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Welcome to the Act! Blog

Learn how to establish, build, and nurture customer relationships with our latest sales, marketing, and customer success trends and insights

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  • What is Lead Nurturing and Why is it Crucial?

    Every business depends on leads to grow and flourish. You need a steady supply of qualified leads who are a good match for your products and services. You also have to take concrete steps to make your prospects more comfortable and more informed on your product or business. According to Marketing Sherpa, 73% of B2B […]

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  • Marketing automation stats: on average 51% of companies are currently using marketing automation, of the companies that are growing larger than their competitors 63% utilize automation in their marketing strategies, marketing automation can help you increase your sales productivity by 14.5%.

    How to choose the best marketing automation software

    A marketing automation solution can help your business in many ways. From advanced email campaigns allowing you to nurture leads based on your prospects’ behavior, to lead scoring to help your sales team prioritize follow-ups, marketing automation software offers a range of features that translate into smarter marketing activities, better sales and marketing alignment, and […]

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