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Email Deliverability & Inbox Placement: Best Practices for UK Senders
Every day, hundreds of billions of emails are sent, and nearly half of them are spam. Inbox providers like Gmail, Outlook, and Yahoo work hard to block unwanted messages, while making sure legitimate ones reach the inbox. For marketers, the challenge is clear:
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A Guide to Email Marketing List Hygiene
The most common email delivery and inbox placement problems stem from sender reputation, which is a measure of your trustworthiness as... -
Avoiding Spam Keywords and Their Origins
Has your marketing email ever been delivered to the junk folder? While sender reputation is the most common and likely cause, spam... -
7 Creative Ways to Build Your Email List
Many businesses find it challenging to build their email lists. The familiar approach is to offer people a free gift... -
Best Practices for Sending Email
Using email sending best practices like obtaining explicit permission and maintaining a clean marketing list will do wonders for your sender reputation, but you’ll... -
Ready to celebrate Get to Know Your Customers Day?
As you may know, the 15th of April is “Get to Know Your Customers Day,” and this national day is... -
4 ways marketing automation can improve your customer retention
Even smart businesses sometimes make the mistake of believing that, once they persuade a prospective customer to buy their products... -
7 Ways to Get More Engagement on Social Media
If you're trying to engage better with your social media followers, you may need to start doing things differently. Almost... -
What is A/B testing and how can it increase engagement for your business?
A/B testing, or as it is sometimes referred to, split testing or bucket testing, is a marketing method which involves... -
5 Ways Marketing Automation Can Help Your Business Boost Revenues and Grow
Imagine this scenario: you want to purchase new tablets for your sales team, so you enter the necessary search terms... -
Email Marketing vs Marketing Automation: Are they the same?
A common misconception among business owners is the variances between email marketing and marketing automation. For example, small business owners... -
What is PPC marketing and how can it benefit your business?
PPC marketing refers to Pay Per Click marketing. This involves setting up targeted ads for which you pay each time... -
What is drip marketing and when should you use it?
The term ‘drip marketing’ refers to a communication strategy based on sending a series of pre-designed, automated messages to customers and...
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