10 Signs Your Business Might Need a CRM
There comes a point in the life of any business owner where things might feel a bit… out of control. You might be frustrated because the company isn't growing as…
There comes a point in the life of any business owner where things might feel a bit… out of control. You might be frustrated because the company isn't growing as…
As part of a series of articles we have written on customer journey mapping, we are introducing some techniques designed to help readers to create customer journey maps for their…
For most businesses dedicated to long-term growth, improving customer acquisition and retention is both a typical and necessary goal. There are various strategies that define and educate on the best…
In an ideal world, when you approach a potential customer about buying your product, they nod happily as you explain the benefits, agree the product is as great as you…
For your business to grow and thrive you need to retain existing customers while continuing to acquire new ones. While the acquisition is what many businesses focus on, retention is…
User Behaviour Analytics (UBA) refers to the kind of data analytics that provide insights into the actions of prospects and customers when interacting with your business online. Behavioural analytics data…
Have you ever stopped to think about your sales cycle? The fact is, many small businesses don’t. Often they’re just too busy trying to keep the business running from day…
As a small business, it’s important to stay up-to-date with what is happening in your industry. It’s also key to always be learning so you can optimise the way you…
We have covered the powerful process of customer journey mapping in a series of articles which include details on what a customer journey map is, some different types of customer journey…
In the world of real estate, the two most important things are the market prices and your client rolodex. Not much you can do about the former, but when it…
Customer retention is as important for a business as customer satisfaction, if not more. To put things in perspective, a research conducted by folks over at Harvard Business School revealed…
According to Social Media Examiner, 94% of marketers use Facebook and 59% plan on increasing their use of Facebook ads this year. Plus, 78% of all internet users in the UK use Facebook—that’s…
Everyone’s talking about the cloud as the place for storing data and running applications. Recently the direction of travel and working remotely has certainly been in its favor, but…
Most of the businesses maintain different databases for client information and it often becomes a nuisance to keep everything synchronized and well-managed. Exporting data from one platform to another and…
Although email marketing is constantly cited as a core element of the marketing arsenal, the effectiveness and relevance of email marketing campaigns in this day and age is questionable. Marketing…