Act! Blog

Insights, trends and tips for your growing business.

 

Having a standardised sales process is of paramount importance for every business, but it can sometimes be hard to do. This article describes the steps that can be followed to make a standardised sales process and the different tips that can come in handy for companies looking to maintain an efficient sales cycle and to close more deals.

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The article begins by explaining what customer retention is and how it’s very important to retain customers for long-term success. It then mentions 5 of the most efficient customer retention tips and shows exactly how CRMs can make life easy for any business trying to better its retention rates.

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Even the most perfectly-crafted marketing email is useless if it ends up in your customers’ junk folders. That’s why you need to focus on maximising email deliverability if you want to run successful email marketing campaigns, and not waste your marketing budget.

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How to improve Customer Experience with CRM

Today’s customers are more informed and socially engaged. They expect not only good customer service but excellent customer experiences. Here we discuss how CRM helps your business improve customer experiences while growing your business.

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Should you use chatbots for your small business?

Considering a chatbot for your business? These interactive software products streamline processes while saving you time and money. They allow Sales and Service personnel to focus on higher value interactions. Read here to learn the benefits of these bots, their uses and how to start using them.

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Act! expert for over 20 years, Frédéric Foures of APSYS reveals how he was seduced by the software solution and why he has been a faithful advocate for so long.

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How to leverage your CRM to track your team’s productivity

To effectively manage a team, you must keep track of their activities. You can use your CRM to monitor your team’s productivity. It captures valuable data that aids managers in doing so. Read here how you can track and increase productivity by leveraging the metrics available in your CRM.

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The article talks about some of the most common misconceptions present in the minds of people when it comes to CRM software. It’s also mentioned exactly why these beliefs are ill-formed and what should be considered while choosing on a CRM solution.

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Having a standardised sales process is of paramount importance for every business, but it can sometimes be hard to do. This article describes the steps that can be followed to make a standardised sales process and the different tips that can come in handy for companies looking to maintain an efficient sales cycle and to close more deals.

Read more