The world of real estate is arguably one of the most competitive industries. With such a high earning potential, it’s no secret why this field is so competitive and cutthroat. Successful real estate agents have many things in common, but there are two traits that stand out more than the others. The first being a need — a desire — to succeed and be the top in their field. A good real estate agent sees the industry with no ceiling and no cap on the potential profits that are waiting to be earned.
The second trait being that all successful agents are masters at client communication, and that’s what we here at Act! are experts at. Communicating with clients goes much further than simply bombarding potential buyers and sellers with messages and emails. Successful agents (and brokers!) understand the importance of effectively communicating with clients before, during, and after the sale.
Keeping Track of Clients
A client database is one of the most important resources a real estate agent has. A proper database will help agents multitask and properly track clients through all stages of the buying and/or selling process. Now, we don’t mean just a list with your clients’ names, email addresses, and phone numbers. As an agent, your client database should have much more detailed information. This will help you give your clients a personalized buying or selling experience which will further build trust and rapport, leading to a much higher closing rate.
It sounds like a lot of time would be spent trying to create and maintain a database of clients, but there are tools out there to help make this easier so you can focus more on the world of real estate, and less on tasks mentioned above. The absolute best and most efficient way of maintaining a proper client database is by utilizing industry-specific CRM software, or Customer Relationship Management software.
Automate the Boring Stuff
As an agent your personality type likely says that you want to be in control and own every step of the process. But, let’s be honest, you probably didn’t get into the wide world of real estate to sit behind a computer and send out ‘happy birthday’ emails to past clients, or to reach out and ask clients to go leave you a good review on Google. A good piece of CRM software will also come with tools needed to help you automate daily, seemingly menial (yet highly necessary) tasks — as well as tasks you likely haven’t even thought of tackling before.
A great example would be creating a campaign that sends out a survey to your clients asking how you did. When a client rates you 5 out of 5 stars, they are automatically sent an email asking them to leave you a Google review (or a review on any platform(s) you wish). If you are given less than 5 stars, the client will be able to leave you some feedback so you can know where your sales process may need improvement for future clients.
Imagine how great it would be to have these tasks going on in the background automatically while you’re out showing homes and closing sales, just like you signed up to do.
You Can’t Manage What You Don’t Measure
In addition to properly communicating with clients, it is also great to keep track of where these clients came from, and how much you spent in advertising trying to acquire them. Imagine having software to not only help you manage your clients, but software that also gives you easy-to-understand reports that are specific to you and your clients. Your time as an agent is valuable — time is money — and it is imperative that you know the most effective way to your time and resources.
Act! CRM + Marketing Automation
Act! has been in the world of Customer Relations Management for 30+ years. The software and tools available for industry-specific needs will ensure that you are properly, and effectively, communicating with clients throughout all aspects of the sales process. Additionally, you will be able to get a firm grasp on your marketing campaigns. Hawaii is one of the most competitive American real estate markets, Act! CRM + Marketing Automation software was able to help our client Gretchen Osgood go from juggling 5-7 contracts at a time up to handling over 20+ contacts like a pro!