Regardless of how long you’ve been in business, if you want your company to grow, you need to continually add new customers. The best way to do this is through a repeatable, sustainable process that...
Welcome to the Act! Blog
How to Develop a Killer Content Marketing Strategy
Content marketing can help your business reach its goals. However, before starting to create content, it’s important to put in place an effective content marketing plan. In this article, we’ll...
How to identify (and keep!) your most valuable customers
Ok, let’s be honest: Some customers are simply worth more to your business than others. These high-value customers do more than just buy your products and services. They are loyal, repeat customers...
How to build an effective sales strategy
Running a business is much like warfare. You have to be weary of your enemies/competitors, any time you enter the warzone/market. Without a properly laid out war/sales strategy, you will have no...
Revitalize Your Small Business Part 4: Great collaboration tools for small businesses
As we discussed in our Part 3 blog "How to Create More Efficient Marketing Campaigns", one of the best philosophies for small business owners is to work smarter, not harder. The good news is, that’s...
Why You Should Segment Your Email Marketing List
Do you have one big email marketing list, and every recipient receives the same content at the same time? Or is your list divided into groups by age, location, profession/position or other...
Revitalize Your Small Business Part 3: How to Create More Efficient Marketing Campaigns
Creating and running a marketing campaign can feel like an overwhelming task, especially for small business owners who already have a lot on their plate. As we discussed in our Part 2 blog "Six free...
Revitalize Your Small Business Part 2: Six free ways to drive traffic to your website
For many entrepreneurs and small business owners, the topic of content marketing is often the most daunting. As we discussed in our Part 1 blog, there are many great tools and templates to help you...
An Overview of Best Practices for Inbox Placement
One of the critical aspects of an effective email marketing strategy is maximizing email deliverability and inbox placement. Recipient inbox providers and email filtering services track your email...
Revitalize Your Small Business Part 1: Why Every Small Business Needs a Website
For many small businesses and entrepreneurs, simply surviving 2020 was a victory in itself. But looking ahead to 2021, which will hopefully be a more prosperous year for everyone, now may be the...
Prepare for big sales events
In our previous post, we discussed a few ways smaller businesses can easily start selling their goods and services online. But how do you take it to the next level once you’re up and running? For...
Which tools can help you sell your goods and services?
In our previous post, we discussed how to promote your business on social media. Now that your social media accounts are ready to go, how can you manage orders and process payments? There are...