Marketing automation is not just a buzz-word anymore; if you don't know what it really is and what it can really do, you are missing out. By using marketing automation tools, you can create smart and automated workflows to enhance productivity and deliver better prospect and customer experience.
Everyone's talking about the cloud as the place for storing data and running applications. Recently the direction of travel has certainly been in its favor, but is it the right choice when it comes to customer relationship management software? Some are staunch cloud advocates, while others will take some persuading that on-premise solutions aren't still the best option. But what's the reality?