How to Close a Sale: 5 Powerful Closing Techniques
For every salesperson, closing a deal is the ultimate goal, and for obvious reasons. Not only do sales generate revenue and increase market share, there’s also the satisfaction that…
How an integrated CRM and marketing automation platform accelerates sales
Is your business using separate apps and software to fulfil your customer relationship management needs? If so, you’re probably spending more time and money managing a complex setup than you’d…
The importance of making emotional connections with customers
Marketers talk a lot about “making connections” with customers, but what does that really look like in practice? It usually starts with understanding your target market or audience — their…
How to build a standardised sales process
A sales process is a series of phases or steps which a prospect goes through, before becoming a customer. If you have been selling for a while now but don’t…
Young woman sitting at her kitchen table at home working on her small business with a digital tablet
How to boost sales for remote work teams
It might come as a surprise that both employees and employers agree on the benefits of remote work. In fact, 85% of them claim that productivity has increased in their…
What is a lead capture form?
This article will explain what a lead capture form is and how to use it to generate more leads. If you have a website for your business, the purpose is to…
How To Efficiently Manage Your Sales Pipeline
A prospect or a potential customer doesn’t ideally make a purchase immediately after approaching your company. Even though our lives would be a lot simpler if that were the case…
How to build an effective sales strategy
Running a business is much like warfare. You have to be wary of your enemies/competitors, any time you enter the warzone/market. Without a properly laid out war/sales strategy, you will…
The Best Objection Handling Techniques You Can Apply Right Now
In an ideal world, when you approach a potential customer about buying your product, they nod happily as you explain the benefits, agree the product is as great as you…
The Seven Sales Cycle Stages
Have you ever stopped to think about your sales cycle? The fact is, many small businesses don’t. Often they’re just too busy trying to keep the business running from day…