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Best CRM with Email Marketing for Small Businesses: A Practical Guide

Small Business Success

Best CRM with Email Marketing for Small Businesses: A Practical Guide

A CRM with email marketing helps small businesses keep contact history, deal notes, and follow-up campaigns connected in one place without the complexity of enterprise tools. The challenge isn’t finding a platform with the longest feature list. It’s choosing one that your team will actually use

Marketing Success
Top Email Marketing Strategies for Real Estate

Every real estate professional knows that the current housing market is hotter than ever. In fact, some analysts say the market has already hit growth levels not seen since 2008. Of course, no one understands this better than realtors like you. The question is, how can you stay top of mind in such a competitive […]

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Marketing Success
What’s The difference between email marketing and marketing automation?

Email marketing is pretty much limited to email, which can’t give you a broader insight into customer preferences and behaviour. Marketing automation, on the other hand, captures and tracks every user’s digital interaction with your business so you can turn all of those data points into actionable marketing intelligence across any email, website, app, or […]

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Marketing Success
Website Tracking: What is it and How to Do It?

If you’re a small business owner, you know how important it is to get the right people to your website when it comes to making sales. Just as important is what these users do when they arrive. You can have all the visitors in the world but if they all click off your site soon […]

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Small Business Success
Act! Channel Partner Spotlight – Keystroke.ca

Toronto-based Keystroke strives to inspire and support its clients’ ongoing success through quality business solutions. It began as a local technical sales and services company in 1994—though as computer hardware started to evolve rapidly in the 2000s, Founder and CEO Ken Quigley realised that the business would get lost in the industry if he didn’t […]

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Small Business Success
Act! Channel Partner Spotlight – Tech Commandos

As hybrid work becomes commonplace amid the pandemic, many small businesses still aren’t sure how to support remote work like their big business counterparts. Fortunately, Tech Commandos has been specializing in facilitating hybrid work for years. The company, an Act! ACC Sales Leader, Diamond Tier, helps small and mid-sized businesses move their infrastructure to the […]

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Small Business Success
6 ways to jump-start business growth in 2022

As much as we all want to kick off 2022 on the right foot, many small businesses (SMBs) still face some tough hurdles. If you’re struggling with sluggish business performance, you’re not alone. Start-ups and entrepreneurs of all types have been feeling the pinch on several fronts, but key growth strategies can help you reinvigorate […]

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Sales Management
How an integrated CRM and marketing automation platform accelerates sales

An integrated CRM and marketing automation platform can help you expand and energise your customer relationships. By capturing all of your data in one place, you gain better marketing intelligence to drive new offerings, loyalty programs, and promotions that grow your business. And when your CRM and marketing automation systems are fully integrated, you can […]

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Sales Management
How an integrated CRM and marketing automation platform accelerates sales

Is your business using separate apps and software to fulfill your customer relationship management needs? If so, you’re probably spending more time and money managing a complex setup than you’d like — without getting the results you want. An integrated CRM and marketing automation platform can help you expand and energize your customer relationships. By […]

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Small Business Success
Make smarter, faster decisions with a solid data strategy

It’s tempting to think that a Big Data strategy is just for big businesses. However, data can provide tremendous value to any company of any size or type, and should be considered an asset that drives your business forward. With the right data, you can understand your customers on a deeper level, improve business operations, […]

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Marketing Success
Data-Driven Marketing: 3 Common Mistakes (and How to Avoid Them)

These days, marketing is all about data—and for good reason. Having data to back up strategies, suggestions, and claims gives marketing a seat at the table and leads to more effective campaigns. But we have found that in the rush to become “data-driven marketers”, three common mistakes seem to prevail. Here’s what those three mistakes […]

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Marketing Success
What is email deliverability and why does it matter?

What is email deliverability? Picture this scenario: you’ve crafted the perfect email copy, you’ve spent hours working on creating a beautiful, on-brand design, and you’ve tested everything many times to ensure it’s all technically perfect. You’re sure this email is going to have a great click-to-convert rate, and generate a ton of leads. But your […]

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Marketing Success
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Customer Experience
How to build deeper customer relationships to outperform your competition

Why are relationships so important? Of course, every business must strive to earn a customer’s trust, but it’s even more important for professional services businesses, where customers place their confidence in something that is oftentimes intangible and future-focused. In addition, the services themselves can be complex, such as a long-term IT consulting project or investment […]

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