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Read more about the article Email Marketing for Financial Advisors: How to Get Started

Email Marketing for Financial Advisors: How to Get Started

  • Post category:Marketing Success

Email marketing is invaluable for helping financial advisors cultivate long-term clients and provide them with lasting, tangible value. But how can you ensure your emails are read and don't disappear…

Continue ReadingEmail Marketing for Financial Advisors: How to Get Started
Read more about the article 4 Important Marketing Automation Trends for 2023

4 Important Marketing Automation Trends for 2023

  • Post category:Marketing Success

It’s well established that marketing automation helps businesses drive growth. In fact, businesses using marketing automation have experienced a 451 percent growth in qualified leads as marketing automation tools increase…

Continue Reading4 Important Marketing Automation Trends for 2023
Read more about the article The 4 Best Uses of Marketing Automation Tools

The 4 Best Uses of Marketing Automation Tools

  • Post category:Marketing Success

Marketing is essential for all companies, but especially so for small businesses to compete with larger, household brands in today’s dynamic landscape. And marketing includes various online channels like email…

Continue ReadingThe 4 Best Uses of Marketing Automation Tools
Read more about the article Hesitant about email marketing?  You’re probably already doing it.

Hesitant about email marketing? You’re probably already doing it.

  • Post category:Marketing Success

Are you hesitant to use email marketing because it feels intimidating? You’re not alone. Many of our customers have expressed the same reservations - that email marketing seems too complex…

Continue ReadingHesitant about email marketing? You’re probably already doing it.
Read more about the article Top Email Marketing Strategies for Real Estate

Top Email Marketing Strategies for Real Estate

  • Post category:Marketing Success

Every real estate professional knows that the current housing market is hotter than ever. In fact, some analysts say the market has already hit growth levels not seen since 2008.…

Continue ReadingTop Email Marketing Strategies for Real Estate
Read more about the article Making the Most of Opt-Outs

Making the Most of Opt-Outs

  • Post category:Marketing Success

Aside from being a legal requirement, the unsubscribe links in your marketing emails are more than just a way to lose subscribers, and you can actually put them to good…

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Read more about the article Email Validation Services vs Traditional List Cleaning

Email Validation Services vs Traditional List Cleaning

  • Post category:Marketing Success

Email address validation services are a popular option for cleaning a marketing list, but how do they work, how are they different from traditional list cleaning methods, and how do…

Continue ReadingEmail Validation Services vs Traditional List Cleaning
Read more about the article What is a spam complaint, exactly?

What is a spam complaint, exactly?

  • Post category:Marketing Success

When you send email to major inbox providers like Gmail, Microsoft, or Yahoo/AOL, your recipients have the option to click the “Spam” or “Junk” button to file a spam complaint…

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Read more about the article Why Hard Bounces Occur and What to Do About Them

Why Hard Bounces Occur and What to Do About Them

  • Post category:Marketing Success

When you send an email that your recipient’s email server can’t deliver, it sends back a failure response called a bounce message that usually includes a code and description of…

Continue ReadingWhy Hard Bounces Occur and What to Do About Them
Read more about the article What is a Spam Trap?

What is a Spam Trap?

  • Post category:Marketing Success/Uncategorized

A spam trap is an email address owned by blacklist operators or reputation tracking networks specifically designed to catch spammers. No legitimate individual or email marketer would have reason to…

Continue ReadingWhat is a Spam Trap?
Read more about the article What’s the difference between email marketing and marketing automation?

What’s the difference between email marketing and marketing automation?

  • Post category:Marketing Success

Email marketing is pretty much limited to email, which can’t give you a broader insight into customer preferences and behavior. Marketing automation, on the other hand, captures and tracks every…

Continue ReadingWhat’s the difference between email marketing and marketing automation?
Read more about the article How to create high converting landing pages

How to create high converting landing pages

  • Post category:Marketing Success

  When we think of digital marketing, we tend to focus on all the ways to increase awareness and drive traffic to our websites. Of course, activities such as search…

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Read more about the article 4 email marketing metrics you should be tracking
Business women work with calculator and laptop,pen and notebook on the wooden table

4 email marketing metrics you should be tracking

  • Post category:Marketing Success

If you’re not sure whether your email marketing campaigns are delivering results, you need to ask yourself two questions. First, do you have clearly articulated goals, and second, are you…

Continue Reading4 email marketing metrics you should be tracking
Read more about the article Top 10 Reasons to Subscribe

Top 10 Reasons to Subscribe

  • Post category:Marketing Success

There has never been a better time to join the Act! family. Here are the top 10 reasons to subscribe. 1. Freedom to tailor your experience. Why conform to a…

Continue ReadingTop 10 Reasons to Subscribe
Read more about the article How to build deeper customer relationships to outperform your competition

How to build deeper customer relationships to outperform your competition

  • Post category:Customer Experience/Marketing Success

Professional services span a vast range of businesses, from legal, financial, and business consulting to creative designers and architects. Although all of these business models are completely different, they have…

Continue ReadingHow to build deeper customer relationships to outperform your competition
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