The top 5 benefits of integrated CRM & email marketing
CRM and email marketing are two of the most important tools in any business arsenal, and when integrated, they provide numerous benefits to both small and large businesses. However, many…
Managing hybrid workspaces: 5 things every business should know
Remember when companies used to think remote working was impossible, and team collaboration could only happen in face-to-face meetings? How times have changed. Last year, while the coronavirus pandemic unleashed…
How to Build Customer Loyalty with Marketing Automation
What is customer loyalty and why is it important? Building customer loyalty is one of the biggest challenges for every small business today. How do you get customers to buy…
How small businesses get big benefits from content marketing – Act!
For small businesses, content marketing can seem overly complex or expensive, something that only large brands can afford. However, by drastically lowering the cost barriers to entry, digital content marketing…
SEO Marketing Basics
SEO is a fast-paced and constantly evolving field. It takes a lot more to rank on a major search engine than just churning any old content with a scattering of…
Best free SEO tools to use this year
SEO tools are essential if you want your website to rank in search engines. They allow you to put in place an effective SEO strategy by researching keywords, checking on…
How to Use Google Analytics
If you have a website, you want to know how people interact with it. The most popular way to do this is by using Google Analytics. According to BuiltWith, over…
Cloud-Based CRM: A must-have for your work-from-home business
Maybe you’ve always been a proponent of remote work. Or maybe your small business recently made the switch? Either way, when working from home, you’re in a situation where your…
How to use social media for your small business
There’s a big difference between using social media in any old way and using social media effectively to help drive your business goals. And the stats suggest that most businesses…
Six B2B content marketing best practices you need to start using today
Content marketing is useful for both B2C and B2B businesses. However, there are differences in the way B2B and B2C companies should implement content marketing strategies. This is because the basic needs…
How to Create High Performing Facebook Lead Generation Ads
Leads. We want them and we want them now. In fact, we want them so bad we’re ready to spend days creating the best pieces of content, amazing lead magnets,…
What is drip marketing and when should you use it?
The term ‘drip marketing’ refers to a communication strategy based on sending a series of pre-designed, automated messages to customers and prospects at specific intervals. Due to cost effectiveness and efficiency,…
What is A/B testing and how can it increase engagement for your business?
A/B testing, or as it is sometimes referred to, split testing or bucket testing, is a marketing method that involves implementing a piece of content twice, one as a ‘control’…
International Women’s Day 2021: Supporting women-owned businesses through the pandemic
International Women’s Day was first launched in the early 20th century when women collectively organized against inequality by agitating for better working conditions and voting rights. Since that historic moment…
Revitalize Your Small Business Part 4: Great collaboration tools for small businesses
As we discussed in our Part 3 blog "How to Create More Efficient Marketing Campaigns", one of the best philosophies for small business owners is to work smarter, not harder.…