JavaScript is required for our website to function.

Please disable any browser extensions that block JavaScript from loading.

Welcome to the Act! Blog!

Learn how to establish, build, and nurture customer relationships with our latest sales, marketing, and customer success trends and insights

Search:

  • Top Microsoft Dynamics Alternatives for SMBs: Features, Pricing, and Use Cases

    Act! is a strong Microsoft Dynamics alternative for small and midsize businesses that need CRM, marketing, contact management, sales pipeline tracking, follow-up reminders, onboarding support, and customer history in one platform. Microsoft Dynamics is often better suited to organisations that need deep Microsoft ecosystem integration and advanced enterprise workflows. Salesforce is useful for teams that […]

    Read more

  • Best GoldMine CRM Alternatives for SMBs: Features, Pricing, and Use Cases

    Act! stands out as a leading GoldMine CRM alternative for small and midsize businesses that want contact management, opportunity tracking, follow-up reminders, marketing automation, onboarding support, and customer history in one relationship management platform.  Salesforce is better suited for larger teams that need deep customisation. Zoho CRM is useful for budget-conscious teams that want a broad feature set. HubSpot […]

    Read more

  • Work Smarter Anywhere with the Latest Act! Mobile Enhancements

    Staying productive on the go should feel just as seamless as working from your desk.  With the latest Act! Mobile enhancements, we’re continuing to improve how you access, manage, and act on your data from anywhere. From a fully optimised tablet experience to faster navigation, smarter search, and expanded file management, these updates are designed […]

    Read more

  • A woman looking at a piece of paper with a rocket ship whizzingby and an illustration of a man multitasking at a desk - all depicting accelerated productivity

    Accelerate Productivity with Act! Advantage

    Act! has always helped you stay organised by keeping customer information, activities, and history in one reliable place. Act! Advantage builds on that strength by extending productivity into the everyday workflows that support your customer relationships.  By bringing financial visibility, customer self-service, and project tracking directly into Act!, Act! Advantage helps you work more efficiently and stay focused on what matters most: […]

    Read more

  • Photo of people looking at a piece of paper and laptop with stylized rockets and megaphones floating around them

    Accelerate Marketing with Act! Advantage

    Act! has always helped you manage customer relationships by keeping important information, history, and interactions in one place. With Act! Advantage, that same trusted foundation now helps you actively grow those relationships.  Act! Advantage extends CRM beyond contact management and puts Act! at the centre of your marketing efforts. Website activity, email engagement, and customer feedback […]

    Read more

  • an illustration of a woman sitting in front of a downward trending graph

    Why SMBs Are Losing Revenue After the Sale, How Better Follow-Up Fixes It

    The contract is signed. Work begins. Everyone is busy. You’ve got the much-needed new business client on board.   But it’s all downhill after that.  No scheduled check-in. No onboarding recap. No milestone follow-up.  The result?  Six months later, your client feels disconnected from the brand and inevitably begins weighing their options. Uncertainty lingers over whether they’ll consider renewing their contract.   The issue here […]

    Read more

  • Illustration of two people standing in front of a big graph with the declining metrics

    When sales walks away: The hidden cost of poor client handoffs

    Your sales team closes the deal after weeks of calls, proposals, pricing discussions, and follow-ups. The client feels excited and ready to begin.  Then the file moves to delivery.  Your project manager opens the CRM, reviews the proposal, and asks: “What exactly did we promise?”   The contract shows the price. The proposal lists the services. […]

    Read more

  • image of a man talking while wearing headsets and pointing his finger with rockets soaring around him depicting successful sales

    Accelerate Sales with Act! Advantage

    For years, Act! has helped you manage the details that matter most in your customer relationships. Contact information, notes, emails, activities, and history have always lived in one reliable place.  With Act! Advantage, that foundation goes further.  Act! Advantage expands CRM beyond contact management and puts Act! at the centre of your entire front office. Sales processes, customer data, and engagement tools […]

    Read more

  • How to Close a Sale: 5 Powerful Closing Techniques

      For every salesperson, closing a deal is the ultimate goal, and for obvious reasons. Not only do sales generate revenue and increase market share, there’s also the satisfaction that comes from solving problems and building great customer relationships.   Although the importance of closing deals hasn’t changed much, how we close sales has evolved a […]

    Read more

  • an illustration of a woman sitting on a floor looking at a large screen with an email message

    Email Deliverability & Inbox Placement: Best Practices for UK Senders

    Every day, hundreds of billions of emails are sent, and nearly half of them are spam. Inbox providers like Gmail, Outlook, and Yahoo work hard to block unwanted messages, while making sure legitimate ones reach the inbox. For marketers, the challenge is clear: your emails must stand out as both wanted and expected, while also meeting strict technical and compliance standards.  […]

    Read more

  • an illustration of a woman yelling into a bull horn with a graph behind her showing trends

    From AI to Social Commerce: 7 Must-Know Marketing Trends

    BlackBerry, Nokia, Kodak, Toys “R” Us—what do these companies have in common?   They were once industry leaders but couldn’t keep up with the competition. Ultimately, they failed to innovate fast enough as market dynamics and consumer preferences evolved.  How do you ensure your business doesn’t meet the same fate? By staying on top of the […]

    Read more

  • An illustration with a circle and v27 in the middle depicting version 27

    Work Smarter, Not Harder with Act! Premium Desktop v27

    Introducing Act! Premium Desktop v27:  Your CRM, Supercharged  In today’s fast-paced business environment, managing customer relationships efficiently is more than a necessity, it’s a competitive advantage. That’s why we’re excited to introduce Act! Premium Desktop v27, a powerful new release designed to help CRM users work smarter, not harder.  Whether you’re a seasoned administrator, a sales leader, or a CRM power user, v27 delivers meaningful enhancements that streamline […]

    Read more