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Learn how to establish, build, and nurture customer relationships with our latest sales, marketing, and customer success trends and insights

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Best Copper CRM Alternatives for Small Businesses: How to Choose the Right CRM
Small Business Success

Best Copper CRM Alternatives for Small Businesses: How to Choose the Right CRM

Copper CRM alternatives are platforms that small business teams consider when Copper’s Google Workspace dependency, limited marketing automation, or reporting depth no longer fits how the team works. Understanding how small businesses use CRMs today can help you identify what’s

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  • Make smarter, faster decisions with a solid data strategy
    It’s tempting to think that a Big Data strategy is just for big businesses. However, data can provide tremendous value to any company of any size or type, and should be considered an asset that drives your business forward. With the right data, you can understand your customers on a deeper level, improve business operations, […]

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  • The importance of making emotional connections with customers
    Psychologists have studied the role our emotional brain plays in decision-making for years, and marketers have looked closely at these findings to better understand how and why consumers decide to purchase. In a nutshell, they’ve found that emotions play a much larger role in our purchasing decisions than facts, figures, and features. Even when purchasing […]

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  • Setting expectations for your email subscribers
    Have you ever subscribed to an email campaign through a form that says simply “Sign up for our newsletter?” What did you expect to receive? If you received more email than you expected, or content that you weren’t interested in, you likely quickly unsubscribed or hit the spam button. After an experience like that, would […]

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  • What to do with an old email marketing list
    Old lists are inherently risky to your sender reputation as the addresses are more likely to hard bounce, generate spam complaints, or at worst, have been converted into spam traps. Old lists also carry much less potential for conversion than a list composed of recently acquired and interested subscribers. The risk-reward balance for old lists […]

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    How to protect your marketing campaigns from bots and list bombing
    Imagine this scenario: an attacker uses an automated program, or bot, to fill out your email marketing subscription form with another person’s email address (or thousands of times with different addresses), and your automated marketing campaign sends email to recipients that didn’t actually subscribe. That’s not great for you, but imagine what happens to the […]

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  • Why you should use email confirmation for subscription marketing
    What is email confirmation (AKA “double opt-in”) and why is it considered a best practice of email marketing? The idea is simple: Send one (and only one) email to your subscribers asking them to confirm their intent to receive your marketing email by clicking a confirmation link: Recipients that click to confirm can be sent […]

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  • Building Brand Awareness through Social Media
    There’s a pretty good chance your business has at least one social media page. But are you using social media simply as an online billboard, or is there more you could be doing to stand out and engage your audience and build brand awareness? Nearly two-thirds (71%) of SMBs use social media to market themselves, […]

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  • The top 5 benefits of integrated CRM & email marketing
    CRM and email marketing are two of the most important tools in any business arsenal, and when integrated, they provide numerous benefits to both small and large businesses. However, many companies are still using multiple, separate tools to manage their sales and marketing efforts. This leads to a disconnect between the two functions and causes […]

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  • Businessman in a video conference call while working from home during the coronavirus pandemic

    Managing hybrid workspaces: 5 things every business should know
    Remember when companies used to think remote working was impossible, and team collaboration could only happen in face-to-face meetings? How times have changed. Last year, while the coronavirus pandemic unleashed a wave of unprecedented challenges, especially for small businesses, it also forced companies to adapt in ways they never thought possible. Thanks to ubiquitous connectivity, […]

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  • Mastering SEO basics: DIY checklist for small businesses
    Did you know that less than one-third of small businesses have an SEO strategy? This is partly because SEO can take time to deliver results, and it requires consistent effort (and a little know-how) to ensure success. Instead, many small business owners prefer to focus their time on more immediate revenue-generating activities, like sales promotions […]

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  • How to Build Customer Loyalty with Marketing Automation
    What is customer loyalty and why is it important? Building customer loyalty is one of the biggest challenges for every small business today. How do you get customers to buy from you on a regular basis? How do you get them to recommend your business to other customers? And why is it so important, anyway? […]

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  • Five Easy Local Marketing Ideas You Can Do Now
    There are many ways you can connect with customers, community partners, and other businesses, but here are five easy marketing ideas for reaching out to your local community starting today. 1. Keep customers informed and excited! If your social media pages, website, blog, webinars and other content marketing efforts have taken a back seat to […]

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