Marketing Success - Page 7 of 7

Why Sales and Marketing Alignment is Crucial For Your Business

To learn more about how Act! can help you with your sales and marketing alignment, click here. Or start a free trial to see for yourself!

3 Questions To Help Evaluate Your Branding Strategy

Marketing Success

Before getting started with any type of marketing campaign, it’s imperative to figure out what kind of brand identity you are looking to establish. Below are a few questions to help get you started with evaluating your branding strategy. Are you focusing too much on your company? This question is particularly relevant in the context of content […]

Relationship Management Is Hitting Its Stride

Now, more than ever, technology is playing a crucial role in relationship management. Many businesses rely on software or some application to keep track of their clients. The result is more efficient and more effective communications that are backed by data, rather than intuition. This doesn’t just apply to a few companies; small businesses now […]