Act! has been designated a Finalist in the Best CRM for Small Business category in the 2026 CRMmys Awards, one of only two finalists named in the category by an independent practitioner panel. And, that’s not something we take lightly, in fact, we thought it was worth writing about!
For a company that has spent nearly four decades building CRM and marketing tools specifically for small businesses, being recognised by independent practitioners, people who evaluate CRM software in the real world, not in a boardroom, means something. It reflects our longtime commitment to partnering with and empowering small and mid-sized businesses so they can compete with larger organisations in their industries. And it’s a testament to the loyalty of the more than 800,000 customers worldwide who have made Act! part of how they run and grow their businesses.
Act! is featured in the CRM.org 10 Best CRM Software for Small Business in 2026.
What the CRMmys Recognition Means
The CRMmys Awards evaluate CRM platforms across categories that reflect real-world business use — not just feature checklists. Being named a Finalist in Best CRM for Small Business means Act! was assessed independently, against current 2026 standards, and came out as one of the top-performing CRM solutions for small and mid-sized businesses.
You can view Act! on the CRMmys 2026 Best CRM for Small Business page.
For small business owners researching CRM options, third-party recognition like this provides an important signal: the platform has been evaluated by practitioners, not just marketers.
Why Act! Is Built for Small Business
Unlike CRM platforms designed for enterprise teams with large IT budgets and dedicated administrators, Act! was built specifically for small and mid-sized businesses that need to manage customer relationships, automate marketing, and grow revenue, without the complexity or cost of tools they’ll never fully use.
Key reasons small businesses across the UK choose Act!:
- All-in-one CRM and email marketing — contact management, pipeline tracking, email marketing, and campaign automation in a single platform
- No per-user pricing surprises — predictable pricing that doesn’t scale against headcount
- Fast time to value — designed to be useful on day one, without a consultant or a lengthy implementation
- Owned data and deployment flexibility — available as cloud or on-premises, giving businesses full control over where their customer data lives, an important consideration under UK GDPR
- Decades of SMB focus — Act! has served small businesses since 1987, with a product roadmap built around their needs, not enterprise feature requests
What Small Businesses Are Saying
Act! customers consistently rate the platform highly for ease of use, customer support, and value for money on independent review sites including G2 and Capterra. That real-world customer experience is part of what the CRMmys evaluation reflects.
Choosing the Right CRM for Your Small Business
If you’re evaluating CRM software for a small or growing business, the right question isn’t “which CRM has the most features?”, it’s “which CRM will my team actually use, and which one will grow with us without growing our overhead?”
Act! is designed to answer both.
Start a free trial of Act! or schedule a demo to see how it compares for your business.
