It’s tempting to think that a Big Data strategy is just for big businesses. However, data can provide tremendous value to any company of any size or type, and should be considered an asset that...
Welcome to the Act! Blog
How to build deeper customer relationships to outperform your competition
Professional services span a vast range of businesses, from legal, financial, and business consulting to creative designers and architects. Although all of these business models are completely...
Data-Driven Marketing: 3 Common Mistakes (and How to Avoid Them)
These days, marketing is all about data—and for good reason. Having data to back up strategies, suggestions, and claims gives marketing a seat at the table and leads to more effective campaigns. But...
The importance of making emotional connections with customers
Marketers talk a lot about “making connections” with customers, but what does that really look like in practice? It usually starts with understanding your target market or audience — their...
5 powerful sales techniques that will help you close more deals
Successful sales people don’t just talk prospects into buying; relying solely on their spontaneity and colloquial eloquence. They have a proven methodology of pursuing, nurturing, and converting...
Setting expectations for your email subscribers
Have you ever subscribed to an email campaign through a form that says simply “Sign up for our newsletter?” What did you expect to receive? If you received more email than you expected, or content...
What to do with an old email marketing list
Do you have an old marketing list? Maybe you haven’t been sending email marketing for a while, or maybe you’ve found an old list tucked away somewhere. An old marketing list can be tempting, as the...
How to protect your marketing campaigns from bots and list bombing
Imagine this scenario: an attacker uses an automated program, or bot, to fill out your email marketing subscription form with another person’s email address (or thousands of times with different...
Why you should use email confirmation for subscription marketing
What is email confirmation (AKA “double opt-in”) and why is it considered a best practice of email marketing? The idea is simple: Send one (and only one) email to your subscribers asking them to...
10 marketing tools for your business growth
You may have heard the cliché that business is a contact sport where grit and determination separates the winners from the losers. And it is, but it’s also a thinking man’s game. The strategies and...
Building Brand Awareness through Social Media
There’s a pretty good chance your business has at least one social media page. But are you using social media simply as an online billboard, or is there more you could be doing to stand out and...
The top 5 benefits of integrated CRM & email marketing
CRM and email marketing are two of the most important tools in any business arsenal, and when integrated, they provide numerous benefits to both small and large businesses. However, many companies...