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Best Copper CRM Alternatives for Small Businesses: How to Choose the Right CRM

Small Business Success

Best Copper CRM Alternatives for Small Businesses: How to Choose the Right CRM

Copper CRM alternatives are platforms that small business teams consider when Copper’s Google Workspace dependency, limited marketing automation, or reporting depth no longer fits how the team works. Understanding how small businesses use CRMs today can help you identify what’s

Customer Experience
5 tips on how to re-engage your customers for better retention

Customer retention is as important for a business as customer satisfaction, if not more. To put things in perspective, research conducted by folks over at Harvard Business School revealed that when companies improved their customer retention rates by 5%, their profits went up by 25% to 95%. However, retaining a paying customer over a long period […]

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Marketing Success
Troubleshooting email deliverability

We are used to personal email being pretty reliable and email deliverability won’t even cross your mind when sending a single email to a friend or family member. Comparatively, reaching an inbox with a high volume marketing email has a few more dependencies: While powerful marketing automation can expand your reach exponentially, the potential to […]

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Marketing Success
Avoiding spam keywords and their origins

Has your marketing email ever been delivered to the junk folder? While sender reputation is the most common and likely cause, spam keywords are another factor in the equation that can trigger a spam filter to block or junk your email. Spam filters will check for specific keywords like “free” or “no credit check” both in the […]

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Marketing Success
A Guide to Email Marketing List Hygiene

The most common email delivery and inbox placement problems stem from sender reputation, which is a measure of your trustworthiness as a sender. Aside from not obtaining explicit permission, the most typical pitfall that can damage your reputation is failing to maintain your marketing list. Over time, some email addresses on your list will inevitably change hands, […]

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Marketing Success
Free CRM & Marketing Tools: Why you should be cautious about using them

As a small business owner, you are certainly a very busy person who is focused on growing the bottom line of your company. Customer Relationship Management software (CRM) and marketing tools are necessary to be successful and competitive in any area of business. It can be overwhelming trying to research which tools and software are […]

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Marketing Success
7 Creative Ways to Build Your Email List

Many businesses find it challenging to build their email lists. The familiar approach is to offer people a free gift or a subscription to your newsletter in exchange for their email address. While this still works, you don’t have to stop there. You can build your list faster by applying these innovative methods. 1. Collect Email […]

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Marketing Success
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Small Business Success
Best Practices for Sending Email

Using email sending best practices like obtaining explicit permission and maintaining a clean marketing list will do wonders for your sender reputation, but you’ll...

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Marketing Success
5 Ways Automation Can Take Your Email Marketing to the Next Level

Imagine you’re thinking about buying CRM software for your business. Like most business people, you begin your search on the internet, typing something like “affordable CRM software.” You check out 2 of the top-ranked providers. The first site offers an article about the importance of software customized to your business. You fill out a contact form […]

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Marketing Success
How The Right CRM Tool Can Help Marketers Working From Home

Are you part of the remote marketing workforce yet? Or consider it an option for the future? You’re not alone: a report by Global Workplace Analytics showed that after the onset of the pandemic, 70% of companies are planning to adopt a hybrid work model. But what about your campaigns? Don’t they rely on face-to-face […]

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Small Business Success
The Ten Best Software Tools for Small Businesses

There’s no question that the past few years have been exceptionally tough for small and medium businesses (SMBs) who have dealt with numerous challenges including nationwide lockdowns, supply chain disruptions, labor shortages, and now the threat of a worldwide economic downturn. Software technology and automation have undoubtedly enabled many small companies to adapt their business […]

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Small Business Success
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CRM Best Practice
10 Signs Your Business Might Need a CRM

There comes a point in the life of any business owner where things might feel a bit… out of control. You might be frustrated because the company isn’t growing as much as you think it could. Or, on the flip side, it could be growing so fast that you’re completely overwhelmed and unsure about how […]

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Marketing Success
What is Lead Nurturing and Why is it Crucial?

Every business depends on leads to grow and flourish. You need a steady supply of qualified leads who are a good match for your products and services. You also have to take concrete steps to make your prospects more comfortable and more informed on your product or business. According to Marketing Sherpa, 73% of B2B […]

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