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Best CRM with Email Marketing for Small Businesses: A Practical Guide

Small Business Success

Best CRM with Email Marketing for Small Businesses: A Practical Guide

A CRM with email marketing helps small businesses keep contact history, deal notes, and follow-up campaigns connected in one place without the complexity of enterprise tools. The challenge isn’t finding a platform with the longest feature list. It’s choosing one that your team will actually use

Act! Product Spotlight
Boost Your Business Efficiency with Link2quotes+

Did you know that businesses can experience a significant boost in efficiency by implementing quoting software like Link2quotes+? If your business deals with a high volume of quotes, this could be a game-changer for you. Let’s explore why: Efficiency and Time Savings through Automated Quoting By embracing automation in the quoting process, organisations can significantly […]

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Marketing Success
How To Measure Email Marketing Success [KPIs & Metrics]

What digital marketing channel has an ROI of 3500%, is entirely under your control, and can be leveraged whenever you want to drive sales? Email marketing, of course. Unlike SEO or social media, your email marketing success doesn’t rely on automated algorithms or ever-changing content policies. It is among the most affordable digital marketing channels […]

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Small Business Success
How to optimise billable utilisation in your SMB

As a business owner, you already operate on tight margins and limited resources. So, it’s vital to optimise your existing resources and maximise profits by cutting losses and inefficiencies. This is where calculating, tracking, and improving your billable utilisation comes in. If you’re not familiar with this term, it’s simply a measure of how much […]

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Act! Product Spotlight
Elevate your Act! experience with new Linktivity add-ons

Elevate your Act! Experience with new Linktivity add-ons In the fast-paced world of business, staying ahead often means embracing innovative solutions that enhance productivity and customer engagement. Introducing Linktivity Bundles—a suite of tools designed to supercharge your Act! experience. Whether you’re looking to close more deals, generate leads, manage events, or streamline appointment booking, Linktivity […]

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Marketing Success
Data-driven marketing: A guide for today’s SMBs

Do you know the biggest difference between successful and failed marketing campaigns? Data-driven decision-making. Modern-day marketing isn’t about following your gut feeling or pursuing ideas from the top of your mind. If you want your marketing campaigns to hit the mark every time, you must rely on accurate, reliable, and comprehensive data. But what exactly […]

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Act! Product Spotlight
Maximising Productivity with Act! Premium v25.2: Introducing Act! Sidebar for Outlook

In the ever-evolving world of customer relationship management, staying productive and ahead of the curve is essential. With Act! Premium Version 25.2, we’re proud to introduce new feature enhancements to take your customer management experience to the next level. Act! Premium v25.2 introduces streamlined workflow enhancements and Act! Sidebar for Outlook, a powerful new Outlook […]

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Sales Management
What is lead scoring and how can it boost conversions?

A sales funnel flooded with tons of leads—it’s a cherished dream that unites marketing and sales teams. It isn’t surprising that 68 percent of marketers use lead scoring and generation as a metric to assess the effectiveness of their campaigns. The more leads in your sales pipeline, the higher the likelihood of closing deals and generating […]

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Marketing Success
How to Personalise Your Marketing With CRM and Automation

[vc_row][vc_column][vc_column_text css=""] Did you know that 76 percent of consumers say they're more likely to buy from brands that offer a...

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Act! Product Spotlight
Unlock the Full Potential of Act! with Custom Tables

If you’re like most organizations, you probably manage your business with a unique mix of data, processes, and systems. For many small businesses, that usually means you’re updating and tracking a lot of spreadsheets and reports from multiple applications. While spreadsheets might feel like a cost-effective option, what you save in price is usually lost […]

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CRM Best Practice
6 Reasons You Should Leverage Templates in Your CRM Workflow

Whether you’re running a global corporation or a bootstrapped startup, the right CRM (customer relationship management) platform can help you acquire and retain customers. It also lets you implement workflows to automate routine tasks, such as following up with an active lead or sending subscription renewal reminders in real-time. But how do you maximise the […]

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Act! Product Spotlight
Introducing SMS4Act! – Unlocking new avenues of communication

In the ever-evolving landscape of business communication, staying connected with customers and prospects is essential for growth and success. While emails have been the standard mode of correspondence, there’s a game-changing alternative that boasts open rates more than four times higher – SMS text messaging. What is SMS Text Marketing? SMS text marketing, also known […]

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Small Business Success
6 tips for managing rapid business growth and expansion

In increasingly competitive market conditions, focusing on growth is the only way small businesses can survive and thrive in the long run. However, growing a business with limited resources comes with several challenges. When you grow your team, acquire new assets, or invest in better tools and systems, you can face business challenges like reduced […]

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