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Learn how to establish, build, and nurture customer relationships with our latest sales, marketing, and customer success trends and insights

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Best CRM with Email Marketing for Small Businesses: A Practical Guide
Small Business Success

Best CRM with Email Marketing for Small Businesses: A Practical Guide

A CRM with email marketing helps small businesses keep contact history, deal notes, and follow-up campaigns connected in one place without the complexity of enterprise tools. The challenge isn’t finding a platform with the longest feature list. It’s choosing one that your team will actually use

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    The importance of making emotional connections with customers
    Psychologists have studied the role our emotional brain plays in decision-making for years, and marketers have looked closely at these findings to better understand how and why consumers decide to purchase. In a nutshell, they’ve found that emotions play a much larger role in our purchasing decisions than facts, figures, and features. Even when purchasing […]

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  • Setting expectations for your email subscribers
    Have you ever subscribed to an email campaign through a form that says simply “Sign up for our newsletter?” What did you expect to receive? If you received more email than you expected, or content that you weren’t interested in, you likely quickly unsubscribed or hit the spam button. After an experience like that, would […]

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  • What to do with an old email marketing list
    Old lists are inherently risky to your sender reputation as the addresses are more likely to hard bounce, generate spam complaints, or at worst, have been converted into spam traps. Old lists also carry much less potential for conversion than a list composed of recently acquired and interested subscribers. The risk-reward balance for old lists […]

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  • The CRM idea includes an accounting system, clients, assistance, and deals. Customer Relationship Management. organization of client job data.

    How to protect your marketing campaigns from bots and list bombing
    So an attacker has ruined someone’s inbox for a few weeks (or more likely, forever) – what’s the point? List bombing is at minimum an effective distraction and usually part of something bigger: the real goal is to hamper an individual’s ability to deal with another crisis, such as a government official or an IT […]

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  • Why you should use email confirmation for subscription marketing
    What is email confirmation (AKA “double opt-in”) and why is it considered a best practice of email marketing? The idea is simple: Send one (and only one) email to your subscribers asking them to confirm their intent to receive your marketing email by clicking a confirmation link: Recipients that click to confirm can be sent […]

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  • Building Brand Awareness through Social Media
    There’s a pretty good chance your business has at least one social media page. But are you using social media simply as an online billboard, or is there more you could be doing to stand out and engage your audience and build brand awareness? Nearly two-thirds (71%) of SMBs use social media to market themselves, […]

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  • The top 5 benefits of integrated CRM & email marketing
    CRM and email marketing are two of the most important tools in any business arsenal, and when integrated, they provide numerous benefits to both small and large businesses. However, many companies are still using multiple, separate tools to manage their sales and marketing efforts. This leads to a disconnect between the two functions and causes […]

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  • Managing hybrid workspaces: 5 things every business should know
    Remember when companies used to think remote working was impossible, and team collaboration could only happen in face-to-face meetings? How times have changed. Last year, while the coronavirus pandemic unleashed a wave of unprecedented challenges, especially for small businesses, it also forced companies to adapt in ways they never thought possible. Thanks to ubiquitous connectivity, […]

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  • Mastering SEO basics: DIY checklist for small businesses
    Did you know that less than one-third of small businesses have an SEO strategy? This is partly because SEO can take time to deliver results, and it requires consistent effort (and a little know-how) to ensure success. Instead, many small business owners prefer to focus their time on more immediate revenue-generating activities, like sales promotions […]

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  • How to Build Customer Loyalty with Marketing Automation
    What is customer loyalty and why is it important? Building customer loyalty is one of the biggest challenges for every small business today. How do you get customers to buy from you on a regular basis? How do you get them to recommend your business to other customers? And why is it so important, anyway? […]

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  • Five easy local marketing ideas you can do now
    Although the pandemic is still very much a reality around the world, hopeful signs are starting to emerge. As vaccine distribution increases, many countries are easing public restrictions and allowing more businesses and organisations to reopen. In fact, one report found that as of April 2021, nearly 57% of small businesses in the US have […]

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  • Small businesses get big benefits from content marketing
    For small businesses, content marketing can seem overly complex or expensive, something that only large brands can afford. However, by drastically lowering the cost barriers to entry, digital content marketing has leveled the playing field for companies of all sizes. Today, even entrepreneurs and mom-and-pop shops can design a well-crafted content marketing approach to attract […]

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