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Learn how to establish, build, and nurture customer relationships with our latest sales, marketing, and customer success trends and insights

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Best Copper CRM Alternatives for Small Businesses: How to Choose the Right CRM
Small Business Success

Best Copper CRM Alternatives for Small Businesses: How to Choose the Right CRM

Copper CRM alternatives are platforms that small business teams consider when Copper’s Google Workspace dependency, limited marketing automation, or reporting depth no longer fits how the team works. Understanding how small businesses use CRMs today can help you identify what’s

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  • Mail Communication Connection message to mailing contacts phone Global Letters Concept

    What is a spam complaint, exactly?
    When you send email to major inbox providers like Gmail, Microsoft, or Yahoo/AOL, your recipients have the option to click the “Spam” or “Junk” button to file a spam complaint – a report back to their inbox provider that the email is unwanted or unexpected. The inbox provider will then add the complaint to a […]

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  • Why Hard Bounces Occur and What to Do About Them
    When you send an email that your recipient’s email server can’t deliver, it sends back a failure response called a bounce message that usually includes a code and description of the cause of the failure. Based on the codes and descriptions used, bounces messages can be classified as temporary “soft” bounces or permanent “hard” bounces. […]

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  • What is a Spam Trap?
    A spam trap is an email address owned by blacklist operators or reputation tracking networks specifically designed to catch spammers. No legitimate individual or email marketer would have reason to send email to a spam trap, so any and all email sent to a spam trap address is considered spam, and whoever sent the email […]

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  • What’s the difference between email marketing and marketing automation?
    Email marketing is pretty much limited to email, which can’t give you a broader insight into customer preferences and behavior. Marketing automation, on the other hand, captures and tracks every user’s digital interaction with your business so you can turn all of those data points into actionable marketing intelligence across any email, website, app, or […]

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  • How to Create a Customer Journey Map
    We have covered the powerful process of customer journey mapping in a series of articles which include details on what a customer journey map is, some different types of customer journey maps, and examples of effective customer journey maps. This article will cover how to create a customer journey map. In brief, a customer journey map […]

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  • CRM: On-premises or Cloud?
    Everyone’s talking about the cloud as the place for storing data and running applications. Recently the direction of travel and working remotely has certainly been in its favor, but is it the right choice when it comes to customer relationship management software? Some are staunch cloud advocates, while others will take some persuading that on-premises […]

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  • Act! Channel Partner Spotlight – Keystroke.ca
    Toronto-based Keystroke.ca strives to inspire and support its clients’ ongoing success through quality business solutions. It began as a local technical sales and services company in 1994—though as computer hardware started to evolve rapidly in the 2000s, Founder and CEO Ken Quigley realized that the business would get lost in the industry if he didn’t […]

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  • 6 Ways to Jump-Start Business Growth
    Small businesses face a constant balancing act: finding new customers while keeping existing ones, staying competitive without overextending resources, and growing without losing the agility that makes small teams effective in the first place. Whether you’re running a well-established business or navigating an early growth phase, the fundamentals of sustainable growth remain consistent. Here are […]

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    4 email marketing metrics you should be tracking
    If you’re not sure whether your email marketing campaigns are delivering results, you need to ask yourself two questions. First, do you have clearly articulated goals, and second, are you effectively measuring progress towards those goals? A surprising number of small and medium-sized businesses invest a lot of time and energy creating email campaigns with […]

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  • The CRM idea includes an accounting system, clients, assistance, and deals. Customer Relationship Management. organization of client job data.

    Should you use chatbots for your small business?
    Chatbots have been around in various forms since 1966. Only recently have companies learned to use them for numerous business purposes such as Customer Support, Sales, payment collection and increased social media engagement. Are chatbots only feasible for big businesses with large budgets and a large number of customers or should SMBs seriously consider them? […]

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  • How an integrated CRM and marketing automation platform accelerates sales
    Is your business using separate apps and software to fulfill your customer relationship management needs? If so, you’re probably spending more time and money managing a complex setup than you’d like — without getting the results you want.  An integrated CRM and marketing automation platform can help you expand and energize your customer relationships. By […]

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  • The Seven-Step Sales Cycle
    Have you ever stopped to think about your sales cycle? The fact is, many small businesses don’t. Often they’re just too busy trying to keep the business running from day to day. But the fact is, sales don’t “just happen.” To reach new customers, retain existing ones, and increase your revenue, it’s important to know […]

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