Act! Blog

Insights, trends and tips for your growing business.


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What is a Facebook pixel and how do you create it?

A Facebook pixel generates data, helps boost ad results and so much more. Here’s what you need to know about it and how to create your own Facebook pixel.

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How The Right CRM Tool Can Help Marketers Working From Home

Marketers let sales teams take care of the CRM. But sharing the same tool for marketing and sales can reap many benefits, especially for remote workers.

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What is retargeting and how does it work?

Retargeting increases website conversions, lead generation, and sales. Learn what it is and how to start using this marketing strategy.

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Featured Articles

Cloud-Based CRM: A Must-Have for Your Work-From-Home Business

Your business has a work from home policy. Which tools can ensure productivity? And can you save costs with the right cloud-based CRM? All the answers here.

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A 7 Step Sales Process

How do you find new leads? When do you submit your proposal? Which information do you need to record in your sales software? Our industry expert shares her tips and advice to get yourself into the habit of following the same steps every time you engage with a new prospect and successfully close deals.

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The 9 Best Customer Satisfaction Survey Questions

Collect valuable feedback from your customers with these 9 customer satisfaction survey questions. It’s time to improve your customer satisfaction levels with Act!.

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A Simple Guide to Improving Your Customer Experience Management

Understand the customer journey to learn how to boost your customers’ perception of you. This guide explains customer experience management and how to get it right.

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What is marketing automation and why do you need it?

Marketing automation is not just a buzz-word anymore; if you don't know what it really is and what it can really do, you are missing out. By using marketing automation tools, you can create smart and automated workflows to enhance productivity and deliver better prospect and customer experience.

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CRM: On-premise or Cloud?

Everyone's talking about the cloud as the place for storing data and running applications. Recently the direction of travel has certainly been in its favor, but is it the right choice when it comes to customer relationship management software? Some are staunch cloud advocates, while others will take some persuading that on-premise solutions aren't still the best option. But what's the reality?

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