4 Effective Customer Journey Map Examples
As part of a series of articles we have written on customer journey mapping, we are introducing some techniques designed…
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How to Create a Customer Acquisition Funnel Template
For most businesses dedicated to long-term growth, improving customer acquisition and retention is both a typical and necessary goal.…
Three sales funnel templates to help you convert like crazy
A good sales funnel gives your sales team a steady stream of prospects and provides them with everything they need to turn…
Word-of-Mouth Marketing: How to Create an Impactful Strategy
A good word-of-mouth marketing strategy results in new customers at very little cost to your business. It’s a type of…
A Guide to Email Marketing List Hygiene
The most common email delivery and inbox placement problems stem from sender reputation, which is a measure of your trustworthiness as…
Avoiding spam keywords and their origins
Has your marketing email ever been delivered to the junk folder? While sender reputation is the most common and likely cause, spam…
Troubleshooting email deliverability
Why doesn’t email just work? We are used to personal email being pretty reliable and email deliverability won’t even cross…
5 tips on how to re-engage your customers for better retention
Customer retention is as important for a business as customer satisfaction, if not more. To put things in perspective, research conducted…
The best CRM for Real Estate
In the world of real estate, the two most important things are the market prices and your client rolodex. Not…
Email marketing permission is not what you think
The #1 factor for inbox placement Inbox placement is instrumental to email marketing effectiveness, so it makes sense to manage…
5 Ways Marketing Automation Can Help Your Business Boost Revenues and Grow
Imagine this scenario: you want to purchase new tablets for your sales team, so you enter the necessary search terms…
The Key to Inbox Placement
Globally, hundreds of billions of emails are sent every day, and many estimates consider around half of those to be…
Email Marketing vs Marketing Automation: Are They the Same?
A common misconception among business owners is the variances between email marketing and marketing automation. For example, small business owners…
How to repair your email sender reputation, understanding symptoms and root causes
Email deliverability issues can be complex, so how do you know if you have an issue with your sender reputation?…
4 ways marketing automation can improve your customer retention
Even smart businesses sometimes make the mistake of believing that, once they persuade a prospective customer to buy their products…