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Learn how to establish, build, and nurture customer relationships with our latest sales, marketing, and customer success trends and insights

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Best CRM with Email Marketing for Small Businesses: A Practical Guide
Small Business Success

Best CRM with Email Marketing for Small Businesses: A Practical Guide

A CRM with email marketing helps small businesses keep contact history, deal notes, and follow-up campaigns connected in one place without the complexity of enterprise tools. The challenge isn’t finding a platform with the longest feature list. It’s choosing one that your team will actually use

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  • Decorative illustration that shows a woman looking at social media ads

    Tips for Marketing Your Start-up or SMB on a Small Budget
    The last few years haven’t been easy for small business owners. The pandemic, geopolitical issues, supply chain disruptions, soaring interest rates, and high inflation have slowed global growth. While purse strings have tightened, marketing has become more important than ever. Yet, most small business owners can’t afford exorbitant advertising and marketing budgets. Eight out of […]

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    How Startups Use CRM and Marketing Automation to Streamline Their Operations
    Startups play a crucial role in economic growth and prosperity. In 2020, the global startup economy created nearly $3 trillion in value. From encouraging tech innovation to creating new employment opportunities, startups are a key pillar of modern society. Nevertheless, running a startup is like completing an obstacle course. From limited workforce to cash flow […]

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    The Current State of Professional Services
    The COVID-19 pandemic triggered significant changes in several industries, particularly professional services.  Emerging hopes for economic recovery in 2022 quickly faded with Russia’s invasion of Ukraine, and rising commodity prices and inflation rates signaled that a worldwide recession might be lurking around the corner. According to the International Monetary Fund (IMF), it’ll affect nearly a […]

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  • A man and woman standing next to each other looking at an ipad, and an animation of the ipad to the left looking at a real estate plan.

    5 Ways a CRM Powers the Real Estate Sales Process
      Did you know that 80 percent of consumers say trust is a deciding factor in their purchase decisions? In the real estate industry, trust is paramount. Prospects and leads who trust you as their realtor or agent will likely not only buy from your real estate business but they will also become repeat customers […]

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    Key Touchpoints to Close a Sale
    In an ideal world, a sales rep from your company would call a prospect, delight them with a pitch, and close a sale. Better yet, a buyer would come across your product on Instagram, visit your website, and make an online purchase. But if you’re running a company, you already know that sales processes don’t […]

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    5 Key Marketing Benefits of a CRM System
    Have you ever noticed how some brands always pitch you the right offers at the right time and price? That’s one of the benefits of CRM software. The best CRMs help small business owners collect, organise, and manage customer data. They also provide valuable insights to help you define sales processes and design marketing campaigns […]

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    Is the Hybrid Work Model the Future of Remote Work?
    Working from home helps employees improve productivity by cutting commute times and eliminating distractions. That, in turn, motivates them to get more work done faster. Another perk is that they often have the flexibility to modify their work hours, making room for other interests and responsibilities.  But these benefits come at the cost of face-to-face […]

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    10 Mistakes Every Sales Rep Needs to Avoid!
    Every sales rep has been there. You mispronounce a name, botch a detail or go braindead at the worst possible moment. Sales call fails come with the territory. The best sales reps, however, are able to shake them off and jump right back on the phone.  Best-of-the-best salespeople make a game plan to prevent the […]

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  • A man and a woman discussing if their business is on track, they are each holding a tablet

    5 ways to keep your business on track during turbulent times
    “Precarious,” “unpredictable,” and “volatile”—are just a few adjectives entrepreneurs have used to describe the global economy over the last two years. From nationwide lockdowns to supply chain disruptions, businesses have had to deal with several challenges in recent times. While companies are still recovering from the pandemic’s repercussions, the threat of a worldwide economic downturn […]

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    Types of CRM Software for B2C: How to Choose the Right Fit
    Customers and clients are the heart and soul of every business. Managing those relationships is essential for your long-term success, and Customer Relationship Management (CRM) software is a vital tool for handling customer interactions in small and medium companies, whether business-to-business (B2B) or business-to-consumer (B2C). But does that mean CRMs work the same way for […]

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    8 Ways to Identify and Fix Customer Pain Points
    Did you know that 90 percent of customers regard issue resolution as the most important customer service factor?  This isn’t surprising. Customers primarily use products and services to solve their problems, fulfill needs, and get desirable outcomes. It’s your job to understand and resolve their pain points to offer a memorable customer experience and become […]

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    How to generate sales leads and close deals
    Did you know that 61 percent of businesses rank sales lead generation as their number one challenge? For small businesses, generating qualified leads is even more challenging because of limited resources and channels. But is it really that hard to generate new leads? It is when you don’t know the right lead-generation strategies. But with […]

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