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Learn how to establish, build, and nurture customer relationships with our latest sales, marketing, and customer success trends and insights

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Best SugarCRM Alternatives for Small Businesses: How to Choose the Right CRM
Small Business Success

Best SugarCRM Alternatives for Small Businesses: How to Choose the Right CRM

SugarCRM alternatives are CRM platforms that small and midsize businesses consider when SugarCRM’s complexity, cost, or implementation overhead no longer fits how the team works. This guide covers how to define what your CRM must do, how to compare alternatives

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  • What are retargeting ads and how do they work?
    It would be wonderful if growing your business was as simple as attracting ideal prospects to your website and converting them to buying customers on their first visit. Then, all the marketing strategies you’d need would be things like SEO, content marketing, and social media. But, according to Marketo, approximately 96% of visitors who come to […]

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  • 7 Steps to Creating the Optimal Lead Scoring Strategy
    When your marketing wizardry starts paying off and the leads start pouring in, how do you know which leads to pursue with fervour and which ones to ‘nudge gently’ every now and again? Enter lead scoring. Lead scoring is a grading system that helps you assign numbers to leads, ranking your leads from ‘most likely’ […]

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  • How to create high converting landing pages
    When we think of digital marketing, we tend to focus on all the ways to increase awareness and drive traffic...

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  • How to use social media for your small business
    There’s a big difference between using social media in any old way and using social media effectively to help drive your business goals. And the stats suggest that most businesses aren’t using social media effectively: 88% of businesses are using social media yet 96% of people who are talking about your brand online don’t follow […]

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  • Why Invest in a CRM for Small Businesses
    Establishing intense personal relationships with customers should be a top priority for all small (but budding) businesses. Almost every small enterprise counts on word of mouth and customer referrals as the main lead generating tool and to achieve the pertinent level of customer satisfaction, you have to treat them like they REALLY matter. As the […]

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  • Lead Nurturing: 8 Tips to Create an Effective Lead Nurturing Campaign
    No businesses are exempt from the need to improve sales and marketing activities from time to time. While the abundance...

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    How to Build a Powerful Customer Loyalty Program
    Loyalty programs can be powerful tools to keep customers coming back to your business and reduce your customer churn rate. This can increase overall sales. In fact, an Adobe report found businesses in the U.S. and Europe must bring in five to seven new customers to equal the revenue of one repeat customer. If you are looking to […]

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  • Three sales funnel templates to help you convert like crazy
      A good sales funnel gives your sales team a steady stream of prospects and provides them with everything they need to turn these people into customers. A sales funnel typically has three stages: Awareness and discovery: This is when a prospect becomes aware of their problem and begins to research it. During this stage, they take […]

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  • The 9 Best Customer Satisfaction Survey Questions
    Customer satisfaction is essential to the success of a business. Without satisfied customers, you’ll constantly be having to chase down new customers, which could be an even harder task with all those negative comments flying around from dissatisfied customers. But how do you know whether or not a customer is satisfied with your service? You […]

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    What Is an Elevator Pitch and How Do You Write One?
    Imagine you are in an elevator beside a potential client. Now imagine that you have until the elevator reaches the top floor to convince them of something. With such a short timeframe, each word must be chosen carefully to have the biggest impact. Now, obviously, this literal scenario is unlikely to ever happen. But it […]

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  • What Is Inside Sales and How Do You Succeed at It?
    You could be forgiven for mistaking the term “inside sales” for an exclusive sales club for exchanging contraband. In reality, however, “inside sales” refers to an emerging sales method which can be more efficient, more sustainable and even more profitable than traditional sales methods. What is Inside Sales? Inside sales is simply the act of […]

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  • How to Write a Sales Script That Works
    When people think of the word script, they think of actors reading lines. However, that’s not really what a sales script is. Rather, it’s a way for sales reps to prepare for a sales call and the issues that may arise. It’s kind of like how an interview host knows what subjects they will discuss […]

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