Marketing Success

 

Featured Articles

How The Right CRM Tool Can Help Marketers Working From Home

Marketers let sales teams take care of the CRM. But sharing the same tool for marketing and sales can reap many benefits, especially for remote workers.

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What is a Facebook pixel and how do you create it?

A Facebook pixel generates data, helps boost ad results and so much more. Here’s what you need to know about it and how to create your own Facebook pixel.

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What are retargeting ads and how do they work?

Retargeting ads increase website conversions, lead generation, and sales. Learn what they are and how to start using this marketing strategy.

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10 marketing tools for your business growth

Learn the 10 marketing tools and strategies used by experts to accelerate their business growth using digital marketing.

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Best free SEO tools to use this year

Are you looking to up your search game this year? Then you'll want to know about these free SEO tools.

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Website Tracking: What is it and How to Do It?

Website tracking is a widespread practice that can help you understand who is visiting your site and how they behave while on it.

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How to Use Google Analytics in 2020

Google Analytics is a powerful free analytics tool that provides in-depth audience insights. Here is how to use Google Analytics in 2020.

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5 Lead Generation Strategies: How To Generate More Leads From Your Website

In this article, we talk about 5 lead generation strategies that can help you successfully generate a regular flow of new leads.

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7 Steps to Creating the Optimal Lead Scoring Strategy

If you need actionable steps for creating an actionable leading, scoring strategy, check these out.

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How to Create High Performing Facebook Lead Generation Ads

Looking to create better lead generation ads than your competition? Let's show you how to create high-performing Facebook lead generation ads.

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4 Must-Have Social Media Marketing Tools for Your Small Business

Getting going with social media might seem daunting, but you don't have to do it alone. To help you get started, we've selected some of the best social media marketing tools for you.

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What is A/B testing and how can it increase engagement for your business?

A/B testing takes a lot of the guesswork out of marketing and can potentially lead to the success of certain campaigns or products. Throughout this article we will cover the basics of A/B testing and why you should use it.

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How to Develop a Killer Content Marketing Strategy

Content marketing can help your business reach its goals. However, before starting to create content, it's important to put in place an effective content marketing plan. In this article, we'll show you how to develop a content marketing strategy by breaking the process down into 5 easy-to-follow steps.

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Six Reasons Why Video Content Marketing is More Important Than Ever

One form of content marketing that is growing in significance is video marketing. In this article, we'll take a look at what video content marketing is, as well as give you some great video content marketing ideas.

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Six B2B Content Marketing Best Practices You Need to Start Using Today

Content marketing is useful for both B2C and B2B businesses. However, there are differences in the way B2B and B2C companies should implement content marketing strategies. In this post, we'll look at six B2B content marketing best practices your business can use.

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What is PPC marketing and how can it benefit your business?

What is PPC in marketing? Throughout this article we will explain what pay per click marketing is and cover some of the main PPC networks and how to develop your initial PPC strategy.

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How to Build a Social Media Marketing Strategy That Actually Works

Nailing your social media marketing strategy isn't easy. Learn how to build and implement a strategy that works with this handy guide from Act!.

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A Beginner's Guide to SEO Marketing

Are you a beginner in SEO Marketing? Is SEO Marketing confusing or always changing? We explain the SEO Marketing basics so that you can gain confidence and see results.

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5 Effective B2B Lead Generation Hacks for 2019

Looking for effective B2B lead generation strategies that work in 2019? These B2B lead generation hacks will attract leads to your business like a magnet.

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GDPR compliance 12 months on, the verdict

Swiftpage retrospective, one year after the GDPR implementation: learn how we worked with this new legislation to gain our customers' trust by helping them being compliant and by being compliant ourselves

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What is User Behaviour Analytics and How Can it Benefit Your Business?

Behavioural analytics are next-level analytics for understanding customer pain points and preferences and refining products and services for optimum business growth.

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Lead Nurturing: 8 Tips to Create an Effective Lead Nurturing Campaign

These 8 tips on effective lead nurturing will help you to make conversions, develop strong customer relationships and take your brand to the next level.

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How to create high converting landing pages?

Creating landing pages that convert can have a huge impact on your bottom line. Here's what you need to know to receive high conversion rates.

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How to Develop an Effective Marketing Strategy

A marketing strategy ensures that your business keeps moving in the right direction. Read on as we share the steps of developing a marketing strategy.

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6 Marketing Techniques Every Small Business Should Know

Some marketing techniques can be implemented by any business, regardless of what it sells. Read more as we mention some of these marketing techniques.

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The Benefits of Smarketing and How to Implement it

Smarketing can be a game-changer for your business. Read more as we talk about how smarketing can bridge the metaphorical gap between sales and marketing.

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6 powerful business growth strategies for small businesses

Has your small business fallen by the wayside lately? Find out how these 6 crucial business growth strategies can keep your business ahead of the competition, whatever your market.

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7 simple growth hacks to grow your small business

After handling the day-to-day needs of your business you may feel like you don't have any time, money or resources left to grow it. Growth hacking is a great solution, requiring minimal time and money. Check out these easy growth hacking methods.

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Should your small business invest in PPC?

Standing out in a crowded marketplace can be challenging, especially for small businesses. Pay-per-click advertising is one way to do so. Here we discuss its benefits and challenges to help you decide if PPC is right for your company.

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What is email deliverability and why does it matter?

Even the most perfectly-crafted marketing email is useless if it ends up in your customers' junk folders. That's why you need to focus on maximising email deliverability if you want to run successful email marketing campaigns, and not waste your marketing budget.

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7 Marketing trends you can’t ignore in 2019

Recognising marketing trends enables you to adjust your marketing strategies accordingly and stay ahead of the competition. Here are 7 key marketing trends for 2019 and how to leverage them.

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How to choose the best marketing automation software?

Marketing automation solutions provide modern marketers with the essential toolset to better manage leads and customer campaigns. But with so many solutions available to choose from, we've compiled in this article the different factors that should be considered prior to adopting a marketing automation software.

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Is email marketing dead?

Email marketing has historically been an effective element of marketing campaigns. With changes to email marketing laws and rising concern around data privacy, it isn't as productive as it once was. Read here how to update your marketing strategy for greater results in today's marketplace.

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How to use social media for your small business

Do you want to know how to implement an effective social media strategy? In this article, we discuss how defining your goals, creating valuable content, and engaging with your audience can revolutionise your social media marketing efforts. Read on to find out more.

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What is marketing automation and why do you need it?

Marketing automation is not just a buzz-word anymore; if you don't know what it really is and what it can really do, you are missing out. By using marketing automation tools, you can create smart and automated workflows to enhance productivity and deliver better prospect and customer experience.

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Tips for Your International Localisation Strategy

The article talks about the importance of marketing to international audiences and how a company's efforts can go in vain if localisation isn't made a top priority. Tips on how to start marketing your products or services to a global market are also shared.

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Top Email Marketing Trends for 2018

The article talks about the email marketing trends that should be dominant in 2018 and how the world of e-marketing could change in the coming years.

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The Best CRM for Real Estate

Looking for the best CRM for real estate companies? We break down the essential features, pros and cons of great CRM software designed for real estate businesses and independent realtors.

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