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Best Copper CRM Alternatives for Small Businesses: How to Choose the Right CRM

Small Business Success

Best Copper CRM Alternatives for Small Businesses: How to Choose the Right CRM

Copper CRM alternatives are platforms that small business teams consider when Copper’s Google Workspace dependency, limited marketing automation, or reporting depth no longer fits how the team works. Understanding how small businesses use CRMs today can help you identify what’s

Marketing Success
How to use LinkedIn to grow your small business (5 easy steps)

Did you know that 53 percent of Americans earning more than $100,000 a year are on LinkedIn? It’s a social media platform where decision-makers, entrepreneurs, influencers and business leaders connect, build relationships and look for opportunities. If you want to grow your business, having an active LinkedIn presence and a solid marketing plan is key. […]

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Small Business Success
The what, why, and how of social selling for your business

With more than 5 billion users worldwide, social media platforms offer an excellent means for companies to connect with their target audiences. Because they are useful for lead generation and relationship building, social media channels are an indispensable part of any sales strategy for starting and growing a business. But here’s the thing—selling on social […]

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Marketing Success
What is a Facebook pixel and how do you create it?

In a recent survey by Statista, 86 percent of respondents reported using Facebook for marketing. That makes it the most popular social media platform for marketing—ahead of even Instagram and TikTok. With more than 2 billion monthly active users, Facebook continues to be the most used social media platform worldwide. And if you add up […]

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Marketing Success
4 Must-Have Social Media Marketing Tools for Your Small Business

Did you know that in 2025, the number of monthly users on social media channels in the US will surpass traditional television viewership? The reach of social media is growing exponentially making it an ideal and prime way to engage your target audience, but to do so, you must have an active social media presence. […]

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Act! Product Spotlight
Unlock the Full Potential of Act! with Custom Industry Tables

If you’re like most organizations, you probably manage your business with a unique mix of data, processes, and systems. For many small businesses, that usually means you’re updating and tracking a lot of spreadsheets and reports from multiple applications. While spreadsheets might feel like a cost-effective option, what you save in price is usually lost […]

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Marketing Success
The Benefits of Smarketing and How to Implement it

The harmonious coexistence of sales and marketing teams is fundamental for any growing business. The two must cooperate to capture, nurture, engage, and eventually convert leads without running into conflicts of their own. However, since they work a bit too closely with one another, conflicts are not uncommon. Sales teams are known to complain about the poor […]

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Marketing Success
Automating Your Marketing Analytics: How to Do It Right

In an ideal world, your target customers would be upfront about why they engaged (or didn’t) with your latest marketing campaign. But the reality? It’s starkly different. You’ve got to decode their likes, dislikes, interests, and preferences and implement campaigns that resonate with them. What if there were a way to eliminate this guesswork? That’s […]

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Small Business Success
Adopting AI for small businesses: Key challenges and best practices

Embracing artificial intelligence (AI) solutions is quickly becoming the norm for organizations that want to enhance operational efficiency. While enterprises have been at the forefront of AI adoption, small and mid-sized businesses (SMBs) are catching up fast. According to a recent survey, 75 percent of small businesses already use AI solutions. Also, over 90 percent […]

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Marketing Success
The future of AI in marketing

Did you know that 59 percent of marketers believe artificial intelligence (AI) will revolutionize the marketing industry? Based on what we’ve seen since the launch of ChatGPT in late 2022, it’s hard to challenge this opinion. Generative AI tools like ChatGPT, Bard, Gemini, MidJourney, and many others have transformed how marketers think and approach their […]

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Act! Product Spotlight
Introducing Act! Premium v26

For any small to medium-sized business, every resource counts, and productivity is the key to leveraging these resources for success and growth. That’s why we’re thrilled to announce Act! Premium v26. Featuring a refreshed calendar design, the introduction of AI in Act! Marketing Automation, and enhancements to the Act! Sidebar for Outlook, Act! Premium v26 […]

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Act! Product Spotlight
Stay productive from anywhere: Introducing Act! Mobile

In today’s fast-paced world, the performance, usability, and accessibility of mobile apps have never been more crucial. With users constantly on the move, having a reliable and efficient mobile app can make all the difference in staying connected and productive. Whether it’s for personal use or business, a well-designed mobile app ensures seamless access to […]

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Small Business Success
Key interpersonal skills for business leaders and managers

“Interpersonal skills” is an umbrella term for how you build rapport, or communicate and interact with others. These are the skills that enable you to work with and lead team members. They also help you build strong relationships and keep your team performing at its best. When it comes to business interpersonal skills, the […]

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