Setting expectations for your email subscribers
Have you ever subscribed to an email campaign through a form that says simply “Sign up for our newsletter?” What…
Welcome to the Act! Blog
How to protect your marketing campaigns from bots and list bombing
Imagine this scenario: an attacker uses an automated program, or bot, to fill out your email marketing subscription form with…
Why you should use email confirmation for subscription marketing
What is email confirmation (AKA “double opt-in”) and why is it considered a best practice of email marketing? The idea…
10 marketing tools for your business growth
You may have heard the cliché that business is a contact sport where grit and determination separate the winners from…
Building Brand Awareness through Social Media
There’s a pretty good chance your business has at least one social media page. But are you using social media…
The top 5 benefits of integrated CRM & email marketing
CRM and email marketing are two of the most important tools in any business arsenal, and when integrated, they provide…
Managing hybrid workspaces: 5 things every business should know
Remember when companies used to think remote working was impossible, and team collaboration could only happen in face-to-face meetings? How…
Mastering SEO basics: DIY checklist for small businesses
Did you know that less than one-third of small businesses have an SEO strategy? This is partly because SEO can…
How to Build Customer Loyalty with Marketing Automation
What is customer loyalty and why is it important? Building customer loyalty is one of the biggest challenges for every…
Five Easy Local Marketing Ideas You Can Do Now
Although the pandemic is still very much a reality around the world, hopeful signs are starting to emerge. As vaccine…
How small businesses get big benefits from content marketing - Act!
For small businesses, content marketing can seem overly complex or expensive, something that only large brands can afford. However, by…
SEO Marketing Basics
SEO is a fast-paced and constantly evolving field. It takes a lot more to rank on a major search engine…
Best free SEO tools to use this year
SEO tools are essential if you want your website to rank in search engines. They allow you to put in…
Website Tracking: What is it and How to Do It?
If you’re a small business owner, you know how important it is to get the right people to your website…
How to Use Google Analytics
If you have a website, you want to know how people interact with it. The most popular way to do…