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Best Copper CRM Alternatives for Small Businesses: How to Choose the Right CRM

Small Business Success

Best Copper CRM Alternatives for Small Businesses: How to Choose the Right CRM

Copper CRM alternatives are platforms that small business teams consider when Copper’s Google Workspace dependency, limited marketing automation, or reporting depth no longer fits how the team works. Understanding how small businesses use CRMs today can help you identify what’s

Small Business Success
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Customer Experience
10 Techniques to Build Customer Loyalty

You’re wondering how to get customers to buy from you on a regular basis but you’re not sure how to get started? In this article, we’ve compiled the 10 best techniques to keep customers coming back to your business and reduce your churn rate. Technique #1: Deliver an excellent experience from the get-go. Like a […]

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Marketing Success
How to Create a Newsletter that People will Love

The good news is there are plenty of strategies that can help. Here is our in-depth guide on how to create a newsletter people love to read. What is an email newsletter and what is it used for? Email newsletters are a type of email marketing that helps businesses keep recipients up to date on […]

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Marketing Success
Word-of-Mouth Marketing: How to Create an Impactful Strategy

A good word-of-mouth marketing strategy results in new customers at very little cost to your business. It’s a type of marketing that any company will benefit from, and the tactics are relatively easy to implement. In this article, we’ll explore everything you need to know about the topic. What is word-of-mouth-marketing? Word-of-mouth-marketing (WOM or WOMM) […]

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Marketing Success
How to Create a Customer Acquisition Funnel Template

For most businesses dedicated to long-term growth, improving customer acquisition and retention is both a typical and necessary goal. There are various strategies that define and educate on the best ways to attract new customers, but one of the most powerful modern acquisition tactics is undoubtedly the customer acquisition funnel template. It may be true […]

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Customer Experience
4 Effective Customer Journey Map Examples

As part of a series of articles we have written on customer journey mapping, we are introducing some techniques designed to help readers to create customer journey maps for their businesses. After familiarising with the concept of a customer journey map, the next logical steps are to familiarise yourself with the common types of customer journey map, and […]

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Marketing Success
7 Ways to Get More Engagement on Social Media

If you're trying to engage better with your social media followers, you may need to start doing things differently. Almost...

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Marketing Success
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Small Business Success
4 ways marketing automation can improve your customer retention

Even smart businesses sometimes make the mistake of believing that, once they persuade a prospective customer to buy their products or services, their job with that customer is done. In fact, their job has just begun. By the numbers Retaining existing customers is at least as important to your bottom line—perhaps more so—than acquiring new […]

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Marketing Success
How to repair your email sender reputation, understanding symptoms and root causes

Email deliverability issues can be complex, so how do you know if you have an issue with your sender reputation? A poor reputation may result in low deliverability, junk folder placement, lower than normal open rates, bounce messages that refer to volume limits or reputation, a compliance notice from your provider, and of course if […]

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Marketing Success
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Small Business Success
Email Marketing vs Marketing Automation: Are They the Same?

A common misconception among business owners is the variances between email marketing and marketing automation. For example, small business owners...

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Marketing Success
The Key to Inbox Placement

Globally, hundreds of billions of emails are sent every day, and many estimates consider around half of those to be spam. Inbox providers like Gmail and Microsoft face the problematic task of filtering out all that junk while still delivering as much legitimate email as possible. How do they decide if your email should be […]

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Small Business Success
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Marketing Success
5 Ways Marketing Automation Can Help Your Business Boost Revenues and Grow

Imagine this scenario: you want to purchase new tablets for your sales team, so you enter the necessary search terms...

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Marketing Success
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Small Business Success
Email marketing permission is not what you think

The #1 factor for inbox placement Inbox placement is instrumental to email marketing effectiveness, so it makes sense to manage the influencing factors. Inbox placement is largely determined by your sender reputation, and whether or not the recipient server correlates your past email behavior with unwanted email. Obtaining explicit permission before sending email is the […]

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