Cloud-Based CRM: A must-have for your work-from-home business
Maybe you’ve always been a proponent of remote work. Or maybe your small business recently made the switch? Either way, you’re now in a situation where your team is split…
Maybe you’ve always been a proponent of remote work. Or maybe your small business recently made the switch? Either way, you’re now in a situation where your team is split…
Are you part of the remote marketing workforce yet? Or considering it an option for the future? You’re not alone: a report by Global Workplace Analytics showed that after the…
As the inspirational speaker Bob Hooey once said: if you don’t take care of your customer, your competitor will. The challenge, however, is to understand what it means to take…
In today’s technology dominated world customers are interacting with businesses differently than they have in the past. They’re more informed and socially engaged, posing a challenge to many businesses. And,…
A good word-of-mouth marketing strategy results in new customers at very little cost to your business. It’s a type of marketing that any company will benefit from, and the tactics…
In studies that explore high-performing teams, there is one metric that shows up again and again as a predictor of success: communication. This suggests that teams that interact with each…
Everyone struggles with productivity at one point or another. When this happens, it feels like a challenge to complete even the simplest of tasks. Luckily, there are things you can…
It would be wonderful if growing your business was as simple as attracting ideal prospects to your website and converting them to buying customers on their first visit. Then, all…
When your marketing wizardry starts paying off and the leads start pouring in, how do you know which leads to pursue with fervour and which ones to ‘nudge gently’ every…
When we think of digital marketing, we tend to focus on all the ways to increase awareness and drive traffic to our websites. Of course, activities such as search…
“Why would anyone need a strategy for lead generation?” is a bit like asking “Why would anyone want to put petrol in the tank of a vehicle?” A business can…
Social media could be a goldmine for your business, but you first need to know how to tap into that potential. Some people and businesses might make social media look…
Where can I find people who are interested in my products? How can I tempt them to part with their contact information? How often should I contact them, and what…
In the early stages of a business, choosing a viable marketing strategy can be a challenge. More often than not, you are working on a tight budget, which basically means that…
The free market is like a battlefield where you can’t succeed without a strategy. You want to start a new business? You need a strategy. You want to expand globally? You…