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Learn how to establish, build, and nurture customer relationships with our latest sales, marketing, and customer success trends and insights

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Best CRM with Email Marketing for Small Businesses: A Practical Guide
Small Business Success

Best CRM with Email Marketing for Small Businesses: A Practical Guide

A CRM with email marketing helps small businesses keep contact history, deal notes, and follow-up campaigns connected in one place without the complexity of enterprise tools. The challenge isn’t finding a platform with the longest feature list. It’s choosing one that your team will actually use

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  • Prepare for big sales events
    In our previous post, we discussed a few ways smaller businesses can easily start selling their goods and services online. But how do you take it to the next level once you’re up and running? For many small businesses and entrepreneurs, big sales events such as Black Friday/Cyber Monday (BFCM) offer a big opportunity to […]

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  • Which tools can help you sell your goods and services?
    In our previous post, we discussed how to promote your business on social media.  Now that your social media accounts are ready to go, how can you manage orders and process payments? There are many eCommerce tools to choose from. Shopify can be a great choice because unlike Etsy or Amazon, you have complete control […]

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  • How to promote your business on social media
    Our last post discussed how to create a Facebook page; now we’ll cover how to actually promote your business on social media.  Once your social media accounts on Facebook, Instagram, Twitter, and others have been created, how do you make the most of them?  First, make sure you’ve taken care of the basics. This includes […]

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  • Pros and cons of starting a Facebook page
    In our last post, we discussed how to create and manage a newsletter. In this blog, we’ll focus on the next step — the pros and cons of starting a Facebook page. Facebook is one of the easiest ways to get an online presence up and running fast. It offers a number of free tools […]

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  • 10 Techniques to Build Customer Loyalty
    You’re wondering how to get customers to buy from you on a regular basis but you’re not sure how to get started? In this article, we’ve compiled the 10 best techniques to keep customers coming back to your business and reduce your churn rate. Technique #1: Deliver an excellent experience from the get-go. Like a […]

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  • How to Create a Newsletter People Love
    The good news is there are plenty of strategies that can help. Here is our in-depth guide on how to create a newsletter people love to read. What is an email newsletter and what is it used for? Email newsletters are a type of email marketing that helps businesses keep recipients up to date on […]

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  • The Ten Best Software Tools for Small Businesses
    There’s no question that the past few years have been exceptionally tough for small and medium businesses (SMBs) who have dealt with numerous challenges including nationwide lockdowns, supply chain disruptions, labour shortages, and now the threat of a worldwide economic downturn. Software technology and automation have undoubtedly enabled many small companies to adapt their business […]

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  • Six B2B Content Marketing Best Practices You Need to Start Using Today
    Content marketing is useful for both B2C and B2B businesses. However, there are differences in the way B2B and B2C companies should implement content marketing strategies. This is because the basic needs of B2B and B2C buyers are different. In this post, we’ll look at six B2B content marketing best practises your business can use. Know What […]

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  • How to develop a compelling content marketing strategy
    Content marketing can help your business reach its goals. However, before starting to create content, it’s important to put in place an effective content marketing plan. In this article, we’ll show you how to develop a content marketing strategy by breaking the process down into the following steps. Define your content marketing strategy goals Define your […]

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  • Six Reasons Why Video Content Marketing is More Important Than Ever
    It’s well known that content marketing is an effective way to build your brand and reach your target audience. One form...

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  • How to Create High Performing Facebook Lead Generation Ads
    Leads. We want them and we want them now. In fact, we want them so bad we’re ready to spend days creating the best pieces of content, amazing lead magnets, and finally paying good money to buy traffic, full of hope that this classic 3-legged strategy does the magic. Hope isn’t necessarily a bad thing but when […]

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  • 10 Signs Your Business Might Need a CRM
    There comes a point in the life of any business owner where things might feel a bit… out of control. You might be frustrated because the company isn’t growing as much as you think it could. Or, on the flip side, it could be growing so fast that you’re completely overwhelmed and unsure about how […]

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