Marketers talk a lot about “making connections” with customers, but what does that really look like in practice? It usually starts with understanding your target market or audience — their…
Have you ever subscribed to an email campaign through a form that says simply “Sign up for our newsletter?” What did you expect to receive? If you received more email…
Do you have an old marketing list? Maybe you haven’t been sending email marketing for a while, or maybe you’ve found an old list tucked away somewhere. An old marketing…
Imagine this scenario: an attacker uses an automated program, or bot, to fill out your email marketing subscription form with another person’s email address (or thousands of times with different…
What is email confirmation (AKA “double opt-in”) and why is it considered a best practice of email marketing? The idea is simple: Send one (and only one) email to your…
There’s a pretty good chance your business has at least one social media page. But are you using social media simply as an online billboard, or is there more you…
Did you know that less than one-third of small businesses have an SEO strategy? This is partly because SEO can take time to deliver results, and it requires consistent effort…
Although the pandemic is still very much a reality around the world, hopeful signs are starting to emerge. As vaccine distribution increases, many countries are easing public restrictions and allowing…
For small businesses, content marketing can seem overly complex or expensive, something that only large brands can afford. However, by drastically lowering the cost barriers to entry, digital content marketing…
SEO is a fast-paced and constantly evolving field. It takes a lot more to rank on a major search engine than just churning any old content with a scattering of…
If you have a website, you want to know how people interact with it. The most popular way to do this is by using Google Analytics. According to BuiltWith, over…
Marketing automation refers to the technology or software that allows business to harness the prowess of smart and automated workflows to enhance productivity and deliver better prospect and customer experience.…
Do you have one big email marketing list, and every recipient receives the same content at the same time? Or is your list divided into groups by age, location, profession/position…
One of the critical aspects of an effective email marketing strategy is maximising email deliverability and inbox placement. Recipient inbox providers and email filtering services track your email sending history…
Why doesn’t email just work? We are used to personal email being pretty reliable. Deliverability won’t even cross your mind when sending a single email to a friend or family…