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Learn how to establish, build, and nurture customer relationships with our latest sales, marketing, and customer success trends and insights

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Best Copper CRM Alternatives for Small Businesses: How to Choose the Right CRM
Small Business Success

Best Copper CRM Alternatives for Small Businesses: How to Choose the Right CRM

Copper CRM alternatives are platforms that small business teams consider when Copper’s Google Workspace dependency, limited marketing automation, or reporting depth no longer fits how the team works. Understanding how small businesses use CRMs today can help you identify what’s

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  • How small businesses get big benefits from content marketing – Act!
    For small businesses, content marketing can seem overly complex or expensive, something that only large brands can afford. However, by drastically lowering the cost barriers to entry, digital content marketing has leveled the playing field for companies of all sizes. Today, even entrepreneurs and mom-and-pop shops can design a well-crafted content marketing approach to attract […]

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  • How to Use Google Analytics
    If you have a website, you want to know how people interact with it. The most popular way to do this is by using Google Analytics. According to BuiltWith, over 28 million sites—including 74% of the most popular 10,000—were using the tool as of April 22, 2022. It’s widely used for good reason. The software […]

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  • Website Tracking: What is it and How to Do It?
    If you’re a small business owner, you know how important it is to get the right people to your website when it comes to making sales. Just as important is what these users do when they arrive. You can have all the visitors in the world but if they all click off your site soon […]

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  • Best free SEO tools to use this year
    SEO tools are essential if you want your website to rank in search engines. They allow you to put in place an effective SEO strategy by researching keywords, checking on your competitors, and optimizing your posts for SEO. There are many effective paid tools. The software suites provided by Moz and Ahrefs have good reputations […]

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  • SEO Marketing Basics
    But there’s no doubt that SEO marketing can also be confusing. You learn one technique only to discover it is dead and buried a week later, and this can be frustrating to say the least. The good news is, there are several SEO marketing basics that are constant, and when implemented correctly, SEO will serve […]

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  • Cloud-Based CRM: A must-have for your work-from-home business
    Maybe you’ve always been a proponent of remote work. Or maybe your small business recently made the switch? Either way, when working from home, you’re in a situation where your team is split up in different locations, connected only by the Internet. You might have questions. Will it affect the team’s productivity? And will it […]

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  • The (not so) hidden risks of outdated software
    If you’re running a version of Act! that you purchased a few years ago (or more!), chances are your version has been retired. This means you’re no longer receiving critical updates that help ensure your Act! database remains secure and accessible. Now is the perfect time to upgrade to an Act! subscription. With an Act! […]

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  • What is marketing automation and why do you need it?
    Marketing automation refers to the technology or software that allows businesses to harness the prowess of smart and automated workflows to enhance productivity and deliver better prospect and customer experience. Moreover, using state-of-the-art marketing automation software, you can get a panoramic view of prospect activity (by integrating it with your CRM), recognize the hottest leads and prioritize […]

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  • How to boost sales for remote work teams
    It might come as a surprise that both employees and employers agree on the benefits of remote work. In fact, 85% of them claim that productivity has increased in their company thanks to greater flexibility, and 65% of employees say they are more productive in their home office than at a traditional workplace (thanks to fewer distractions and interruptions, […]

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  • How to use social media for your small business
    Social media is meant to be a conversation; you should be interacting with other people (and especially with your customers), instead of having a one-way dialogue and expecting the results to flow just from the sheer volume of content you share. To truly succeed on social media you need to: Define what you want to […]

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  • Six Reasons Why Video Content Marketing is More Important Than Ever
    It’s well known that content marketing is an effective way to build your brand and reach your target audience. One form of content marketing that is growing in significance is video marketing. In fact, according to a report by Demand Metric, 83 percent of marketers say that video is more important than ever. This is reflected by WYZOwl statistics […]

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    Data-Driven Marketing: 3 Common Mistakes (and How to Avoid Them)
    Here’s what those three mistakes are, and what you can do to avoid them. 1. Focusing on Vanity Metrics Not all metrics are tied to business results. These are superficial data points—generally large numbers—that make the company or marketing department look good, but do not necessarily indicate that a campaign is effectively generating quality leads […]

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