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Welcome to the Act! Blog!

Learn how to establish, build, and nurture customer relationships with our latest sales, marketing, and customer success trends and insights

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  • An illustration with a circle and v27 in the middle depicting version 27

    Work Smarter, Not Harder with Act! Premium Desktop v27

    Introducing Act! Premium Desktop v27:  Your CRM, Supercharged  In today’s fast-paced business environment, managing customer relationships efficiently is more than a necessity, it’s a competitive advantage. That’s why we’re excited to introduce Act! Premium Desktop v27, a powerful new release designed to help CRM users work smarter, not harder.  Whether you’re a seasoned administrator, a sales leader, or a CRM power user, v27 delivers meaningful enhancements that streamline […]

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  • 5 examples of simple customer retention strategies

    For your business to grow and thrive you need to retain existing customers while continuing to acquire new ones. While the acquisition is what many businesses focus on, retention is critical to ensure you aren’t losing customers faster than you’re adding new ones to your customer base. It costs up to seven times more to […]

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    Six Practical Tips to Improve Team Communication

    In studies that explore high-performing teams, there is one metric that shows up again and again as a predictor of success: communication. This suggests that teams that interact with each other effectively are more likely to function well. Ultimately, how well your team performs will affect the success of your business. In this article, we’ll […]

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  • illustration of person reviewing a crm checklist to see how it helps small businesses

    CRM Myths Busted: Why Small Businesses Gain Big Benefits Too

    “We’re just a small business with a tiny customer base, why should we pay for a customer relationship management (CRM) system when spreadsheets do the job just right? CRMs are just for enterprises.” It’s easy to get stuck with this misconception. As a small business, investing in software solutions often gets neglected, considering their cost […]

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  • An illustration of someone thinking about how Act! Advantage replaces numerous costly systems

    How Many Systems Are You Paying For?

    As your small business grows, so does the number of systems or tools that you use. A separate platform for email, another for CRM, a plugin for lead capture, a scheduling platform, and tools for surveys and project tracking. Individually, these platforms solve specific challenges. Combined, they often create complexities, cost overruns, inefficiency, and data […]

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  • illustration of woman standing in front of several floating Act! Advantage screenshots

    Introducing Act! Advantage: CRM & So Much More

    Act! Advantage, more than just CRM In a business landscape that never slows down, small and midsize teams constantly search for ways to do more with less time, fewer tools, and fewer workarounds. That’s where Act! Advantage comes in: an all-in-one cloud solution that brings your CRM, marketing, and business tools together to maximise productivity […]

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  • illustration of a mobile phone with app icons floating around it

    What’s New in Act! Mobile: Smarter Features for On-the-Go CRM

    Being mobile-ready isn’t just convenient—it’s a revenue driver. Sales reps who use mobile CRM are three times more likely to meet their sales targets, while 78% of buyers say they purchase from the company that responds first. Teams also report a 74% improvement in customer satisfaction, alongside better data accuracy and stronger CRM adoption across […]

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  • Illustration of two people behind a desk looking at a chart on the wall that says CRM

    How a full front-office solution increases team collaboration for SMBs

    It’s 2025, and if you’re a business owner, you likely already use a customer relationship management (CRM) platform. Case in point—71 percent of small businesses used a CRM platform in 2024. And 81 percent of organisations intended to increase their CRM budget in the next year. These numbers aren’t surprising, considering that CRM systems offer […]

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  • an illustration of a woman standing behind an inclining bar graph

    How to scale a business: Strategies for growing your SMB effectively

    Jawbone, Sprig, WeWork—what do these businesses have in common? Each company reached impressive heights of success before crashing down and becoming a cautionary tale for new startups. Aggressive growth, exacerbated operating costs, and intense competition—these are just a few factors responsible for the downfall of these companies. However, that doesn’t mean small business owners should […]

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  • An illustration of a woman looking at a phone in her hand while leaning against a large phone screen with a graph on it.

    What Is A Mobile CRM App (And How To Choose The Best One)

    Meet Jake, a sales rep on his way to meet a potential client. Before walking in, he pulls out his phone and opens his mobile CRM app to review the client’s purchase history, past interactions, and any unresolved issues—all in real-time.  With the latest insights, Jake personalises his pitch and moves the deal forward. Without […]

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  • an illustration of two people shaking hands

    Mastering the Art of Sales Negotiation for SMBs

    Imagine you take your kid to an amusement park. They want to get on the roller coaster, but you think it might be overwhelming for a 10-year-old. You suggest the carousel, but your child says it’s no longer fun. After some light-hearted debate, both of you reach a common ground and settle on the Ferris […]

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  • an illustration of person holding a magnifyng glass up to a large wall graph to review the data

    The Power of Data-Driven Sales Strategies for SMBs

    Did you know sales strategies based on behaviour insights and real-time performance data achieve a 20 percent higher sales productivity?  By going beyond basic customer data, the top sales teams create systems that capture every interaction, analyze customer behaviour, and predict which leads are most likely to convert, making every sales dollar count. Imagine if […]

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