Marketing Success

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Accelerate Marketing with Act! Advantage

Marketing Success

Act! has always helped you manage customer relationships by keeping important information, history, and interactions in one place. With Act! Advantage, that same trusted foundation now helps you actively grow those relationships. Act! Advantage extends CRM beyond contact management and puts Act! at the centre of your marketing efforts. Website activity, email engagement, and customer feedback […]

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Email Deliverability & Inbox Placement: Best Practices for UK Senders

Marketing Success

Every day, hundreds of billions of emails are sent, and nearly half of them are spam. Inbox providers like Gmail, Outlook, and Yahoo work hard to block unwanted messages, while making sure legitimate ones reach the inbox. For marketers, the challenge is clear: your emails must stand out as both wanted and expected, while also meeting strict technical and compliance standards. […]

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From AI to Social Commerce: 7 Must-Know Marketing Trends

Marketing Success

BlackBerry, Nokia, Kodak, Toys “R” Us—what do these companies have in common? They were once industry leaders but couldn’t keep up with the competition. Ultimately, they failed to innovate fast enough as market dynamics and consumer preferences evolved. How do you ensure your business doesn’t meet the same fate? By staying on top of the […]

5 examples of simple customer retention strategies

For your business to grow and thrive you need to retain existing customers while continuing to acquire new ones. While the acquisition is what many businesses focus on, retention is critical to ensure you aren’t losing customers faster than you’re adding new ones to your customer base. It costs up to seven times more to […]

How to use LinkedIn to grow your small business (5 easy steps)

Marketing Success

Did you know that 53 percent of Americans earning more than $100,000 a year are on LinkedIn? It’s a social media platform where decision-makers, entrepreneurs, influencers and business leaders connect, build relationships and look for opportunities. If you want to grow your business, having an active LinkedIn presence and a solid marketing plan is key. […]

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What is a Facebook pixel and how do you create it?

Marketing Success

In a recent survey by Statista, 86 percent of respondents reported using Facebook for marketing. That makes it the most popular social media platform for marketing—ahead of even Instagram and TikTok. With more than 2 billion monthly active users, Facebook continues to be the most used social media platform worldwide. And if you add up […]

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4 Must-Have Social Media Marketing Tools for Your Small Business

Marketing Success

Did you know that in 2025, the number of monthly users on social media channels in the US will surpass traditional television viewership? The reach of social media is growing exponentially making it an ideal and prime way to engage your target audience, but to do so, you must have an active social media presence. […]

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Marketing Success

Act! offers highly rated and proven CRM & Marketing solutions designed for small and mid-sized businesses of all industries.

Social Media Marketing Best Practices

Marketing Success

Check out our guide with key insights and best practices to get started or to optimise your existing social media marketing strategy.

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The Benefits of Smarketing and How to Implement it

Marketing Success

The harmonious coexistence of sales and marketing teams is fundamental for any growing business. The two must cooperate to capture, nurture, engage, and eventually convert leads without running into conflicts of their own. However, since they work a bit too closely with one another, conflicts are not uncommon. Sales teams are known to complain about the poor […]

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Automating Your Marketing Analytics: How to Do It Right

Marketing Success

In an ideal world, your target customers would be upfront about why they engaged (or didn’t) with your latest marketing campaign. But the reality? It’s starkly different. You’ve got to decode their likes, dislikes, interests, and preferences and implement campaigns that resonate with them. What if there were a way to eliminate this guesswork? That’s […]

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The future of AI in marketing

Marketing Success

Did you know that 59 percent of marketers believe artificial intelligence (AI) will revolutionise the marketing industry? Based on what we’ve seen since the launch of ChatGPT in late 2022, it’s hard to challenge this opinion. Generative AI tools like ChatGPT, Bard, Gemini, MidJourney, and many others have transformed how marketers think and approach their […]

The Ultimate Content Calendar and How to Use It

Marketing Success

If you want to take your content marketing strategy to the next level, you’ll need a plan. A key part of any content marketing plan is a content calendar. This tool helps your business manage all its content marketing efforts. Using a content calendar doesn’t have to be complicated. You just need it to contain the information […]

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Are you ready for marketing automation?

Marketing Success

While the benefits of marketing automation are clear (read this if they’re not), marketers and business owners must still take steps to ensure their company is ready for marketing automation before beginning to use it. In this article, we’ll look at some of the factors you should consider before beginning your marketing automation strategy. We’ve […]

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How To Measure Email Marketing Success [KPIs & Metrics]

Marketing Success

What digital marketing channel has an ROI of 3500%, is entirely under your control, and can be leveraged whenever you want to drive sales? Email marketing, of course. Unlike SEO or social media, your email marketing success doesn’t rely on automated algorithms or ever-changing content policies. It is among the most affordable digital marketing channels […]