Learning Centre
Welcome to your learning space. Here you will find educational articles, guides, webinars, videos, and templates designed to teach you everything you need to know about CRM, Marketing, Sales, and more. We want to help you acquire and extend the business skills you need to be successful in all your projects.
If you are looking for specific help with your product, you can find it here.
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Insurance CRM
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CRM for NonProfits
templates
CRM for NonProfits
What nonprofit CRM is and why it's important for today's nonprofits -
Customer acquisition cost calculator
templates
Customer acquisition cost calculator
Easily calculate your customer acquisition costs with our free calculator tool. -
How to calculate your customer acquisition cost
articles
How to calculate your customer acquisition cost
Find out how to measure the effectiveness of your customer acquisition strategy and adjust it over time -
Introduction to Act! Premium
videos
Introduction to Act! Premium
Watch this short video to learn about Act! Premium
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CRM for Financial Services
articles
CRM for Financial Services
What financial CRM is and why it's important for today's financial advisors
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CRM & Marketing Automation Guide for Real Estate
guides
CRM & Marketing Automation Guide for Real Estate
Learn how CRM and Marketing Automation can help your real estate business provide stellar customer experiences and outpace the competition. -
CRM & Marketing Automation Guide for Financial Services
guides
CRM & Marketing Automation Guide for Financial Services
Learn how CRM and Marketing Automation can help set your financial services business ahead of the curve. -
CRM & Marketing Automation Guide for Independent Insurance Agents
guides
CRM & Marketing Automation Guide for Independent Insurance Agents
Learn how CRM and Marketing Automation can help your insurance business improve its customer experience and stand out to leads. -
CRM & Marketing Automation Guide for Nonprofits
guides
CRM & Marketing Automation Guide for Nonprofits
Learn how CRM and Marketing Automation can help your nonprofit overcome the challenges of today’s shrinking budgets. -
CRM & Marketing Automation Guide for Startups & Entrepreneurs
guides
CRM & Marketing Automation Guide for Startups & Entrepreneurs
Learn how CRM and Marketing Automation can help your startup or small business attract more customers and gain a deep understanding of what their needs are to achieve the highest level of customer experience. -
CRM & Marketing Automation Guide for Professional Services eBook
guides
CRM & Marketing Automation Guide for Professional Services eBook
Learn how CRM and Marketing Automation can help your business provide stellar customer experiences and outpace the competition. -
The 123s of SEO
videos
The 123s of SEO
Let’s explore ways you might better leverage your existing content on your website to improve your rankings for relevant searches. -
7 Steps to Successful Selling Guide
guides
7 Steps to Successful Selling Guide
Simplicity is the key to any successful sales process. Download this guide to reach your sales goals in seven easy steps.. -
Big Data for Small Business Guide
guides
Big Data for Small Business Guide
Learn how to create a high-value data strategy. Download our Data Strategy guide for small business. -
Guide to SEO Marketing for Small Business
guides
Guide to SEO Marketing for Small Business
This guide shares basic SEO strategies for small businesses that even beginners can use to achieve effective results in a short timeframe. -
Are You Ready for Marketing Automation?
worksheets
Are You Ready for Marketing Automation?
Find out if marketing automation is right for you. -
A Beginner's Guide to Customer Acquisition
guides
A Beginner's Guide to Customer Acquisition
Everything you need to know to create your strategy and start acquiring new customers quickly. -
How to Choose the Best CRM Solution for Your Business
guides
How to Choose the Best CRM Solution for Your Business
Learn how to choose a CRM system that’s right for you. -
Your Step-by-Step Guide to Creating the Perfect Customer Journey
guides
Your Step-by-Step Guide to Creating the Perfect Customer Journey
Everything you need to know to improve your customer journey and boost sales. -
Your Complete Guide to Lead Management
articles
Your Complete Guide to Lead Management
A guide that teaches you everything you need to know to manage, nurture, and convert leads into customers. -
Your Definitive Guide to Lead Generation
guides
Your Definitive Guide to Lead Generation
A complete beginner's guide to lead generation to help your business generate more quality leads online. -
Moving to a Cloud Solution? 35 Questions for You and Your Vendor
guides
Moving to a Cloud Solution? 35 Questions for You and Your Vendor
Find out how to pick the right Cloud service provider for your business. -
What is Marketing Automation?
articles
What is Marketing Automation?
Everything you need to know about marketing automation and why it's so important for your business. -
A Beginner’s Guide to Sales Management
guides
A Beginner’s Guide to Sales Management
Everything you need to know about sales management and how to tailor strategies that work best for your business. -
What is Email Marketing?
videos
What is Email Marketing?
Everything you need to know about email marketing in 1 minute. -
Your Definitive Guide to Marketing Automation
guides
Your Definitive Guide to Marketing Automation
A beginner’s guide to marketing automation to help you reach your marketing goals and increase revenue. -
What is a Landing Page?
videos
What is a Landing Page?
Everything you need to know about landing pages in 1 minute. -
What is a Sales Funnel?
articles
What is a Sales Funnel?
Learn what a sales funnel is, why you need one, and how to create one for your business. -
How to Drive Customer Loyalty with Marketing Automation
webinars
How to Drive Customer Loyalty with Marketing Automation
Watch this on-demand webinar to learn how to drive customer loyalty using marketing automation. -
What is Email Marketing?
articles
What is Email Marketing?
Learn what email marketing is, why you should use it, and how to choose the right email marketing software. -
Guide to Social Media Marketing for Small Business
guides
Guide to Social Media Marketing for Small Business
Learn how to use Social Media Marketing to grow your small business. This guide will teach you the steps to follow for an effective campaign. -
Small Business Guide to Building a Content Marketing Framework
guides
Small Business Guide to Building a Content Marketing Framework
Build a content marketing foundation from scratch or refine an existing one with fresh messaging ideas and new inspiration. -
Infographic - 8 Easy Steps to Create a Newsletter
templates
Infographic - 8 Easy Steps to Create a Newsletter
A newsletter is a great marketing tool for sharing your company news, updates, thought leadership, promotions and links to new content. -
Best CRM for Small Businesses
articles
Best CRM for Small Businesses
With so many options available, finding the best CRM for your small business can be a challenge. This article will guide you through the factors to consider when choosing a CRM provider. -
How to calculate your customer retention rate
articles
How to calculate your customer retention rate
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What is customer retention and why is it important for your business?
articles
What is customer retention and why is it important for your business?
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What is a Customer Journey Map and why do you need one?
articles
What is a Customer Journey Map and why do you need one?
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How to create buyer personas for your business
templates
How to create buyer personas for your business
Create your own buyer personas in a few easy-to-follow steps -
What is the Difference Between Sales and Marketing?
articles
What is the Difference Between Sales and Marketing?
What is the difference between sales and marketing? It’s an important question to ask if both departments are to be aligned with long-term business success… -
How to Create a Social Media Calendar
templates
How to Create a Social Media Calendar
A free template to help you take control of your social media activities and step up your marketing game -
How to Create a Content Calendar
templates
How to Create a Content Calendar
A free template to help you organize all your content and take your content marketing to the next level -
How to Create a Content Marketing Plan
templates
How to Create a Content Marketing Plan
A free template to help you plan great content and achieve your content marketing goals -
How to Create a Sales Plan
templates
How to Create a Sales Plan
A free template to help you put your sales strategy into action -
What is a Landing Page?
articles
What is a Landing Page?
Everything you need to know about landing pages and how to use them to generate more leads for your business. -
The 7 Step Sales Process to Help You Close More Deals
articles
The 7 Step Sales Process to Help You Close More Deals
This article breaks down the sales process into actionable steps to help you increase conversions and revenue. -
What is Sales?
articles
What is Sales?
What is sales? It’s a good question to ask, if you want to improve sales activities and customer retention. The definition of sales may not be what you think… -
What is CRM?
articles
What is CRM?
Everything you need to know about CRM and why it's so important for your business. -
How to Create a Marketing Plan
templates
How to Create a Marketing Plan
A free template to easily create your marketing plan and help your team hit its marketing goals. -
Infographic - 8 Easy Steps to Create a Newsletter
templates
Infographic - 8 Easy Steps to Create a Newsletter
A newsletter is a great marketing tool for sharing your company news, updates, thought leadership, promotions and links to new content. -
Are You Ready for Marketing Automation?
articles
Are You Ready for Marketing Automation?
In this article, we’ll look at some of the factors you should consider before implementing marketing automation. -
Mastering the Art of Email Marketing
webinars
Mastering the Art of Email Marketing
Learn how to grow your business with effective strategies for maximizing email engagement. -
How to Create Landing Pages
webinars
How to Create Landing Pages
Everything you need to know about landing pages and how to create them to generate more leads. -
What is Email Marketing?
articles
What is Email Marketing?
Learn what email marketing is, why you should use it, and how to choose the right email marketing software. -
What is Marketing Automation?
videos
What is Marketing Automation?
Everything you need to know about marketing automation in 1 minute. -
7 Steps to Email Marketing Success
guides
7 Steps to Email Marketing Success
Everything you need to know to maximize the potential of your email marketing.