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Read more about the article What’s the difference between email marketing and marketing automation?

What’s the difference between email marketing and marketing automation?

  • Post category:Marketing Success

Email marketing is pretty much limited to email, which can’t give you a broader insight into customer preferences and behaviour. Marketing automation, on the other hand, captures and tracks every…

Continue ReadingWhat’s the difference between email marketing and marketing automation?
Read more about the article Website Tracking: What is it and How to Do It?

Website Tracking: What is it and How to Do It?

  • Post category:Marketing Success

If you’re a small business owner, you know how important it is to get the right people to your website when it comes to making sales. Just as important is…

Continue ReadingWebsite Tracking: What is it and How to Do It?
Read more about the article Data-Driven Marketing: 3 Common Mistakes (and How to Avoid Them)

Data-Driven Marketing: 3 Common Mistakes (and How to Avoid Them)

  • Post category:Marketing Success

These days, marketing is all about data—and for good reason. Having data to back up strategies, suggestions, and claims gives marketing a seat at the table and leads to more…

Continue ReadingData-Driven Marketing: 3 Common Mistakes (and How to Avoid Them)
Read more about the article What is email deliverability and why does it matter?

What is email deliverability and why does it matter?

  • Post category:Marketing Success

What is email deliverability? Picture this scenario: you’ve crafted the perfect email copy, you’ve spent hours working on creating a beautiful, on-brand design, and you’ve tested everything many times to…

Continue ReadingWhat is email deliverability and why does it matter?
Read more about the article How to build deeper customer relationships to outperform your competition

How to build deeper customer relationships to outperform your competition

  • Post category:Customer Experience/Marketing Success

Professional services span a vast range of businesses, from legal, financial, and business consulting to creative designers and architects. Although all of these business models are completely different, they have…

Continue ReadingHow to build deeper customer relationships to outperform your competition
Read more about the article The importance of making emotional connections with customers

The importance of making emotional connections with customers

  • Post category:Marketing Success/Sales Management

Marketers talk a lot about “making connections” with customers, but what does that really look like in practice? It usually starts with understanding your target market or audience — their…

Continue ReadingThe importance of making emotional connections with customers
Read more about the article Setting expectations for your email subscribers

Setting expectations for your email subscribers

  • Post category:Marketing Success

Have you ever subscribed to an email campaign through a form that says simply “Sign up for our newsletter?” What did you expect to receive? If you received more email…

Continue ReadingSetting expectations for your email subscribers
Read more about the article What to do with an old email marketing list

What to do with an old email marketing list

  • Post category:Marketing Success

Do you have an old marketing list? Maybe you haven’t been sending email marketing for a while, or maybe you’ve found an old list tucked away somewhere. An old marketing…

Continue ReadingWhat to do with an old email marketing list
Read more about the article How to protect your marketing campaigns from bots and list bombing

How to protect your marketing campaigns from bots and list bombing

  • Post category:Marketing Success

Imagine this scenario: an attacker uses an automated program, or bot, to fill out your email marketing subscription form with another person’s email address (or thousands of times with different…

Continue ReadingHow to protect your marketing campaigns from bots and list bombing
Read more about the article Why you should use email confirmation for subscription marketing

Why you should use email confirmation for subscription marketing

  • Post category:Marketing Success

What is email confirmation (AKA “double opt-in”) and why is it considered a best practice of email marketing? The idea is simple: Send one (and only one) email to your…

Continue ReadingWhy you should use email confirmation for subscription marketing
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