How to Create High Performing Facebook Lead Generation Ads
Leads. We want them and we want them now. In fact, we want them so bad we’re ready to spend days creating the best pieces of content, amazing lead magnets,…
What is drip marketing and when should you use it?
The term ‘drip marketing’ refers to a communication strategy based on sending a series of pre-designed, automated messages to customers and prospects at specific intervals. Due to cost effectiveness and efficiency,…
What is A/B testing and how can it increase engagement for your business?
A/B testing, or as it is sometimes referred to, split testing or bucket testing, is a marketing method that involves implementing a piece of content twice, one as a ‘control’…
International Women’s Day 2021: Supporting women-owned businesses through the pandemic
International Women’s Day was first launched in the early 20th century when women collectively organized against inequality by agitating for better working conditions and voting rights. Since that historic moment…
Revitalize Your Small Business Part 4: Great collaboration tools for small businesses
As we discussed in our Part 3 blog "How to Create More Efficient Marketing Campaigns", one of the best philosophies for small business owners is to work smarter, not harder.…
Revitalize Your Small Business Part 3: How to Create More Efficient Marketing Campaigns
Creating and running a marketing campaign can feel like an overwhelming task, especially for small business owners who already have a lot on their plate. As we discussed in our…
Revitalize Your Small Business Part 1: Why Every Small Business Needs a Website
For many small businesses and entrepreneurs, simply surviving 2020 was a victory in itself. But looking ahead to 2021, which will hopefully be a more prosperous year for everyone, now…
Revitalize Your Small Business Part 2: Six free ways to drive traffic to your website
For many entrepreneurs and small business owners, the topic of content marketing is often the most daunting. As we discussed in our Part 1 blog, there are many great tools…
Prepare for big sales events
In a previous post, we discussed a few ways smaller businesses can easily start selling their goods and services online. But how do you take it to the next level once…
How to promote your business on social media
Our last post discussed how to create a Facebook page; now we’ll cover how to actually promote your business on social media. Once your social media accounts on Facebook, Instagram,…
Pros and cons of starting a Facebook page
In our last post, we discussed how to create and manage a newsletter. In this blog, we’ll focus on the next step — the pros and cons of starting a…
How to create and manage a newsletter
In our previous post we discussed how to organize all of your contacts. Once your email list is organized, a newsletter is a great way to stay in touch with…
Six Easy Ways to Boost Your Small Business in 2021
Let’s be honest — few entrepreneurs and business owners start a company simply because they had a love for marketing. While some excel at marketing strategy and execution, for others…
10 Techniques to Build Customer Loyalty
You’re wondering how to get customers to buy from you on a regular basis but you’re not sure how to get started? In this article, we’ve compiled the 10 best…
Email marketing permission is not what you think
The #1 factor for inbox placement Inbox placement is instrumental to email marketing effectiveness, so it makes sense to manage the influencing factors. Inbox placement is largely determined by your…