6 2023 Marketing Trends You Can’t Ignore
Blackberry, Nokia, Kodak, Toys-R-Us — what's common among these companies who were once giants in their industries? They failed to innovate and evolve with changing market dynamics. As a result,…
Tips for Marketing Your Start-up or SMB on a Small Budget
The last few years haven't been easy for small business owners. The pandemic, geopolitical issues, supply chain disruptions, soaring interest rates, and high inflation have slowed global growth. While purse…
Email Marketing for Financial Advisors: How to Get Started
Email marketing is invaluable for helping financial advisors cultivate long-term clients and provide them with lasting, tangible value. But how can you ensure your emails are read and don't disappear…
4 Important Marketing Automation Trends for 2023
It’s well established that marketing automation helps businesses drive growth. In fact, businesses using marketing automation have experienced a 451 percent growth in qualified leads as marketing automation tools increase…
The 4 Best Uses of Marketing Automation Tools
Marketing is essential for all companies, but especially so for small businesses to compete with larger, household brands in today’s dynamic landscape. And marketing includes various online channels like email…
Hesitant about email marketing? You’re probably already doing it.
Are you hesitant to use email marketing because it feels intimidating? You’re not alone. Many of our customers have expressed the same reservations - that email marketing seems too complex…
Top Email Marketing Strategies for Real Estate
Every real estate professional knows that the current housing market is hotter than ever. In fact, some analysts say the market has already hit growth levels not seen since 2008.…
What’s The difference between email marketing and marketing automation?
Email marketing is pretty much limited to email, which can’t give you a broader insight into customer preferences and behaviour. Marketing automation, on the other hand, captures and tracks every…
Website Tracking: What is it and How to Do It?
If you’re a small business owner, you know how important it is to get the right people to your website when it comes to making sales. Just as important is…
Data-Driven Marketing: 3 Common Mistakes (and How to Avoid Them)
These days, marketing is all about data—and for good reason. Having data to back up strategies, suggestions, and claims gives marketing a seat at the table and leads to more…
What is email deliverability and why does it matter?
What is email deliverability? Picture this scenario: you’ve crafted the perfect email copy, you’ve spent hours working on creating a beautiful, on-brand design, and you’ve tested everything many times to…
How to build deeper customer relationships to outperform your competition
Professional services span a vast range of businesses, from legal, financial, and business consulting to creative designers and architects. Although all of these business models are completely different, they have…
The importance of making emotional connections with customers
Marketers talk a lot about “making connections” with customers, but what does that really look like in practice? It usually starts with understanding your target market or audience — their…
Setting expectations for your email subscribers
Have you ever subscribed to an email campaign through a form that says simply “Sign up for our newsletter?” What did you expect to receive? If you received more email…
What to do with an old email marketing list
Do you have an old marketing list? Maybe you haven’t been sending email marketing for a while, or maybe you’ve found an old list tucked away somewhere. An old marketing…
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