What’s the difference between email marketing and marketing automation?
Email marketing is pretty much limited to email, which can’t give you a broader insight into customer preferences and behaviour.…
Welcome to the Act! Blog
Website Tracking: What is it and How to Do It?
If you’re a small business owner, you know how important it is to get the right people to your website…
Act! Channel Partner Spotlight - Keystroke.ca
Toronto-based Keystroke strives to inspire and support its clients’ ongoing success through quality business solutions. It began as a local…
Act! Channel Partner Spotlight - Tech Commandos
As hybrid work becomes commonplace amid the pandemic, many small businesses still aren’t sure how to support remote work like…
6 ways to jump-start business growth in 2022
As much as we all want to kick off 2022 on the right foot, many small businesses (SMBs) still face…
How to Close a Sale: 5 Powerful Closing Techniques
For every salesperson, closing a deal is the ultimate goal, and for obvious reasons. Not only do sales generate…
How CRM keeps your business engine running during another COVID-19 winter
In the early stages of the pandemic, many small businesses had to shut their doors. But others found creative ways…
How an integrated CRM and marketing automation platform accelerates sales
Is your business using separate apps and software to fulfil your customer relationship management needs? If so, you’re probably spending…
Make smarter, faster decisions with a solid data strategy
It’s tempting to think that a Big Data strategy is just for big businesses. However, data can provide tremendous value…
Data-Driven Marketing: 3 Common Mistakes (and How to Avoid Them)
These days, marketing is all about data—and for good reason. Having data to back up strategies, suggestions, and claims gives…
What is email deliverability and why does it matter?
What is email deliverability? Picture this scenario: you’ve crafted the perfect email copy, you’ve spent hours working on creating a…
How to build deeper customer relationships to outperform your competition
Professional services span a vast range of businesses, from legal, financial, and business consulting to creative designers and architects. Although…
The importance of making emotional connections with customers
Marketers talk a lot about “making connections” with customers, but what does that really look like in practice? It usually…
Setting expectations for your email subscribers
Have you ever subscribed to an email campaign through a form that says simply “Sign up for our newsletter?” What…
What to do with an old email marketing list
Do you have an old marketing list? Maybe you haven’t been sending email marketing for a while, or maybe you’ve…
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