With Act! Premium, you have options.

Full-featured CRM and Marketing Automation for individuals and sales teams.


Act! Premium Desktop


(billed annually)

Experience the security and control of an on-premises solution where you deploy and manage the software.


Act! Premium Cloud


£33 (w/desktop sync)

(billed annually)

Enjoy the convenience and peace of mind of a cloud-based solution where we handle all the technical details.

Just looking for essential features in a turnkey SaaS CRM solution? Click here

Featured Add-Ons

Marketing Automation

Enhance your CRM by optimising the ways you communicate with prospects and customers.



Entry-level email marketing capabilities to help you get the word out and stay in touch.

2,500 emails per month to unlimited contacts

  • Email marketing
  • 170+ responsive templates
  • Interactive template editor
  • Email tracking & metrics
  • Drip marketing 1
  • Visual workflow designer 1
  • Campaign calendar
  • Deliverability & compliance tools
+ £59*

+ £4425*

(billed annually)


Powerful marketing automation features to engage your customers and grow your business.

25,000 emails per month to unlimited contacts

Includes Basic features, plus:
  • Turnkey campaigns
  • HTML email editor
  • Social sharing
  • Landing pages
  • Surveys
  • Drip marketing
  • Visual workflow designer
  • Team Management
+ £149*

+ £11175*

(billed annually)


Full-featured marketing automation and time-saving CRM workflow to connect your sales and marketing efforts.

50,000 emails per month to unlimited contacts

Includes Select features, plus:
  • Marketing automation to CRM workflow
  • Response-driven nurture marketing
  • Asset tracking
  • Advanced lead capture
  • Lead management & scoring
  • Event marketing
  • Website activity tracking
+ £299*

+ £22425*

(billed annually)


Sophisticated marketing automation features and valuable consulting services to fast-track your success.

100,000 emails per month to unlimited contacts

Includes Complete features, plus:
  • Progressive profiling
  • A/B testing
*The Act! Marketing Automation subscription fee shown above is per account, billed annually. There is no per user fee for this service. The 25% discount applies to first year of Act! Marketing Automation paid plans, or for the remainder of the current Act! subscription term. Offer can not be applied to Growth Suite plans or existing Act! Marketing Automation plans. Offer ends June 30, 2022.
Custom Tables

+ £8

(billed annually)

Custom Tables

Unlock the full potential of Act!. Leverage the power of Custom Tables to bring complex data sets, unique business processes, and specialised industry practices together in Act!. Learn more →

Dual Access (Desktop Cloud Sync)

+ £8

(billed annually)

Dual Access (Desktop Cloud Sync)

Leverage a hybrid deployment for maximum flexibility. Share and sync data between desktop and cloud instances of Act! to accommodate the unique ways you do business. This add-on option is available to Act! Premium Cloud customers only.
Enhanced Support

+ £8

(billed annually)

Enhanced Support

Experience VIP service with priority queuing, feature guidance by phone, appointment setting, and more.

Features and Benefits


Relationship & Activity Management

Customer management
Task & activity management
Notes & history
Relationship timeline
Secondary contacts
In-context maps & web info
Call lists & Hot Leads
Notifications & alerts
Act! Companion - Mobile app
Welcome page - User productivity dashboard
Mail merge

Groups & Search

Search & lookups
Groups & filters
Dynamic groups
Advanced queries

Opportunity & Pipeline Management

Opportunity management
Sales process management
Products & pricing
Sales pipeline management view
Sales KPIs - Standard & custom
Sales opportunity Kanban board

Reporting & Analytics

Act! Insight - Dashboards & analytics


Office integration - Export to Excel/Word
Outlook integration - Contacts/Calendar/Email
Google Integration - Contacts/Calendar/Email
Act! Connect - Integration with popular apps

Administration & Customisation

User management
Layout designer
Custom Fields
Custom Tables (£8/user/mo)

Platform & Technology

Data import
Desktop Sync -  (for Act! Premium Cloud only) (£8/user/mo)
Cloud Storage - (for Act! Premium Cloud only) (6Gb)
Additional Cloud storage per 4Gb - (for Act! Premium Cloud only) (£375/mo)

Marketing Automation

Email marketing
170+ responsive templates
Interactive template editor
Email tracking & metrics
Drip marketing1
Visual workflow designer1
Campaign calendar
Deliverability & compliance tools
Additional email sends - (per 2,500/mo) (£11/mo)2
Additional domains - (per domain) (£35/mo)

Paid Features (See pricing)

Turnkey campaigns (£)
HTML email editor (£)
Social sharing (£)
Landing pages (£)
Surveys (£)
Team Management (£)
Marketing Automation to CRM workflow (£)
Response-driven nurture marketing (£)

Paid Features (Continued)

Asset tracking (£)
Advanced lead capture (£)
Lead management & scoring (£)
Event marketing (£)
Website activity tracking (£)
Progressive profiling (£)
A/B testing (£)
  • Email marketing
    Create and send impactful email campaigns proven to drive sales to your Act! contacts.
  • 170+ responsive templates
    Get started with 170+ mobile responsive email templates that fit your industry, business, and communication style. Choose from a diverse library of promotional, transactional, webinar, and enewsletter email templates for building campaigns.
  • Interactive template editor
    Edit existing or build your own mobile responsive email campaigns using the interactive template editor.
  • Email tracking & metrics
    View real-time campaign metrics, covering opens, clicks, and comparative stats per campaign or company-wide against a time range you apply to understand the success of campaigns and improve your marketing strategy over time.
  • Drip marketing1
    Build multi-stage drip campaigns using the visual workflow designer to send a series of automated campaigns or communications to prospects and customers. View email statistics and manage subscribers in each stage of your drip campaigns.
  • Visual workflow designer1
    Use the visual workflow designer, providing a graphical representation of your company’s communication flow, to easily build drip or nurture campaigns. Edit existing stages or add new ones from this intuitive workflow view.
  • Campaign calendar
    Know when campaigns are being sent with the marketing calendar, displaying planned campaigns in day, week, and month views. Filter by user, single send campaigns, or recurring campaigns. Drill into any campaign for more detail.
  • Additional email sends – (per 2,500/mo) ($15/mo)
  • Additional domains – (per domain) ($50/mo)

Paid Features (See pricing)

  • Turnkey campaigns ($)
    Quickly jumpstart your marketing efforts using turnkey, pre-built campaigns that make it easy to schedule and send sales promotions, prospecting emails, webinar or event invitations, welcome emails, recurring newsletters, and much more.
  • HTML email editor ($)
    Import and edit existing HTML campaign templates using the WYSIWYG email editor or build new HTML campaigns from scratch.
  • Social sharing ($)
    Publish campaigns to social sites like Facebook, LinkedIn, and Twitter to engage your company’s social networks and expand your reach. Drive traffic to social networks with social buttons in the footer of your campaigns.
  • Landing pages ($)
    Select from a categorized library of pre-built landing page templates or design and create your own with step-by-step guidance. Embed lead capture forms to grow your prospect database. New leads are automatically added to Act! once a form is completed.
  • Surveys ($)
    Create online surveys and polls using multiple question types, including radio buttons, sliders, ratings, and more to gather information about prospects and customers. Responses are mapped to fields in Act! automatically for richer prospect and customer profiles.
  • Team Management ($)
    Give team members access to manage specific campaigns, templates, and landing pages.
  • Deliverability & compliance tools
    Rest-assured campaigns will reach inboxes, because Act! Marketing Automation is backed by an expert delivery team that helps you manage your company’s sender reputation, giving you outstanding delivery rates. Access numerous tools to help with GDPR compliance, spam analysis, managing opt-outs with multiple unsubscribe templates, and so much more.
  • Marketing Automation to CRM workflow ($)
    Automate workflow between sales and marketing to maximize engagement at every phase of the customer journey. Watch as Act! Marketing Automation turns real-time response metrics into sales actions—alerting everyone of new prospects, prioritizing follow-ups, and delivering a composite view of engagement in a single solution. Notify Act! users via email and create Act! activities and opportunities automatically based on campaign, landing page, and website interactions, or completed lead forms and surveys.
Drip marketing1

Paid Features (Continued)

  • Response-driven nurture marketing ($)
    Build highly personalized, response-driven nurture marketing campaigns with decision trees and one or more actions to let Act! Marketing Automation do the work for you. Campaigns are automatically triggered by recipient responses based on criteria you define. The recipient lists associated with your nurture campaigns are always up-to-date, because any changes made to associated Act! groups are automatically fed into your campaign lists.
  • Asset tracking ($)
    Measure engagement of YouTube videos and PDFs to pinpoint your company’s most impactful marketing assets. See time spent and page visits. Perform A/B testing against different assets. Implement lead capture forms and force sign-in to continue viewing assets. Drive qualified leads into Act! automatically for immediate follow-up. For deeper insights, view the asset dashboard with the number of impressions, average time spent, leads generated, ROI, and more.
  • Advanced lead capture ($)
    Take lead capture and surveys to the next level with advanced forms and surveys that allow further actions in Act!. Create Act! activities and opportunities automatically based on recipient responses. Send notifications to Act! users when responses come in. Even load contacts into specific campaigns automatically.
  • Lead management & scoring ($)
    Use lead scoring to understand your most interested prospects based on campaign engagement, survey/web form responses, and website interactions. Prioritized leads are pushed into Act! groups automatically for easy sales follow-up. Set up automated tasks and alerts in Act! to keeps deals moving and close sales faster.
  • Event marketing ($)
    Host successful webcasts and tradeshows with a nurture template designed for marketing events. Send event invitations, gather registration information, track attendees, send thank you emails, and more.
  • Website activity tracking ($)
    See the interactions of both identified and anonymous visitors on your website today, yesterday, this week, last week, or the last 30 days. View website visitors in real-time and engage with identified prospects when they’re most interested. Gain rich insights with the web intel dashboard for visitor profiling, interactions per visit, visitor bounce rates, traffic sources, and entry and exit pages. Web visits feed into lead scoring profiles and create activities for sales follow-ups in Act! automatically.
  • Progressive profiling ($)
    Gather information about a prospect over time with short surveys that display questions based on what you already know about a lead to steadily build a rich prospect profile in Act!.
  • A/B testing ($)
    Test specific elements of two campaigns to determine your most impactful subject lines, email content, and more. Use the results to continually improve your content.

Customer Support

Self-Service portal (FAQs, guides & videos)
Product troubleshooting by phone3
Live chat3
Support ticket submission
Professional services (£120/hr)4

Enhanced Support - £8 user/mo

"Getting Started" scheduled call
How-to / feature guidance by phone3
Priority queuing
Voicemail call back
Appointment setting
Saturday phone support
  • Knowledgebase
    Browse help topics and search for answers to frequently asked questions.
  • Self-Service portal (FAQs, guides & videos)
    Get guidance whenever you need, with 100+ video tutorials and step-by-step guides to help you get started and continue to learn.
  • Product troubleshooting by phone3
    Call in for product troubleshooting and help accessing resources.
  • Live chat3
    Receive product troubleshooting and help accessing resources via online chat.
  • Support ticket submission
    Submit your tickets through our convenient support system.
  • Professional services ($150/hr)4
    Engage with knowledgeable Act! support reps on a per-hour basis for certain issues outside the scope of your Act! support.

Enhanced Support - $10 USD/user/mo

  • "Getting Started" scheduled call
    Get up and running and be productive quickly with an assist from the experts (New customers only).
  • How-to / feature guidance by phone3
    Get assistance with specific features so you can maximize your use of Act! and drive results.
  • Priority queuing
    Jump to the front of the line when you call in.
  • Voicemail call back
    Leave a message, we’ll hold your place, and call you back when you get to the front of the queue.
  • Appointment setting
    Set a time that works best for your schedule to get answers when it’s most convenient for you.
  • Saturday phone support
    Consult with knowledgeable support advisors on a Saturday from 9:00 a.m. – 4:00 p.m. Eastern time.

No download or credit card required

1Basic tier limited to emails as only available activity type.
2Basic tier limited to 10,000 email sends per month (Included + Paid).
3US: M-F 8:30am-8:00pm Eastern; UK: 9:00am-5:00pm.
4Each Professional Services session is billed a minimum of one hour; no pro-rations or partial hour billing.

Ready to win customers for life?

Try Act! free for 14 days. No download or credit card required.