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Read more about the article What is drip marketing and when should you use it?

What is drip marketing and when should you use it?

  • Post category:Marketing Success/Small Business Success

The term ‘drip marketing’ refers to a communication strategy based on sending a series of pre-designed, automated messages to customers and prospects at specific intervals. Due to cost effectiveness and efficiency,…

Continue ReadingWhat is drip marketing and when should you use it?
Read more about the article What is A/B testing and how can it increase engagement for your business?

What is A/B testing and how can it increase engagement for your business?

  • Post category:Marketing Success/Small Business Success

A/B testing, or as it is sometimes referred to, split testing or bucket testing, is a marketing method that involves implementing a piece of content twice, one as a ‘control’…

Continue ReadingWhat is A/B testing and how can it increase engagement for your business?
Read more about the article International Women’s Day 2021: Supporting women-owned businesses through the pandemic

International Women’s Day 2021: Supporting women-owned businesses through the pandemic

  • Post category:Small Business Success

International Women’s Day was first launched in the early 20th century when women collectively organized against inequality by agitating for better working conditions and voting rights. Since that historic moment…

Continue ReadingInternational Women’s Day 2021: Supporting women-owned businesses through the pandemic
Read more about the article Revitalize Your Small Business Part 4: Great collaboration tools for small businesses

Revitalize Your Small Business Part 4: Great collaboration tools for small businesses

  • Post category:Small Business Success

As we discussed in our Part 3 blog "How to Create More Efficient Marketing Campaigns", one of the best philosophies for small business owners is to work smarter, not harder.…

Continue ReadingRevitalize Your Small Business Part 4: Great collaboration tools for small businesses
Read more about the article Revitalize Your Small Business Part 3: How to Create More Efficient Marketing Campaigns

Revitalize Your Small Business Part 3: How to Create More Efficient Marketing Campaigns

  • Post category:Marketing Success/Small Business Success

Creating and running a marketing campaign can feel like an overwhelming task, especially for small business owners who already have a lot on their plate. As we discussed in our…

Continue ReadingRevitalize Your Small Business Part 3: How to Create More Efficient Marketing Campaigns
Read more about the article Revitalize Your Small Business Part 1: Why Every Small Business Needs a Website

Revitalize Your Small Business Part 1: Why Every Small Business Needs a Website

  • Post category:Marketing Success/Small Business Success

For many small businesses and entrepreneurs, simply surviving 2020 was a victory in itself. But looking ahead to 2021, which will hopefully be a more prosperous year for everyone, now…

Continue ReadingRevitalize Your Small Business Part 1: Why Every Small Business Needs a Website
Read more about the article Revitalize Your Small Business Part 2: Six free ways to drive traffic to your website

Revitalize Your Small Business Part 2: Six free ways to drive traffic to your website

  • Post category:Marketing Success/Small Business Success

For many entrepreneurs and small business owners, the topic of content marketing is often the most daunting. As we discussed in our Part 1 blog, there are many great tools…

Continue ReadingRevitalize Your Small Business Part 2: Six free ways to drive traffic to your website
Read more about the article Prepare for big sales events

Prepare for big sales events

  • Post category:Small Business Success

In a previous post, we discussed a few ways smaller businesses can easily start selling their goods and services online. But how do you take it to the next level once…

Continue ReadingPrepare for big sales events
Read more about the article How to promote your business on social media

How to promote your business on social media

  • Post category:Marketing Success/Small Business Success

Our last post discussed how to create a Facebook page; now we’ll cover how to actually promote your business on social media.  Once your social media accounts on Facebook, Instagram,…

Continue ReadingHow to promote your business on social media
Read more about the article Pros and cons of starting a Facebook page

Pros and cons of starting a Facebook page

  • Post category:Marketing Success/Small Business Success

In our last post, we discussed how to create and manage a newsletter. In this blog, we’ll focus on the next step — the pros and cons of starting a…

Continue ReadingPros and cons of starting a Facebook page
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