Making the Most of Opt-Outs
Aside from being a legal requirement, the unsubscribe links in your marketing emails are more than just a way to lose subscribers, and you can actually put them to good…
Email Validation Services vs Traditional List Cleaning
Email address validation services are a popular option for cleaning a marketing list, but how do they work, how are they different from traditional list cleaning methods, and how do…
What is a spam complaint, exactly?
When you send email to major inbox providers like Gmail, Microsoft, or Yahoo/AOL, your recipients have the option to click the “Spam” or “Junk” button to file a spam complaint…
Why Hard Bounces Occur and What to Do About Them
When you send an email that your recipient’s email server can’t deliver, it sends back a failure response called a bounce message that usually includes a code and description of…
What’s the difference between email marketing and marketing automation?
Email marketing is pretty much limited to email, which can’t give you a broader insight into customer preferences and behavior. Marketing automation, on the other hand, captures and tracks every…
How to create high converting landing pages
When we think of digital marketing, we tend to focus on all the ways to increase awareness and drive traffic to our websites. Of course, activities such as search…
Business women work with calculator and laptop,pen and notebook on the wooden table
4 email marketing metrics you should be tracking
If you’re not sure whether your email marketing campaigns are delivering results, you need to ask yourself two questions. First, do you have clearly articulated goals, and second, are you…
Top 10 Reasons to Subscribe
There has never been a better time to join the Act! family. Here are the top 10 reasons to subscribe. 1. Freedom to tailor your experience. Why conform to a…
How to build deeper customer relationships to outperform your competition
Professional services span a vast range of businesses, from legal, financial, and business consulting to creative designers and architects. Although all of these business models are completely different, they have…
The importance of making emotional connections with customers
Marketers talk a lot about “making connections” with customers, but what does that really look like in practice? It usually starts with understanding your target market or audience — their…
- 1
- 2
- 3
- 4
- …
- 8
- Go to the next page