaigns with CRM Insights

Did you know that 71 percent of customers expect businesses to personalize all their interactions with them? Generic content just doesn’t cut it with the modern-day buyer, seller or tenant, especially when they’ve got plenty of options to choose from. Not surprisingly, companies that personalize well experience higher results than those that don’t. How then, […]

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Marketing Success
The Ultimate Content Calendar and How to Use It

If you want to take your content marketing strategy to the next level, you’ll need a plan. A key part of any content marketing plan is a content calendar. This tool helps your business manage all its content marketing efforts. Using a content calendar doesn’t have to be complicated. You just need it to contain the information […]

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Small Business Success
Moving Beyond Excel or Notes: Essential Tips for Streamlining SMB Operations

When you started your business, you only had a handful of customers. It made sense to store and manage their details in an Excel spreadsheet. But as your company grew, so did your customer base. Today, you or your sales reps have to scroll through hundreds (if not thousands) of rows in a spreadsheet to […]

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Marketing Success
Are you ready for marketing automation?

While the benefits of marketing automation are clear (read this if they’re not), marketers and business owners must still take steps to ensure their company is ready for marketing automation before beginning to use it. In this article, we’ll look at some of the factors you should consider before beginning your marketing automation strategy. We’ve […]

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