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Learn how to establish, build, and nurture customer relationships with our latest sales, marketing, and customer success trends and insights

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Best CRM with Email Marketing for Small Businesses: A Practical Guide
Small Business Success

Best CRM with Email Marketing for Small Businesses: A Practical Guide

A CRM with email marketing helps small businesses keep contact history, deal notes, and follow-up campaigns connected in one place without the complexity of enterprise tools. The challenge isn’t finding a platform with the longest feature list. It’s choosing one that your team will actually use

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    How to grow your SMB with SMS Marketing
    In today’s internet-savvy world, there’s no dearth of ways to stay connected with your target audience. The options are aplenty, from social media platforms and instant messaging apps to email and push notifications. But here’s the thing—small businesses often lack the resources to stand out from well-known brands on channels like social media and search […]

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    6 Steps for scaling a small business to enter new markets
    It’s finally happened. Your business has been on a steady upward climb, and you’ve reached the revenue targets for the year. And your brand image is starting to gain traction. But what’s next? Scaling your small business to the next level and taking over new markets.  But before you set out to scale your business, […]

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    Helpful sales, marketing, and customer experience hacks for today’s entrepreneurs
    Did you know 758, 168 new businesses were formed in the UK  in 2021-2022?  This means your small business will likely face stiff competition. How do you overcome it? Better customer experience (CX).  A top-notch purchase experience helps you build a strong customer base or community of loyal customers who will make repeat purchases. It […]

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    6 Networking tips for entrepreneurs to build profitable relationships
    Whether you’re trying to raise funds for your startup, partner with established companies, or find mentors, knowing the right people will make your job much easier. This is why a recent survey reported that 78% of entrepreneurs consider networking a deciding factor in their startup’s success. Networking with industry peers, investors, and successful business owners […]

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    Thinking about starting your own business? Here’s what to know
    Few things are as exhilarating as starting a new business. Whether you want to diversify your income with a side hustle or leave a lasting impact, starting your own business is an enticing path forward. But before you take the self-employment plunge, it’s important to note that an entrepreneur’s life can be filled with challenges […]

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    An Entrepreneur’s Guide to Work-life Balance
      Can you achieve work-life balance as a business owner? Or are stress and burnout ingrained in the entrepreneurial lifestyle and the price you must pay to own your own business? There’s no definite answer to these questions. In fact, there’s no ideal way to define work-life balance because it works differently for everyone. But […]

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    Say Hello to Act! Premium Desktop v25!
    Richer insights, better communication, and enhanced usability We’re proud to announce that v25, the latest version of Act! Premium Desktop, is now available! Act! Premium Desktop v25 gives your business effectiveness a boost with the introduction of an advanced dashboard builder and new SMS text messaging capabilities. These new capabilities empower Act! Premium Desktop users […]

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    How to Implement Sustainable Practices and Reduce Waste in Your Business
    Over a decade ago, climate change was not a mainstream concern for businesses worldwide, but fast forward to today, and we see a starkly different picture.  With consumers becoming more mindful of how their choices impact the planet, business owners are making significant strides in embracing social responsibility and sustainability.  But what does this mean […]

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    The Benefits of Going Green for Your Small Businesses
    Are you on the fence about changing your business practices to reduce your small business‘s environmental impact, win over more customers, or even get them to pay more for your products?  If so, you’re not the only business owner adopting eco-friendly business practices. Starbucks aims to cut its carbon, water, and waste footprint in half […]

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    How to develop a small business sustainability plan
    The year 2022 was among the warmest years on record since 1880, with temperatures reaching an average of 0.86°C (1.55°F) above the norm for the 20th century. The reason? Human civilisation’s continuous pursuit of growth.  And it’s for this reason that you need to start thinking of sustainability, especially as a small business owner pursuing […]

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    6 2023 Marketing Trends You Can’t Ignore
    Blackberry, Nokia, Kodak, Toys-R-Us — what’s common among these companies who were once giants in their industries? They failed to innovate and evolve with changing market dynamics. As a result, their competitors left them behind. If you don’t want that to happen to your business, you must keep an eye on the fast-changing marketing trends […]

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    6 Ways Your SMB Can Successfully Compete With Industry Giants
    Small businesses play a crucial role in economic growth and technological advancement. The UK is home to more than 5.5 million small businesses. These organisations make up nearly 99.9 percent of all UK businesses and employ 61 percent of the country’s workforce. Nevertheless, running a small business involves overcoming a series of obstacles. And one […]

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