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Read more about the article 3 Ways Marketing Automation Improves Customer Experience

3 Ways Marketing Automation Improves Customer Experience

  • Post category:Customer Experience

Did you know that the estimated number of small businesses in the US is 31.7 million? Additionally, they make up 99.9% of all the firms in the US.  Considering how…

Continue Reading3 Ways Marketing Automation Improves Customer Experience
Read more about the article How to Create a Customer Journey Map
Business women work with calculator and laptop,pen and notebook on the wooden table

How to Create a Customer Journey Map

  • Post category:Customer Experience

We have covered the powerful process of customer journey mapping in a series of articles which include details on what a customer journey map is, some different types of customer journey…

Continue ReadingHow to Create a Customer Journey Map
Read more about the article Should you use chatbots for your small business?

Should you use chatbots for your small business?

  • Post category:Customer Experience

  Chatbots have been around in various forms since 1966. Only recently have companies learned to use them for numerous business purposes such as Customer Support, Sales, payment collection and…

Continue ReadingShould you use chatbots for your small business?
Read more about the article How to build deeper customer relationships to outperform your competition

How to build deeper customer relationships to outperform your competition

  • Post category:Customer Experience/Marketing Success

Professional services span a vast range of businesses, from legal, financial, and business consulting to creative designers and architects. Although all of these business models are completely different, they have…

Continue ReadingHow to build deeper customer relationships to outperform your competition
Read more about the article How to Build Customer Loyalty with Marketing Automation

How to Build Customer Loyalty with Marketing Automation

  • Post category:Customer Experience/Small Business Success

What is customer loyalty and why is it important? Building customer loyalty is one of the biggest challenges for every small business today. How do you get customers to buy…

Continue ReadingHow to Build Customer Loyalty with Marketing Automation
Read more about the article Ready to celebrate Get to Know Your Customers Day?

Ready to celebrate Get to Know Your Customers Day?

  • Post category:Customer Experience/Marketing Success

As you may know, April 15 is “Get to Know Your Customers Day,” and this national day is the perfect time for business owners to reconnect with their customer base…

Continue ReadingReady to celebrate Get to Know Your Customers Day?
Read more about the article It’s 2021: How are you reconnecting with customers?

It’s 2021: How are you reconnecting with customers?

  • Post category:Customer Experience

The 2020 pandemic affected everyone in some capacity, in every part of the world and now businesses are focusing on ways to reconnect with their customers.. During 2020, businesses of…

Continue ReadingIt’s 2021: How are you reconnecting with customers?
Read more about the article How to break up with bad customers: Saying “bye” without burning bridges

How to break up with bad customers: Saying “bye” without burning bridges

  • Post category:Customer Experience

No entrepreneur or small business owner starts a company with the intention of turning away customers. If anything, small businesses are more likely to take on any and all customers,…

Continue ReadingHow to break up with bad customers: Saying “bye” without burning bridges
Read more about the article How to identify (and keep!) your most valuable customers

How to identify (and keep!) your most valuable customers

  • Post category:Customer Experience

Ok, let’s be honest: Some customers are simply worth more to your business than others. These high-value customers do more than just buy your products and services. They are loyal,…

Continue ReadingHow to identify (and keep!) your most valuable customers
Read more about the article 10 Techniques to Build Customer Loyalty

10 Techniques to Build Customer Loyalty

  • Post category:Customer Experience/Small Business Success

You’re wondering how to get customers to buy from you on a regular basis but you’re not sure how to get started? In this article, we’ve compiled the 10 best…

Continue Reading10 Techniques to Build Customer Loyalty
Read more about the article 4 Effective Customer Journey Map Examples

4 Effective Customer Journey Map Examples

  • Post category:Customer Experience

As part of a series of articles we have written on customer journey mapping, we are introducing some techniques designed to help readers to create customer journey maps for their…

Continue Reading4 Effective Customer Journey Map Examples
Read more about the article 5 tips on how to re-engage your customers for better retention

5 tips on how to re-engage your customers for better retention

  • Post category:Customer Experience

Customer retention is as important for a business as customer satisfaction, if not more. To put things in perspective, research conducted by folks over at Harvard Business School revealed that when…

Continue Reading5 tips on how to re-engage your customers for better retention
Read more about the article 5 examples of simple customer retention strategies

5 examples of simple customer retention strategies

  • Post category:Customer Experience

For your business to grow and thrive you need to retain existing customers while continuing to acquire new ones. While the acquisition is what many businesses focus on, retention is…

Continue Reading5 examples of simple customer retention strategies
Read more about the article Tips for improving your customer service

Tips for improving your customer service

  • Post category:Customer Experience

The needs of the modern customer aren’t satiated by merely the provision of a high-quality product or service, they also want to be treated with the utmost respect, care and…

Continue ReadingTips for improving your customer service
Read more about the article Short Term Customer Service vs Long Term Customer Experience

Short Term Customer Service vs Long Term Customer Experience

  • Post category:Customer Experience

Customer service is an almost universal aspect of modern business. Between the apps, web portals, online services and a simple desire to be available to clients, most companies have gone…

Continue ReadingShort Term Customer Service vs Long Term Customer Experience
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