JavaScript is required for our website to function.

Please disable any browser extensions that block JavaScript from loading.

Welcome to the Act! Blog

Learn how to establish, build, and nurture customer relationships with our latest sales, marketing, and customer success trends and insights

Most Popular

Best Copper CRM Alternatives for Small Businesses: How to Choose the Right CRM
Small Business Success

Best Copper CRM Alternatives for Small Businesses: How to Choose the Right CRM

Copper CRM alternatives are platforms that small business teams consider when Copper’s Google Workspace dependency, limited marketing automation, or reporting depth no longer fits how the team works. Understanding how small businesses use CRMs today can help you identify what’s

Read more

Search:

  • an illustration of a woman sitting on a floor looking at a large screen with an email message

    Email Deliverability & Inbox Placement: Best Practices for US Senders
    Every day, hundreds of billions of emails are sent, and nearly half of them are spam. Inbox providers like Gmail, Outlook, and Yahoo must block unwanted messages while ensuring legitimate ones reach the inbox.  For marketers, this means your campaigns must be wanted, expected, and compliant with evolving standards. Deliverability is more than just “sent,” it’s whether your message actually lands in the inbox […]

    Read more

  • Is email marketing dead?
    Although email marketing is constantly cited as a core element of the marketing arsenal, the effectiveness and relevance of email marketing campaigns in this day and age are questionable. Marketing and technology have changed dramatically over the years. Buyers have evolved as well and expect a more personalized brand experience. Should marketers stop emailing and […]

    Read more

  • How to Close a Sale: 5 Powerful Closing Techniques
    For every salesperson, closing a deal is the ultimate goal, and for obvious reasons. Not only do sales generate revenue and increase market share, there’s also the satisfaction that comes from solving problems and building great customer relationships.   Although the importance of closing deals hasn’t changed much, how we close sales has evolved a lot. […]

    Read more

  • an illustration of a woman yelling into a bull horn with a graph behind her showing trends

    From AI to Social Commerce: 7 Must-Know Marketing Trends
    BlackBerry, Nokia, Kodak, Toys “R” Us—what do these companies have in common?   They were once industry leaders but couldn’t keep up with the competition. Ultimately, they failed to innovate fast enough as market dynamics and consumer preferences evolved.  How do you ensure your business doesn’t meet the same fate? By staying on top of the […]

    Read more

  • A group of people working and smilinig at a table smiling

    Six Practical Tips to Improve Team Communication
    In studies that explore high-performing teams, there is one metric that shows up again and again as a predictor of success: communication. This suggests that teams that interact with each other effectively are more likely to function well. Ultimately, how well your team performs will affect the success of your business. In this article, we’ll […]

    Read more

  • An illustration with a circle and v27 in the middle depicting version 27

    Work Smarter, Not Harder with Act! Premium Desktop v27
    Introducing Act! Premium Desktop v27:  Your CRM, Supercharged  In today’s fast-paced business environment, managing customer relationships efficiently is more than a necessity; it’s a competitive advantage. That’s why we’re excited to introduce Act! Premium Desktop v27, a powerful new release designed to help CRM users work smarter, not harder.  Whether you’re a seasoned administrator, a sales leader, or a CRM […]

    Read more

  • 5 examples of simple customer retention strategies
    For your business to grow and thrive you need to retain existing customers while continuing to acquire new ones. While the acquisition is what many businesses focus on, retention is critical to ensure you aren’t losing customers faster than you’re adding new ones to your customer base. It costs up to seven times more to […]

    Read more

  • an illustration of a comoputer screen with a robot on it and icons floating around it

    10 marketing tools for your business growth
    You may have heard the cliché that business is a contact sport where grit and determination separate the winners from the losers. And it is, but it’s also a thinking person’s game. The strategies and tools you use will help you stay ahead of your competition. Let’s say you have the best product in the […]

    Read more

  • illustration of person reviewing a crm checklist to see how it helps small businesses

    CRM Myths Busted: Why Small Businesses Gain Big Benefits Too
    “We’re just a small business with a tiny customer base, why should we pay for a customer relationship management (CRM) system when spreadsheets do the job just right? CRMs are just for enterprises.” It’s easy to get stuck with this misconception. As a small business, investing in software solutions often gets neglected, considering their cost […]

    Read more

  • Illustration of a person leaning against a mobile device and holding a laptop with sentiment and social media icons floating around.

    How to grow your SMB with SMS Marketing
    In today’s internet-savvy world, there’s no dearth of ways to stay connected with your target audience. The options are aplenty, from social media platforms and instant messaging apps to email and push notifications. But here’s the thing—small businesses often lack the resources to stand out from well-known brands on channels like social media and search […]

    Read more

  • An illustration of someone thinking about how Act! Advantage replaces numerous costly systems

    How Many Systems Are You Paying For?
    As your small business grows, so does the number of systems or tools that you use. A separate platform for email, another for CRM, a plugin for lead capture, a scheduling platform, and tools for surveys and project tracking. Individually, these platforms solve specific challenges. Combined, they often create complexities, cost overruns, inefficiency, and data […]

    Read more

  • illustration of woman standing in front of several floating Act! Advantage screenshots

    Introducing Act! Advantage: CRM & So Much More
    Act! Advantage, more than just CRM In a business landscape that never slows down, small and midsize teams constantly search for ways to do more with less time, fewer tools, and fewer workarounds. That’s where Act! Advantage comes in: an all-in-one cloud solution that brings your CRM, marketing, and business tools together to maximize productivity […]

    Read more

Filter
a!
Act! ai chatbot close popup