JavaScript is required for our website to function.

Please disable any browser extensions that block JavaScript from loading.

Welcome to the Act! Blog

Learn how to establish, build, and nurture customer relationships with our latest sales, marketing, and customer success trends and insights

Most Popular

Best Copper CRM Alternatives for Small Businesses: How to Choose the Right CRM
Act! Product Spotlight

Best Copper CRM Alternatives for Small Businesses: How to Choose the Right CRM

Copper CRM alternatives are platforms that small business teams consider when Copper’s Google Workspace dependency, limited marketing automation, or reporting depth no longer fits how the team works. Understanding how small businesses use CRMs today can help you identify what’s

Read more

Search:

  • illustration of a mobile phone with app icons floating around it

    What’s New in Act! Mobile: Smarter Features for On-the-Go CRM
    Being mobile-ready isn’t just convenient—it’s a revenue driver. Sales reps who use mobile CRM are 3x more likely to meet their sales quotas, while 78% of buyers say they purchase from the company that responds first. Teams also report a 74% improvement in customer satisfaction, alongside better data accuracy and stronger CRM adoption across the […]

    Read more

  • Illustration of two people behind a desk looking at a chart on the wall that says CRM

    How a full front-office solution increases team collaboration for SMBs
    It’s 2025, and if you’re a business owner, you likely already use a customer relationship management (CRM) platform. Case in point—71 percent of small businesses used a CRM platform in 2024. And 81 percent of organizations intended to increase their CRM budget in the next year. These numbers aren’t surprising, considering that CRM systems offer […]

    Read more

  • an illustration of a woman standing behind an inclining bar graph

    How to scale a business: Strategies for growing your SMB effectively
    Jawbone, Sprig, WeWork—what do these businesses have in common? Each company reached impressive heights of success before crashing down and becoming a cautionary tale for new startups. Aggressive growth, exacerbated operating costs, and intense competition—these are just a few factors responsible for the downfall of these companies. However, that doesn’t mean small business owners should […]

    Read more

  • An illustration of a woman looking at a phone in her hand while leaning against a large phone screen with a graph on it.

    What Is A Mobile CRM App (And How To Choose The Best One)
    Meet Jake, a sales rep on his way to meet a potential client. Before walking in, he pulls out his phone and opens his mobile CRM app to review the client’s purchase history, past interactions, and any unresolved issues—all in real time.  With the latest insights, Jake personalizes his pitch and moves the deal forward. […]

    Read more

  • an illustration of two people shaking hands

    Mastering the Art of Sales Negotiation for SMBs
    Imagine you take your kid to an amusement park. They want to get on the roller coaster, but you think it might be overwhelming for a 10-year-old. You suggest the carousel, but your child says it’s no longer fun. After some light-hearted debate, both of you reach a common ground and settle on the Ferris […]

    Read more

  • an illustration of person holding a magnifyng glass up to a large wall graph to review the data

    The Power of Data-Driven Sales Strategies for SMBs
    Did you know sales strategies based on behavior insights and real-time performance data achieve a 20 percent higher sales productivity?  By going beyond basic customer data, the top sales teams create systems that capture every interaction, analyze customer behavior, and predict which leads are most likely to convert, making every sales dollar count. Imagine if […]

    Read more

  • an illustration of a woman standing at a podium with dashboard floating around her and the words, "Maximize your efficiciency with Act! Sidebar for Outlook" in the middle

    Maximize Your Efficiency with Act! Sidebar for Outlook
    Are you looking to supercharge your productivity and simplify how you manage email and CRM? Act! Sidebar for Outlook is designed to revolutionize your workflow by seamlessly integrating essential CRM tools within Outlook. Whether you’re tracking emails, managing contacts, or scheduling activities, this powerful tool empowers small businesses to stay organized, build stronger customer relationships, […]

    Read more

  • an illustration of a person standing in front of a screen displaying a CRM dashboard and a screen displaying a spreadsheet.

    CRM vs. spreadsheets: What’s the right choice for your business?
      Spreadsheets can be a preferred data management tool for small businesses and startups. They’re often available for free (like Google Sheets and Microsoft Excel), and most people are familiar with how they work. But can you use an Excel sheet for customer relationship management (CRM)? While spreadsheets are suitable for organizing customer data, they […]

    Read more

  • an illustration of two people in front of a big AI sign

    AI prompt mistakes to avoid: How to get the best results from your AI tools
    If you’re running a business in 2025, you likely already use generative AI in some form. GenAI tools and chatbots like ChatGPT and Google Gemini have become integral to various use cases, from content creation to business planning. It isn’t surprising then that over 60 percent of businesses list GenAI among their top priorities over […]

    Read more

  • illustration of a woman working on her computer with a search bar floating overhead

    AI and SEO: Why SMBs Should Care About the New Era of Search Engines
    Is AI the future of search engine optimization? This has been a topic of hot debate among marketers and business owners alike. OpenAI released ChatGPT in November 2022, and SEO has never been the same again. The generative AI-driven chatbot attracted 100 million monthly active users within two months of its release and became the […]

    Read more

  • 4 people standing and holding orange ballons representing their mood with facial expressions.

    8 Ways to Identify and Fix Customer Pain Points
    Did you know that 90 percent of customers regard issue resolution as the most important customer service factor?  This isn’t surprising. Customers primarily use products and services to solve their problems, fulfill needs, and get desirable outcomes. It’s your job to understand and resolve their pain points to offer a memorable customer experience and become […]

    Read more

  • illustration of woman standing next to a computer with a magnifying glass depicting organizing her small business

    The Key to Success for Professional Services: Staying Organized (+ How to Begin)
    Running a professional services business is no easy feat. Whether you’re launching a new firm or looking to take your company to the next level, you’ll face several challenges.  For starters, entrepreneurs must find skilled professionals who have a knack for building client relationships.  In a recent survey of decision-makers in the professional services sector, 96 […]

    Read more

Filter
a!
Act! ai chatbot close popup