3 Ways Marketing Automation Improves Customer Experience
Did you know that the estimated number of small businesses in the US is 31.7 million? Additionally, they make up 99.9% of all the firms in the US. Considering how…
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How to Create a Customer Journey Map
We have covered the powerful process of customer journey mapping in a series of articles which include details on what a customer journey map is, some different types of customer journey…
Should you use chatbots for your small business?
Chatbots have been around in various forms since 1966. Only recently have companies learned to use them for numerous business purposes such as Customer Support, Sales, payment collection and…
How to build deeper customer relationships to outperform your competition
Professional services span a vast range of businesses, from legal, financial, and business consulting to creative designers and architects. Although all of these business models are completely different, they have…
How to Build Customer Loyalty with Marketing Automation
What is customer loyalty and why is it important? Building customer loyalty is one of the biggest challenges for every small business today. How do you get customers to buy…
Ready to celebrate Get to Know Your Customers Day?
As you may know, April 15 is “Get to Know Your Customers Day,” and this national day is the perfect time for business owners to reconnect with their customer base…
It’s 2021: How are you reconnecting with customers?
The 2020 pandemic affected everyone in some capacity, in every part of the world and now businesses are focusing on ways to reconnect with their customers.. During 2020, businesses of…
How to break up with bad customers: Saying “bye” without burning bridges
No entrepreneur or small business owner starts a company with the intention of turning away customers. If anything, small businesses are more likely to take on any and all customers,…
How to identify (and keep!) your most valuable customers
Ok, let’s be honest: Some customers are simply worth more to your business than others. These high-value customers do more than just buy your products and services. They are loyal,…
10 Techniques to Build Customer Loyalty
You’re wondering how to get customers to buy from you on a regular basis but you’re not sure how to get started? In this article, we’ve compiled the 10 best…
4 Effective Customer Journey Map Examples
As part of a series of articles we have written on customer journey mapping, we are introducing some techniques designed to help readers to create customer journey maps for their…
5 tips on how to re-engage your customers for better retention
Customer retention is as important for a business as customer satisfaction, if not more. To put things in perspective, research conducted by folks over at Harvard Business School revealed that when…
5 examples of simple customer retention strategies
For your business to grow and thrive you need to retain existing customers while continuing to acquire new ones. While the acquisition is what many businesses focus on, retention is…
Tips for improving your customer service
The needs of the modern customer aren’t satiated by merely the provision of a high-quality product or service, they also want to be treated with the utmost respect, care and…
Short Term Customer Service vs Long Term Customer Experience
Customer service is an almost universal aspect of modern business. Between the apps, web portals, online services and a simple desire to be available to clients, most companies have gone…