How to use social media for your small business
There’s a big difference between using social media in any old way and using social media effectively to help drive…
Welcome to the Act! Blog
Six B2B content marketing best practices you need to start using today
Content marketing is useful for both B2C and B2B businesses. However, there are differences in the way B2B and B2C companies…
The Ultimate Content Calendar for 2021 and How to Use It
If you want to take your content marketing strategy to the next level in 2021, you’ll need a plan. A…
Six Reasons Why Video Content Marketing is More Important Than Ever
It’s well known that content marketing is an effective way to build your brand and reach your target audience. One form of…
Data-Driven Marketing: 3 Common Mistakes (and How to Avoid Them)
These days, marketing is all about data—and for good reason. Having data to back up strategies, suggestions, and claims gives…
Ready to celebrate Get to Know Your Customers Day?
As you may know, April 15 is “Get to Know Your Customers Day,” and this national day is the perfect…
4 Must-Have Social Media Marketing Tools for Your Small Business
The internet is a great source of knowledge and support, especially when it comes to running your business. Getting going…
How to Create High Performing Facebook Lead Generation Ads
Leads. We want them and we want them now. In fact, we want them so bad we’re ready to spend…
Are you ready for marketing automation?
The stats around marketing automation make a compelling case for its use. Studies show that effective automation can improve productivity…
What is drip marketing and when should you use it?
The term ‘drip marketing’ refers to a communication strategy based on sending a series of pre-designed, automated messages to customers and…
What is A/B testing and how can it increase engagement for your business?
A/B testing, or as it is sometimes referred to, split testing or bucket testing, is a marketing method that involves…
Lead Nurturing: 8 Tips to Create an Effective Lead Nurturing Campaign
No businesses are exempt from the need to improve sales and marketing activities from time to time. While the abundance…
What is a lead capture form?
This article will explain what a lead capture form is and how to use it to generate more leads. If…
What is PPC marketing and how can it benefit your business?
PPC marketing refers to Pay Per Click marketing. This involves setting up targeted ads for which you pay each time…
How to Build a Social Media Marketing Strategy That Actually Works
Social media could be a goldmine for your business, but you first need to know how to tap into that…