Customer Experience


Featured Articles

The 9 Best Customer Satisfaction Survey Questions

Collect valuable feedback from your customers with these 9 customer satisfaction survey questions. It's time to improve your customer satisfaction levels with Act!

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A Simple Guide to Improving Your Customer Experience Management

Understand the customer journey to learn how to boost your customers' perception of you. This guide explains customer experience management and how to get it right.

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How to Build a Powerful Customer Loyalty Program

If you are looking to implement a customer loyalty scheme, you're in good company. Businesses of all kinds use them; from independent cafes to global airlines. In this article, we've broken the process of building customer loyalty programs into three steps: choosing a type of program, choosing a reward, and measuring the effectiveness of your program.

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How to Create a Customer Acquisition Funnel Template

Since customer acquisition is imperative to your business, learning how to create a customer acquisition funnel template could be key to lasting success!

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4 Effective Customer Journey Map Examples

Effective customer journey map examples can be a valuable tool for your business when you need to improve customer retention and acquisition.

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How to Create a Customer Journey Map

Learning how to create a customer journey map is a powerful way of optimising customer experiences, leading to ongoing brand success and business growth.

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A guide to your customer acquisition strategy

What is a customer acquisition strategy, why do you need it and how do you create one? Here are the answers to these questions and more.

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5 examples of simple customer retention strategies

Customer retention is critical to the long-term health of your business. Not sure where to start? Here are 5 simple customer retention strategy examples.

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How to improve Customer Experience with CRM

Today's customers are more informed and socially engaged. They expect not only good customer service but excellent customer experiences. Here we discuss how CRM helps your business improve customer experiences while growing your business.

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Should you use chatbots for your small business?

Considering a chatbot for your business? These interactive software products streamline processes while saving you time and money. They allow Sales and Service personnel to focus on higher value interactions. Read here to learn the benefits of these bots, their uses and how to start using them.

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Tips for improving your customer service

The importance of customer service is paramount in the modern age. In this article, we shed light on how an improvement in the support department of a business can go a long way in ensuring better revenue streams. Some of the finest tips to provide a better customer experience are also shared.

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5 Steps to prepare your business for GDPR

In May 2018, a new EU bill named the General Data Protection Regulation (GDPR) will take effect. It will have broad-sweeping implications for businesses worldwide. Here you'll find everything you need to know about what GDPR is, and how to cope with it in 5 practical steps.

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What is GDPR and How Does It Impact Your Business?

The European Union is set to enforce the General Data Protection Regulation (GDPR) on May 25, 2018. To help you get familiarised with this landmark legislation for digital privacy, and its implications for businesses across the globe, we've gathered all the relevant information in one place.

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Social CRM: How customer support can benefit from social media

Social CRM: What is it? And how can businesses use it to raise their customer support game? We bare it all in this article. Our discussion includes various Social CRM strategies, as well as popular Social CRM platforms, that can help you separate yourself from the rest of the pack.

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