What is PPC marketing and how can it benefit your business?
PPC marketing refers to Pay Per Click marketing. This involves setting up targeted ads for which you pay each time a potential customer clicks the ad. Allowing advertisers to pay…
What is drip marketing and when should you use it?
The term ‘drip marketing’ refers to a communication strategy based on sending a series of pre-designed, automated messages to customers and prospects at specific intervals. Due to cost effectiveness and efficiency,…
What is a lead capture form?
This article will explain what a lead capture form is and how to use it to generate more leads. If you have a website for your business, the purpose is to…
10 marketing tools for your business growth
You may have heard the cliché that business is a contact sport where grit and determination separates the winners from the losers. And it is, but it’s also a thinking…
Revitalise Your Small Business Part 3: How to Create More Efficient Marketing Campaigns
Creating and running a marketing campaign can feel like an overwhelming task, especially for small business owners who already have a lot on their plate. As we discussed in our…
2021 Guide to Customer Acquisition
What does customer acquisition management look like in 2021? In 2020, business owners across every industry faced an unprecedented set of challenges due largely to the global pandemic. Smaller businesses…
Revitalise Your Small Business Part 1: Why Every Small Business Needs a Website
For many small businesses and entrepreneurs, simply surviving 2020 was a victory in itself. But looking ahead to 2021, which will hopefully be a more prosperous year for everyone, now…
Revitalise Your Small Business Part 2: Six free ways to drive traffic to your website
For many entrepreneurs and small business owners, the topic of content marketing is often the most daunting. As we discussed in our Part 1 blog, there are many great tools…
Which tools can help you sell your goods and services?
In our previous post, we discussed how to promote your business on social media. Now that your social media accounts are ready to go, how can you manage orders and…
How to promote your business on social media
Our last post discussed how to create a Facebook page; now we’ll cover how to actually promote your business on social media. Once your social media accounts on Facebook, Instagram,…
Pros and cons of starting a Facebook page
In our last post, we discussed how to create and manage a newsletter. In this blog, we’ll focus on the next step — the pros and cons of starting a…
How to Create a Newsletter People Love
Email marketing tools have made sending a newsletter easier than ever. Unfortunately, creating one that people actually read and enjoy is still no simple task. The good news is there…
How to Create High Performing Facebook Lead Generation Ads
Leads. We want them and we want them now. In fact, we want them so bad we’re ready to spend days creating the best pieces of content, amazing lead magnets,…
Six Reasons Why Video Content Marketing is More Important Than Ever
It’s well known that content marketing is an effective way to build your brand and reach your target audience. One form of content marketing that is growing in significance is video marketing.…
How to develop a compelling content marketing strategy
Content marketing can help your business reach its goals. However, before starting to create content, it’s important to put in place an effective content marketing plan. In this article, we’ll show…